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Promises and pitfalls of voice technology in marketing

ClickZ

30-second summary: Users are in every possible way trying to avoid advertising noise, by blocking ads, using browser add-ons, not to mention the “banner blindness” phenomenon. The struggle for advertising space continues, the price tag is going up, but the effect is wearing off. Embracing voice commerce.

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The Google anti-trust trial: A deep dive into the details

Martech

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. These multibillion-dollar deals gave Google an unfair advantage, the DOJ alleges, making it nearly impossible for rival companies to compete.

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The True Winners and Losers of 2019’s Super Bowl Ads, According to Neuroscience

Contently

The sensor, created by Dr. Zak’s company Immersion Neuroscience, is called the INBand. In my opinion, the best Super Bowl ad of my lifetime is “ The Force ,” Volkswagen’s spot from 2011. Mint Mobile received the highest immersion score—4.75—out It includes a distinct beginning, middle, and end.

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The Founder Interview Series #33: Matt Frederick, eCapital Advisors

Webbiquity

Since before John Wanamaker famously said , “I know half the money I spend on advertising is wasted, but I can never find out which half,” in the early 1900s, the difficulty was in collecting enough data to make informed decision. In 2007, at the start of the mobile era, we generated 0.5 ZB of data worldwide. The Market.

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Voice Assistants – The Next Big Opportunity For Digital Marketers

Digilant

In 2011, most people thought the idea of voice assistants were a useless function, something you could kill the time with as opposed to a practical application. Since the release of Siri, many companies have released their own voice assistant. Now, voice assistant companies are reaching for a 99% accuracy level.

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What is a SaaS Company? Top 20 SaaS Companies Killing It in 2022

accelerate agency

To help you find what you’re looking for, you can use the following links to jump quickly between sections: What is a Saas Company? SaaS will continue to increase in popularity over the coming years as more companies choose to streamline their operations. Is Netflix a SaaS company? What qualifies as SaaS?

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What is a SaaS Company? Top 20 SaaS Companies Killing It in 2021

accelerate agency

What is a Saas Company? Types of SaaS companies: B2B & B2C. Stages of a SaaS company. Top 20 SaaS companies of 2021. Top 6 SaaS companies to work for. Getting started with a SaaS company. What is a SaaS company? Is Netflix a SaaS company? The SaaS business model. FAQ about SaaS.