2011 Related Topics 
B2B Marketing Traction
APRIL 30, 2014
According to the study, two-thirds of CMOs are still not ready to fully implement social media and digital marketing, a number only slightly reduced since 2011. The difference now is that more CMOs recognize this deficit in digital marketing activity (82% acknowledged they are under-prepared, compared to 71% in 2011).
B2B Marketing Traction
DECEMBER 7, 2012
An article in Businessweek in June 2012, QR Code Fatigue , mentions that in 2011 only 5% of Americans scanned a QR code in 2011. In researching this blog post, I came across some interesting information. Marketers began backing off the use of QR codes because they just didn’t get much traction.
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B2B Marketing Traction
DECEMBER 15, 2011
According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). Now more than ever, online content is the key to attracting and engaging qualified prospects online.
B2B Marketing Traction
DECEMBER 16, 2010
Here are 11 reasons you may want to create a presence on Facebook in 2011 and beyond, no matter if you are a business-to-consumer or business-to-business (B2B) company. Will you create a Facebook business presence in 2011? Are you on the fence about a Facebook company page for your business? Are you convinced now?
B2B Marketing Traction
AUGUST 19, 2011
In fact, in a blog entry with this title, In Social Media, Failing to Plan is Planning to Fail , Brian Solis sites a Gartner statistic that 70% of social media campaigns will fail in 2011.
B2B Marketing Traction
DECEMBER 22, 2010
Put together a great marketing plan to add relevant and strategic content to your online presence in 2011. Then, your web site needs to be measured against objectives and tweaked or modified if you are not getting the results you expect. Make sure that your web site is attractive and compelling to your target audience.
B2B Marketing Traction
MAY 6, 2009
Upcoming Events October 22-24, 2011 "Confab: A Forum for Successful Consultants". B2B Marketing Measurement. B2B Marketing Staffing Services. Marketing and innovation produce results. All the rest are costs.” -- Peter Drucker. April 30 - May 1, 2012. ReThink, ReSet, Execute for Results". Association for Strategic Planning. 1-818-347-4248.
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