2010, Privacy Policies, Research and Tactics

2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

NOVEMBER 1, 2010

Note: this research looks at firms of 50 employees or more only. Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. Instead of taking the digital plunge, most respondents hedged their bets in 2009 and simply cut spending across all the tactics they used.

Marketing Budget

Marketing Budget Marketing Budget Creation Budget Programs Trends

B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report]

Online Marketing Institute

DECEMBER 6, 2011

Original Research. 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Last year, the Content Marketing Institute (CMI) and MarketingProfs published a popular study on B2B content marketing and repeated the research survey this year to see how the field is changing. Content Marketing World. SocialTract.

Advertising Benchmark

Advertising Benchmark Budget Programs Marketing Report Statistics

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media

Social Media Social Marketing B2B Marketing Web 2.0

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Social Media

Social Media Email Marketing Social Marketing Web 2.0

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs. He is the Founder & President of Tiecas, Inc. –

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

The stages are: Needs Awareness Research Consideration & Comparison Procurement The white paper then goes on to explain how industrial marketers must match their marketing content to the buyer’s stage in the buy cycle. In short, this is good, practical and actionable stuff and not some marketing theory.

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. And they use different sources to get their information. All Rights Reserved. of Tiecas, Inc.

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

According to SirrusDecisions research, the B2B buyer receives 20.3 Copyright © 2010 Tiecas, Inc. email campaigns per week, up from 15.4 per week in 2006. Email strategy: FreightCenter.com teamed up with email service provider Delivra to devise an email marketing strategy. He is the Founder & President of Tiecas, Inc. –

Email Marketing

Email Marketing Planning Web 2.0 BtoB

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Relevance

Relevance B2B Marketing Web 2.0 Brand Identity

Content Creation Made Easy

Industrial Marketing Today

AUGUST 24, 2009

RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. I use it to research key words/phrases that people are using to search for answers to their particular problem. You’d be surprised how many different ideas and variations you can get from your initial thought after doing your research.

Web 2.0

Web 2.0 Copywriting Content Buying Cycle

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

JULY 29, 2010

The apparent disconnect is even more telling as seen by these key findings from the study: The two traditional interruptive marketing tactics, advertising (25%) and direct (20%) are still receiving the biggest share of the budgets, indicating that marketing budgets are misaligned with the CMO’s priorities.

B2B Marketing

B2B Marketing Top of Funnel BtoB Peer-to-peer

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1.

Buying Cycle

Buying Cycle Buy Work Management Marketing Management

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. The trick is to learn how to use all its power.

B2B

B2B Marketing Analytics Tools Web 2.0 Buying Cycle

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? All Rights Reserved.

Sales Management

Sales Management Pricing Price Marketing Websites

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

MAY 21, 2010

Research keywords and phrases used by your prospects and write blog posts with headlines that use those words and phrases. Use other marketing tactics like article marketing, press releases, forum commenting, social bookmarking and networking to generate high quality traffic to your business blog.

Web 2.0

Web 2.0 Buying Cycle B2B Blogger

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. Do a bit of keyword/phrase research before deciding on a topic or a title of your posts. Resources

Business Blogging

Business Blogging Web 2.0 Long Tail Marketing Business

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

APRIL 30, 2010

For example, if you reference research conducted a year ago, is there a new source that will increase relevance? Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. Refresh - Content gets stale over time. All Rights Reserved. of Tiecas, Inc.

Planning

Planning B2B Marketing Emarketing B2B

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics

Webinar Metrics Marketing & Strategy Marketing Strategy Product

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

JULY 9, 2010

For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit. Achinta Mitra July 19, 2010 at 1:47 pm Eric, Thank you for posting your thoughtful comments. All Rights Reserved.

Marketing Automation Services

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites

Marketing Websites Web 2.0 Work Management Buying Cycle

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

JULY 20, 2010

by Achinta Mitra on July 20, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Sales Strategies To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner. Copyright © 2010 Tiecas, Inc. Resources

Creativity

Creativity B2B Marketing Lead Ranking Lead Scoring

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. In complex industrial sales, researchers often do not have the authority to make the final purchase decision.

Rules

Rules Marketing Websites Marketing Automation Services Web 2.0

B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

DECEMBER 23, 2010

Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. 2010 All rights reserved.

Work Management

Work Management Social Media Social Marketing B2B Marketing

Finding B2B Social Media Tools That Add Value – not Just Time

Online Marketing Institute

OCTOBER 31, 2010

Heather Rast 07/06/2010 at 8:18 PM Permalink Hi, Elizabeth! 2) A bit tactical, but as a tool user I write from experience – maintain a central repository (and gatekeeper) for the various log-on credentials needed for all these tools. Suite 1010, New York, NY 10110 Terms and Conditions Privacy Policy.

Social Media

Social Media Lead Ranking B2B Thought Leadership Lead Scoring

5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. Legal Notices, Licensing, Reprints & Permissions | Privacy Policy | Affiliates b2bmarketing

SEO

SEO SEM Effectiveness Enterprise Management

How to Become a Stellar Guest Blogger

Online Marketing Institute

JANUARY 4, 2011

AdSense/CPC Blogging & RSS Design Getting Started Making Money Traffic / Promotion The Step-by-Step Guide to Guest Blogging June 14, 2010 · 33 comments This is a guest post by Ann Smarty of MyBlogGuest.com. In fact, it is turning into a mainstream tactic. I try to follow commentators on Twitter and check out their blogs.

Blogger

Blogger Adsense Twitter Buzz

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic

Traffic Lead Scoring Lead Ranking Top of Funnel

What Not To Do For Better B2B Customer Relationships

Industrial Marketing Today

JULY 1, 2010

That was the key finding of a research study done by McKinsey & Co. About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

Marketing Automation Services

Marketing Automation Services Web 2.0 B2B Lead Ranking

How I Achieved Blogging Success In 30 Days

Online Marketing Institute

JANUARY 4, 2011

Tia’s Note: This is a PERFECT combination of blog promotion tactics to see results rather quickly. Nevertheless, I did some research and learned of a wonderful community. Facebook comments: Comments Pankaj Gupta Twitter: pankajguptag says: December 16, 2010 at 12:25 pm I have to learn about LinkedIn. Thanks, Wayne!

Paid Content

Paid Content Blogger Twitter Traffic

4 Steps to B2B SEO Accountability

Online Marketing Institute

DECEMBER 23, 2010

Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings. SEO isnt a quick hit tactic; its a long-term investment.

SEO

SEO SEM Paid Search Agency B2B

B2B Marketing Zone

2010 B2B Marketing Budgets and Mix Trends Research

B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report]

Trending Sources

Social Media and B2B Marketing Do Pair Well

Social Media with Email Marketing – is it the Super Combo?

Variety of Content is the Key in the Early Stages of the.

Deconstructing the Four Stages of the Industrial Buy Cycle

Creating Relevant B2B Marketing Content: Walk the Talk

High-Performance Email Marketing for Attracting and Engaging.

How Relevant Marketing Content Helps B2B Branding

Content Creation Made Easy

The Disconnect Between B2B Content Marketing and Customer Engagement

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial and B2B Customer Engagement Simplified

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

How to Use a B2B Blog to Win Customers and Influence Prospects

Content Auditing and Mapping it to the Industrial Buy Cycle

How to Make Your Business Blog Be All It Can Be

7 “Rs” for B2B Marketing Content Planning

7 Strategies for Using Content to Market Industrial Products

Don't Count on Marketing Automation to Solve All Your Lead.

How Lack of Marketing Content Can Derail Your Website Redesign Project

Can Industrial and B2B Marketers Learn Creative Problem Solving.

5 Rules of Website Redesign for Engaging Engineers and Industrial.

B2B Social Media Marketing -- Does It Work?

Finding B2B Social Media Tools That Add Value – not Just Time

5 Steps for Crafting an Effective B2B SEO Blogging Strategy

How to Become a Stellar Guest Blogger

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

What Not To Do For Better B2B Customer Relationships

How I Achieved Blogging Success In 30 Days

4 Steps to B2B SEO Accountability

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