2010 B2B Marketing Budgets and Mix Trends Research
Online Marketing Institute
NOVEMBER 1, 2010
Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. When rating these tactics on effectiveness, on average, fewer than one in five of marketers who use social media says it is highly effective for branding and lead generation. What does work?
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