Fujitsu’s head of ABM on why personalization is the future and how content marketers can use ABM to achieve it
Tomorrow People
NOVEMBER 28, 2018
They want bespoke solutions marketed in an even more personalized way. At its heart is higher revenue generation through personalized marketing. Renowned ABM guru Andrea was one of the first to use account-based marketing when she rolled it out across Fujitsu in 2010. Invest in training and e-learning modules.
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