Consumers May Not Trust Online Reviews Older Than 3 Months: Navigating the Reliability Conundrum
Navigate the Channel
JANUARY 2, 2024
However, a growing concern among consumers and businesses alike is the relevance and accuracy of reviews that are older than a few months. Consumers are generally skeptical of older reviews, as they may question the relevance and accuracy. They may rely on traditional forms of information and recommendations, such as word of mouth.
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