Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. I’m assuming you want your business blog to be more than just a personal journal.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

APRIL 30, 2010

Re-purpose - The same content can be modified for use with different personas and verticals to increase relevance and personalization rather than relying on general, one-size-fits-all content to meet the needs of a variety of audiences. Copyright © 2010 Tiecas, Inc. Refresh - Content gets stale over time.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

AUGUST 24, 2009

REVEAL Adding a personal experience helps to humanize your content. Copyright © 2010 Tiecas, Inc. Then I expand the bullet points into complete paragraphs. An outline also creates a roadmap as I progress from chapter to chapter until I finish my report or eBook. No one likes to read text that sounds like a sermon.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

APRIL 23, 2012

Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” Call it P2P (Person-to-Person) marketing if you will. This trend is consistent and was reported in 2010, 2011 and in 2012.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Industrial Marketing Today

JANUARY 21, 2011

billion of sales in 2010. After doing all the heavy lifting, engineers can personalize their online content by saving designs, tracking samples and orders (see bottom circle). Their Website uses a simple tabbed interface to guide visitors quickly to the right section(s) based on what they want to do – learn, design, find/select or buy.

Sample 60

Sample Content Sales Qualified Leads Sales Cycle 60

Industrial Marketing Today

JANUARY 10, 2011

In-person events: 71% effectiveness (64% usage). You can download the full report, “ B2B Content Marketing 2010: Manufacturing Report” from here. Here are the main points of disconnection: Articles: 43% effectiveness (80% usage). Social media (excluding blogs): 21% effectiveness (73% usage). eNewsletters: 63% effectiveness (57% usage).

Video Marketing 60

Video Marketing Content Marketing Co-Registration High Quality Lead 60

Industrial Marketing Today

MAY 6, 2011

In 2011, 33% of the respondents chose this option which is a five point jump over 2010. Digital marketing trends in 2011. Primary and preferred method of researching products – supplier’s Website. in PDF format without requiring registration, robust search capabilities and logical organization of the site for quicker and deeper research.

Design 60

Design Work Management Marketing Management Paid Search Agency 60

Industrial Marketing Today

OCTOBER 21, 2010

Quality of leads delivered” was considered as most important by 464 respondents from the manufacturing sector as reported in Trends in Industrial Marketing 2010 released by GlobalSpec. Marketing automation is good at supporting a self-service model that B2B buyers are accustomed to from their personal online experiences. It scored 8.6

Marketing Automation Services 60

Marketing Automation Services Inbound Marketing Marketing Automation Top of Funnel 60

Industrial Marketing Today

OCTOBER 26, 2009

High bounce rate — is the percentage of single-page visits or visits in which the person left your site from the entry page. Copyright © 2010 Tiecas, Inc. You are excited until you see two key site statistics that burst your bubble. They are: 1.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Industrial Marketing Today

NOVEMBER 1, 2010

times increase in registration of community members; double-digit growth in paid subscriptions for their SaaS product RapidResponse and a BtoB Social Media Awards 2010 winner. Exhibit #2: Indium Corporation Blogs. Indium Corporation is a developer, manufacturer, and supplier of specialty alloys, solder products and solder paste. Results: 2.7

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

Industrial Marketing Today

AUGUST 24, 2010

by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing. Copyright © 2010 Tiecas, Inc.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Industrial Marketing Today

DECEMBER 15, 2011

Even though other marketing tactics like in-person events and webinars are still seen as the most effective tactics, this year blogs registered a 45% increase in “perceived effectiveness” as compared to the study done in 2010. ( Then have that person edit the content into compelling blog posts. See chart below ).

Paid Search Agency 60

Paid Search Agency Trends Content Marketing Companies 60