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Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

We discussed the great lead quality vs. lead quantity debate. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. kenny madden Aug 13 2010 Michael, Great post. Some are slowly doing it.

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2010 Blueprint for B2B Demand Generation Success: Free Webinar with SiriusDecisions and the American Marketing Association

Adobe Experience Cloud Blog

Over a thousand B2B marketers registered to attend an October 13th webinar created to help marketers plan for 2010. Specifically, the spoke about: Five key planning assumptions across two macro functions – reputation and demand creation – that should drive b-to-b marketing planning for 2010.

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B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100
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The Science of Email Marketing « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella.

Planning 100
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Lead Generation Programs That Work

Marketing Insider Group

If you weren’t able to attend, feel free to download my presentation Lead Generation Programs That Work. by Michael Brenner, July 15, 2010 Related Posts: Marketing Leads: Quality Vs. Quantity 5 Steps to Achieve Lead Generation ROI 11 Reasons Why Outbound Telemarketing Programs Fail Need to Drive Leads?

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Integrate Social Media Into Your Marketing Mix

Marketing Insider Group

Live tweet during webinars. So how do you integrate social media into the marketing mix? Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Make every campaign social. Begin to “meet” your audience everywhere they go online and offline. All rights reserved.

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free stuff that sells. maybe.

The Effective Marketer

There is a natural resistance among marketers to give whitepapers, webinars, even product spec sheets out for free, especially without requiring any kind of registration. Reply Kaila Woodie says: February 5, 2010 at 10:18 am Hi. Very pleasant data on MLM Leads. And how do you reach even greater number of prospects?