Smashmouth Marketing

JUNE 1, 2022

Activate Acquires Green Leads. Green Leads has been our baby, it’s been in our DNA, and everyone we’ve worked with has always been considered friends and family. Today marked a big day in the history of Green Leads. What does this mean for Green Leads’ clients, employees and partners? Green Leads. Enough business.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Smashmouth Marketing

NOVEMBER 29, 2009

She asked a bunch of B2B marketing experts for their predictions for 2010. Cost per lead? Leads per marketing event (blogs, tweets, whitepapers)? Hit the ground running in 2010. For the full text, you'll have to check back with Ambal, and I'll promote it as well. Are you measuring everyting? Cost per opportunity?

B2B Marketing 100

B2B Marketing Cost per Lead B2B Adwords 100

Smashmouth Marketing

APRIL 1, 2010

Measuring the effectiveness of lead gen programs is always at the top of a demand gen expert's list of priorities. One of the gating factors happens to be out of their control -- what does the sales team do with a lead once they start working it? Questions this raises: Should that first meeting have been face-to-face? I think not.

Lead Gen 100

Lead Gen Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

JUNE 21, 2010

Here are three ways, as we head into the second half of 2010, that you can improve your B2B sales and marketing blog: Revisit your blog's goals - When you first started writing your blog, you had a goal in mind. Not to mention SEO and Lead Generation. Chances are, it could use some constant tweaking (I'm speaking to myself, too).

Lead Generation 100

Lead Generation B2B Sales B2B Marketing Generation 100

Smashmouth Marketing

APRIL 6, 2010

Someone asked me recently where the Green in Green Leads came from? Green Leads has been buying carbon offsets over the past year as a way to reduce our own carbon footprint. Green Leads will be making these carbon offset purchases through CarbonFund.org and will post a chart on our blog to track the impact we've made over time.

Vendors 100

Vendors Lead Gen Purchase B2B Sales 100

Smashmouth Marketing

JANUARY 21, 2010

If they are tip-worthy, I'll add them to the growing list of lead gen tips. AA-ISP Meeting Thursday Jan 21, 2010 4:00-6:30 Papa Razzi in Burlington. Check out the article I wrote, Take 3 Hour Lunches , which discusses the day in detail and backs it up with data. Just the tip of the iceberg here.

Leadlander 100

Leadlander Practices Jigsaw InsideView 100

Smashmouth Marketing

MARCH 6, 2009

damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20. damphoux : Tom Barrieau, IDC demand generation / lead qualification largest segment of budgets right now #sales20. greenleads : "Sales 2.0 combines customer focused processes with Web 2.0 is ensuring nobody sells alone #sales20.

Conference 100

Conference Top of Funnel InsideView Web 2.0 100