Biznology
MARCH 23, 2018
Here’s another: Google and Facebook are leading the digital marketing revolution. Back in 2010, I was invited to become a contributor to Harvard Business Review ’s online publication. An interview with one of Hubspot’s former sales chiefs actually made their call center sound like a pretty well-managed and productive organization.
Biznology
JUNE 8, 2018
For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. Some things have gotten easier since 2010. If you don’t become a hub of authority, you have to buy eyeballs, clicks, and leads. There are no shortcuts. Conclusion.
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Biznology
FEBRUARY 26, 2020
The brands that do good in the world will be viewed as the most trusted brands.This preference for trusted and CSR-focused brands will gain more momentum from Gen Z (1996-2010) coming of age as established 20-somethings. Foodtech companies will emerge to play a leading role in a new and thriving food ecosystem around the world.
Biznology
JULY 29, 2020
As the propensity for companies to adopt remote methods has increased over the past decade (those working from home once per week has grown 400% since 2010), so too has the development of training and HR products to support them. Technology can help support management in helping their teams to succeed in these uncertain times.
Biznology
MARCH 23, 2017
Branding is all about building an emotional connection that leads to trust with targeted customers. trillion since 2010 (source: US SIF Foundation). Today consumers buy brands not just for the product promises and/or price, but more often for what the brand stands for. The total amount of assets using E.S.G.
Biznology
OCTOBER 15, 2015
It also reflects the basics of smart brand positioning: • Market Opportunity – The disastrous war in Iraq after 9/11, the failure to create sustainable democracies after the “Arab Spring” in 2010, and the turbulent events in Syria between 2011 and 2014 left a power void in the area for the religious extremists.
Biznology
MAY 19, 2014
59% of marketers agree SEO has the biggest effect on lead generation. In 2010, Google and Bing admitted to also rank website by how sociable they are (source: PPC.org ). 22% say social media. 20% say pay per click (source: SiteProNews ). Google+ has the highest correlated social factor for SEO ranking (source: HubSpot ).
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