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You’re doing SEO wrong: it’s all about authority

Biznology

For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. Some things have gotten easier since 2010. But it is not likely to rank for competitive terms unless your site demonstrates authority on the topic. There are no shortcuts.

SEO 217
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

If I subscribe to an email – I have the intent of re-engaging with your brand. “Liking&# a brand doesn’t necessarily have that intent – even though 30% believe it’s giving permission to be marketed to. It speaks further to a company needing a well-rounded online marketing strategy.

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How to Use Quora to Establish Thought Leadership and Credibility

KoMarketing Associates

Quora’s High-Intent Audience and Context. According to the 2019 study of B2B content marketing from the Content Marketing Institute and MarketingProfs, 9 in 10 of the “most successful” B2B content marketers prioritize their audience’s informational needs over the sales/promotional message. But what’s valuable?

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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Created: March 4, 2010. Created: December 17, 2010. In this video from 2010, Matt Cutts discusses the impact of social site activity on search rankings. DMOZ had traditionally been a trusted web directory that many online marketers would submit to, in order to gain a quality inbound link. Guess what?

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Tweet Chats: Organized Chaos or Untapped Marketing Opportunity

Marketing Insider Group

This has resulted in marketers focusing on trying to enlist these individuals to become brand advocates. However for it to work successfully, the intentions must be to add value to the community. About Brian Rice Brian Rice is the author of B2C Marketing Insider and serves as Online Marketing Manager for SAP.

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Please Help Me Support Make-A-Wish Foundation | Convince & Convert.

Convince & Convert

It gets spammy on Twitter with requests and DM’s, and then I see posts like this that, while the intent behind it is good (for MaW support), it could be viewed negatively. But that’s not the intention at all. It’s one of the reasons I don’t like the whole voting process of SxSW.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media creates kinship between companies and customers, and kinship equals purchase intent. It’s not viral unless it is. Social media allows big companies to act small again. Facebook Fan Pages are email newsletters with smaller pictures. Linkedin is for people you know. Facebook is for people you used to know.