Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. Thanks for the post.

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Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

AUGUST 3, 2010

Involvement : Measured by tracking traffic to your site or your blog, Pageviews, bounce rates, New vs. Returning visitors and time on site. In Google Analytics look at Traffic Sources > Keywords. Here’s a step-by-step tutorial on how to add Google Analytics to your Facebook Fan Page from the Social Media Examiner.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Industrial Marketing Today

SEPTEMBER 29, 2009

Leave a Comment Previous post: Content Creation Made Easy Next post: Driving Traffic to Your Homepage All the Time May Be a Big Mistake FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Copyright © 2010 Tiecas, Inc.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site. Your Web site.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Industrial Marketing Today

APRIL 21, 2010

Over the past six months, their website traffic is up 89%, their free download program is up over 200% and they’ve generated over 1,500 leads. Copyright © 2010 Tiecas, Inc. All I can say is WOW! In the video below, Holly explains their process. Get the free “Step-by-Step Guide to Website (re)Design” now.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Convince & Convert

JUNE 22, 2010

The problems with that are clearly one of culture (truly believing that every customer is a reporter), and of definition (thinking that social media is somehow driven by Twitter and Facebook). You have to work on a pilot program – maybe even in secret – to show social media’s impact on customer satisfaction.

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Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Post it to your Facebook page. Talk it up on Facebook and the blog. Or, you could survey Web site visitors, gathering data in real-time. Your LInkedin page.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. At first, you knew everyone at the party. The “similar posts&# tip is a good one that I will start using tomorrow!

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Industrial Marketing Today

JULY 23, 2010

It will help to drive more traffic to your site where you could build a deeper relationship with them. Instead of thinking of Facebook, LinkedIn and Twitter as lead generators, use them to increase awareness and drive traffic to your website. I have even read statistics where Facebook is now drawing more visitors than Google.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Convince & Convert

APRIL 15, 2010

It generates Web traffic (via search and social media linkages) and helps remove purchase impediments every day of every month. Content Marketing Doesn’t Go Stale Further, unlike almost every other marketing tactic every devised, content marketing continues to pay dividends forever.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Industrial Marketing Today

MAY 21, 2010

Drive traffic – Don’t expect your prospects to find your blog just because you’ve built it. You have to take steps to direct traffic to your business blog by various means. 2 comments… read them below or add one } Jim Cahill May 23, 2010 at 9:46 am Achintra, Great points!

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

OCTOBER 2, 2010

Today, the customer split is 55/45 in favor of B2B clients Read the full case study on BtoB Online at [link] Case study #2: Driving qualified traffic and growing in-house list using emails with videos links Business challenge: Milwaukee Electric Tool Corp. Copyright © 2010 Tiecas, Inc.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. 87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

MARCH 3, 2010

Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. Communicate with Content After strategic thinking, the key to social media success is content creation.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Industrial Marketing Today

NOVEMBER 16, 2009

Leave a Comment Previous post: Driving Traffic to Your Homepage All the Time May Be a Big Mistake Next post: The 6 essential rules of a website redesign – Ignore them at your peril FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

JUNE 29, 2010

Post these content assets to various distribution sites and increase awareness, drive traffic to your site and build your brand. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. People dont want to get too caught up in building content for “onesy twosy” search traffic. His columns can be found in the Search Engine Watch archive.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. Copyright © 2010 Tiecas, Inc. army’s “Be All You Can Be” campaign?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

AUGUST 24, 2009

Otherwise, your traffic will dry up and the hard-earned readership will lose interest. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Adobe Experience Cloud Blog

APRIL 24, 2012

But as social media drives more and more traffic to your website, and search engines recalibrate to account for social media links in their ranking algorithms, it is increasingly important to optimize your website for both humans and search engines. After all, Facebook has a search feature within its network.

Social Media 48

Social Media Optimization SEO Social Marketing 48

Convince & Convert

APRIL 14, 2010

Twitter, Facebook, YouTube and a Blog all dedicated to creating places for the public to tell them problem areas in the city, ask questions about traffic safety and promote a safer community. You might also enjoy this interview series of social media experts: [link] [link] benedetta Hi Jay great post.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Industrial Marketing Today

JUNE 8, 2010

Develop content for each section using these keywords and phrases to help you get found on search engines and drive traffic to your site. Copyright © 2010 Tiecas, Inc. Create an Excel spreadsheet to map the refined keywords list to the main categories and subcategories of your site.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

MAY 31, 2010

Just building a business blog is not going to help you drive traffic or generate leads. 2 comments… read them below or add one } Geoff Vincent September 22, 2010 at 9:39 am I use the All in One SEO plug in on my blog, really like it and would recommend it (as you say) for those of us who are tentative fooling with code.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# What other social media fallacies do you have?

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

RebelMouse

APRIL 3, 2018

But it could mean that sites ranking on pages two and three of the SERP will see a marginal uptick in traffic depending on how overall user behavior takes to the change. What Happened: Move over Facebook and Snapchat, Google officially rolled out AMP stories as another way to create visual storytelling on the mobile web.

Google 59

Google Lead Ranking SERP Lead Scoring 59

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Is social media creating a generation of cowards? in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Facebook Insights. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? Most of the rest are from spring 2010 or earlier. I don’t think it would have.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

B2B Marketing Zone Posts

AUGUST 3, 2010

July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. 8220;You must have a strategy before you begin social media,&# I say at my talks.

Ning 40

Ning Paid Content Facebook Sales Management 40

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Convince & Convert

JULY 8, 2010

I mean it in a 2010, gothic cool sort-of-way in which vampires are smart, sexy, bankable characters who can’t be killed and are making boatloads of cash for the people who channel them into books, TV shows & movies. The Wall Street Journal said email’s era had ended thanks to Facebook. Email is a vampire. October 2009. Why is this?

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Convince & Convert

SEPTEMBER 21, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

AUGUST 26, 2010

For social media professionals inclined to get their mathematical hands dirty, it’s a winning combination. Six types of reports are included in RowFeeder: Post Volume and Velocity Analysis – What’s being said about keyword(s) on Twitter and Facebook. or engaged in brand reputation management, often on a weekly basis.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Convince & Convert

JUNE 8, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Ready for the Opportunity Economy?

Social Media 128

Social Media Paid Content Media Paid Search Agency 128

Online Marketing Institute

OCTOBER 31, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app.

Social Media 40

Social Media Paid Content Tools Media 40