funnel 
Marketing Insider Group
NOVEMBER 11, 2010
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Marketing Insider Group
OCTOBER 19, 2010
At the time, I was leading a large online demand generation program and had some thoughts about the state of the marketing and sales funnel. And I agree with Craig Rosenberg at Focus, that “every organization should make the effort to depict its revenue funnel on one page. To our customers there is no funnel.
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Convince & Convert
JUNE 23, 2011
Not long ago, the ultimate measure of a successful Facebook promotion was fan growth. That was sooooo 2010. Throw out a sweepstakes app, dangle a free iPad, and buy some cheap Facebook ads. Here are two ways we measure Facebook promotion success in the post-like world. Fan growth is simply not enough. Depth of engagement.
Webbiquity
JANUARY 28, 2011
According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# How can you optimize campaigns using search funnels? Spotlight on AdWords Search Funnels – Part 1 by Google Conversion Room Blog.
Convince & Convert
SEPTEMBER 22, 2010
The same dynamic is present on Facebook. What percentage of your status updates are seen by each of your Facebook fans? In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. Very, very few. Social media connectivity is digital bumper stickering.
Marketing Insider Group
DECEMBER 7, 2010
He also implores us to block the traditional metaphor of the funnel which I also wrote about since it no longer aligns to the consumer buying process. In the era of Facebook, Google , Twitter and Yelp, buyers have as much control over the flow of information as salespeople. Related Posts: What Is The Future Of The Social Media Role?
Marketing Insider Group
JUNE 9, 2010
and then quickly thereafter “ how do I get started? ” First off, it is important to note that social media is not synonymous with Twitter or Facebook. These social media tactics can include the following: blogs, Facebook, Twitter, YouTube, Flickr, social media bookmarking, etc. Share your thoughts, post a comment.
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