The Effective Marketer

JULY 21, 2009

They caution us saying it could be dangerous to our business if incorrectly used and it’s only helpful to build relationships and goodwill. Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) Maybe not so much.

Social Media 100

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Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Focusing solely on your own agenda will not help you grow your audience – you MUST provide value to the community. Share your thoughts, post a comment. All rights reserved.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Marketing Insider Group

AUGUST 19, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 19, 2010 2 Subscribe Life Is Short! Michael Brenner Aug 24 2010 Thanks Jessica, obviously still checking in.

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Marketing Insider Group

JUNE 9, 2010

and then quickly thereafter “ how do I get started? ” First off, it is important to note that social media is not synonymous with Twitter or Facebook. These social media tactics can include the following: blogs, Facebook, Twitter, YouTube, Flickr, social media bookmarking, etc. Share your thoughts, post a comment.

Social Media 100

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Marketing Insider Group

JULY 1, 2010

Here are the few tips which can help you to get yourself heard and noticed amongst your target audience using social media. Tips for Creating a Successful Social Media Campaign These tips will help guide you through the pre-launch, launch and maintenance phases of your social media campaign. Click here to cancel reply.

Social Media 100

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Marketing Insider Group

AUGUST 26, 2010

Here are the few tips which can help you to get yourself heard and noticed amongst your target audience using social media. Tips for Creating a Successful Social Media Campaign These tips will help guide you through the pre-launch, launch and maintenance phases of your social media campaign. Share your thoughts, post a comment.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

AUGUST 3, 2010

He suggests you use the common tools of the trade like Twitter, Facebook and Google Alerts as well as more advanced sources like Google trends and Customer Service data. These insights will guide the content you need to create for an effective campaign. Social media can also help on the paid search side.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Marketing Insider Group

DECEMBER 7, 2010

Two timely articles I saw yesterday helped me to crystallize these thoughts. In the era of Facebook, Google , Twitter and Yelp, buyers have as much control over the flow of information as salespeople. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? But what does that mean…?

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? Read and Connect: I check Facebook for updates.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

SEPTEMBER 15, 2010

While none of those ideas are bad at all, I have found it helpful to use the following 4 Cs to guide marketers on the journey to successful social media marketing. People do not “like&# brands on Facebook because they want to be marketed to. Channel: not every marketer belongs on Facebook. The reason is context.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

JUNE 3, 2010

Understand why your customers buy from you and not the competition and make sure you have the content to support that Use the halo effect to your advantage. This will help you to understand the style that resonates best. Michael Brenner Jun 3 2010 Ryan, Thanks for your comments. Know how they rank. Great stuff here.

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Marketing Insider Group

NOVEMBER 9, 2010

Share: Read more from Social Media Blog , Blogwell , Marketing Mix , Social Media 4 Comments Post a comment Andrew Corliss Nov 9 2010 I believe blogging but all acts of social media are now necessary for businesses. Blogs help deliver information from the company to the consumer. Michael Brenner Nov 11 2010 Thanks Andrew!

Marketing Mix 100

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Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto? And I am grateful to these folks for helping to spread the word.

B2B Marketing 100

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Marketing Insider Group

OCTOBER 26, 2010

So let’s review: Consumers are increasingly resistant to marketing efforts Marketing can do better by listening to customers with the intention of helping improvetheir lives To succeed we simply need to apply forethought to future scenarios that would create happy customers Are you up for the task? Share your thoughts, post a comment.

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Marketing Insider Group

OCTOBER 28, 2010

It helps here to take a narrow view. An effective marketing strategy focused on one goal will have a halo effect on other marketing metrics. For example, effective demand generation with high quality content that meets customer needs will produce awareness and will drive consideration of your product.

Planning 100

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Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration? Systems: minimal system impact Program Acceleration.

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Marketing Insider Group

JULY 13, 2010

And despite any reservations you may have, social media can help you get ahead. by Michael Brenner, July 13, 2010 Related Posts: Finding The Time To Tweet or Blog? Michael Brenner Jul 16 2010 Carolyn, Thanks for stopping by and taking the time to comment. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Marketing Insider Group

OCTOBER 7, 2010

Here are brief descriptions of these five closes: Financial Close A financial close is the natural choice when you have successfully helped a prospect quantify the impact of their business problems. For these people, the Visual Close can be very effective. This creates a large “T” on the paper.

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Marketing Insider Group

SEPTEMBER 9, 2010

In simpler words, a brand’s social activities need to help your prospects with something that is relevant to your brand. Michael Brenner Oct 4 2010 Great point: putting yourself in the customer’s shoes is the really the MOST if not the ONLY important thing. They want a product that exemplifies a need.

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

JUNE 2, 2010

And I will describe the “halo effect” and how to make it work for you. The “halo effect”: The halo effect is essentially the rule that targeted content will produce more contacts outside your target than inside. Michael Brenner Jun 3 2010 Great point Daniel. Do these 2 things and you will find valuable leads.

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Marketing Insider Group

NOVEMBER 4, 2010

Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael. In consideration step we provide “how to build a business case&# and similar helpful tools, like template RFPs. Michael Brenner Nov 5 2010 Thank you Denise. It is so important to map content to the buyer journey.

Landing Pages 100

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Marketing Insider Group

NOVEMBER 4, 2010

Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael. In consideration step we provide “how to build a business case&# and similar helpful tools, like template RFPs. Michael Brenner Nov 5 2010 Thank you Denise. It is so important to map content to the buyer journey.

Landing Pages 100

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Marketing Insider Group

JUNE 7, 2010

Last week, I wrote this recent post titled “ Why Social Media Will Help Us All Get Along (Better) ” where I explain that everyone has a stake and no one owns it. Share: Read more from Social Media B2B Marketing , Social Media 7 Comments Post a comment Paige ONeill Jun 9 2010 Great post, Michael. Glad to have discovered your blog.

Social Media 100

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Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? Michael Brenner May 16 2010 Thanks Barb. But that is all we do!

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? Michael Brenner May 16 2010 Thanks Barb. But that is all we do!

B2B Marketing 100

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Marketing Insider Group

DECEMBER 1, 2010

Rose Dec 1 2010 Lots of good points here, Michael. Michael Brenner Dec 1 2010 Hi Diane and thanks for your comment! Michael Damphousse Dec 2 2010 Looking forward to our session! Michael Brenner Dec 2 2010 Thanks Michael. Mark William Schaefer Dec 3 2010 Excellent article Michael. Hope it’s great!

B2B Marketing 100

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Marketing Insider Group

MAY 12, 2010

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. And while these can be important metrics when our upfront goal is awareness or engagement or attendance, these are not the metrics that will help to justify the budget. Because it is an easy metric to obtain.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Industrial Marketing Today

APRIL 26, 2010

The old ways of pushing out content is no longer effective. Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Cold calling is replaced by useful content and tools that help people find them and contact them for more information. Don’t sell.

Marketing Budget Creation 60

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Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! This would not be effective or cost efficient.

Paid Content 100

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Industrial Marketing Today

AUGUST 10, 2010

However, you can do it too with some help. I don’t deny that effective SEO does take experience, expertise and time to produce results. Did you find this “how to” article helpful? It seems the secrets of SEO are known only to a few high-priced consultants. Search engines don’t convert, people do.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Will Deacon Aug 11 2010 Great post.

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Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Will Deacon Aug 11 2010 Great post.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Industrial Marketing Today

SEPTEMBER 13, 2010

You should spend considerable amount of time in planning your strategy for effective lead scoring. This is where marketing automation software can be a big help. White papers: Without a question, this continues to be the most effective content to build your in-house list. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Marketing Insider Group

AUGUST 12, 2010

Help sales fill their pipeline funnels. Marketing automation might be used to help setup triggers and automated touch points. kenny madden Aug 13 2010 Michael, Great post. Happy to connect kenny@spiceworks.com Michael Brenner Aug 14 2010 Hi Kenny, thanks for your comments. Start by providing as much quantity as possible.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Industrial Marketing Today

JUNE 19, 2010

Creating effective marketing content requires a well-rounded skill set that includes researching, interviewing subject matter experts (SME), customers, and internal stakeholders, compiling all that information into cohesive content and a basic understanding of any existing content management system (CMS) to update your online content library.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

The Effective Marketer

JUNE 13, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Free Stuff That Sells. Effective marketing is about generating sales. Free marketing that sells Free marketing stuff can definitely help a company improve its brand and get new customers.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. and measure it religiously. Thanks for doing the reviews.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100