Marketing Insider Group

OCTOBER 26, 2010

Jeff theorizes that success is not dependent on the typical predictors: intelligence, passion, knowledge or education. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. What is On Site SEO? On-site SEO refers to changes that you can make within the code of your blog. On-site SEO refers to changes that you can make within the code of your blog.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Online Marketing Institute

NOVEMBER 2, 2009

Search Engine Optimization (SEO) – this is the ultimate no-brainer. There are lots of excellent articles on SEO that provide guidance and tips. If you don’t have in-house SEO resources, hire an agency or consultant, but either way, make SEO an ongoing priority. So how should your prioritize spending for next year?

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? Michael Brenner Dec 16 2010 Thanks Tom.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? Michael Brenner Dec 16 2010 Thanks Tom.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

JUNE 7, 2010

According to this study , none of the Global Fortune 100 CEOs had a blog and only 2 had a presence on Twitter. To hear more, I hope some of you can join in us in New York or follow along on twitter using hashtag #B2BDance. Michael Brenner Jun 9 2010 Thanks Paige. Michael Brenner Dec 22 2010 I appreciate the inclusion.

Social Media 100

Social Media Media B2B Customer Satisfaction 100

Marketing Insider Group

JUNE 2, 2010

Share: Read more from Content Marketing B2B Marketing , Content Marketing , Inbound Marketing , Online Demand Generation , Sales Alignment 4 Comments Post a comment Daniel Oyston Jun 2 2010 “The main reason this is an acute challenge for B2B marketers is the high level of risk inherent in The B2B Decision Process”. That’s true, definitely.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

The Effective Marketer

MARCH 7, 2009

Ron Adelman, from WSI Marketing , discussed Search Engine Optimization (SEO) in a down-to-earth manner that was refreshing at the same time very entertaining. He reinforced some key messages we heard throughout the day and added some great stories about Twitter, blogs, and podcasting. The guy really knows his stuff.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Convince & Convert

MARCH 4, 2010

It's important to educate businesses about the different permutations of business blogging, and measurement is going to part of that. We hear how twitter and the other SM tools will help to get you on top, blah, blah but that only happens so few times. jaybaer article: [link] [link] Jon Buscall This is great, Jay.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? includes slides and worksheet) [link to post] – Posted using Chat Catcher [link] DMurrow (Dave Murrow) Twitter Comment RT @jaybaer: Develop a social media strategy in 7 steps. Sessions start October 5.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Marketing Insider Group

APRIL 7, 2011

In May 2010, I became acquainted with Paige Holden on Twitter when we were both live-tweeting at the Social Media Plus event in Philadelphia, PA. In an internal marketing role, you are an educator, a cheerleader, a referee, a pusher, a planner, a budgeter, an implementer and, in my case, the voice of the company. Scratch that….adjusting

Demand Generation Agencies 100

Demand Generation Agencies B2B Marketing Paid Search Agency Planning 100

The Effective Marketer

JUNE 13, 2009

Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. Reply Kaila Woodie says: February 5, 2010 at 10:18 am Hi. Effective marketing is about generating sales. So, why is it free? Very pleasant data on MLM Leads.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Industrial Marketing Today

JULY 29, 2009

Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI. I use LinkedIn and Twitter quite a lot in my online networking and sure, I’ve grown my network in a short period of time. Copyright © 2010 Tiecas, Inc.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Industrial Marketing Today

AUGUST 17, 2010

However, there is another strong reason for optimizing your marketing content that has nothing to do with SEO. Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. After all, that’s how your prospects and customers will find your blog and/or Web site. Why is it important?

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%. Private brand communities vs. Facebook. Podcasts vs. YouTube.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. He is the Founder & President of Tiecas, Inc. –

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. million YouTube videos were analyzed to identify various ranking factors potentially impacting YouTube SEO. To back those stats up, Forbes also previously reported that around 75% of Fortune 500 executives turn to YouTube to help them make more educated decisions.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Industrial Marketing Today

AUGUST 10, 2010

Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. Organic or natural search engine optimization (SEO) has always been shrouded in mystery, bordering on voodoo. It seems the secrets of SEO are known only to a few high-priced consultants.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

APRIL 26, 2010

Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. For 2010, approximately six in 10 marketing professionals surveyed plan to increase their spending on content initiatives. Don’t sell. Don’t interrupt.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

MAY 7, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. See contradiction #4) Contradictions and Myth Busters: Only 17% of the marketers felt they were “sales driven.” He is the Founder & President of Tiecas, Inc. –

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Online Marketing Institute

MAY 18, 2010

The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. Others really only need the benefit of process driven or template level SEO.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Industrial Marketing Today

SEPTEMBER 13, 2010

One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic. Instead of taking up more space here, let me direct you to some of my earlier posts about industrial websites and SEO.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? I'd like to see PRSA take an even more aggressive role in educating the public about PR. I'd like to see PRSA take an even more aggressive role in educating the public about PR. What do you think?

PR 160

PR Social Media Paid Content Media 160

Marketing Insider Group

APRIL 19, 2011

Also covered is a brief section on how social media affects SEO. This is the 6-step process for social media lead (and sales) generation: Marketing creates educational content. Follow Paul on Twitter @nusparkmktg. Marketing promotes content; externally and to sales people! Click here. I look forward to your feedback.

Social Media 100

Social Media Lead Generation Top of Funnel Social Marketing 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Marketing Insider Group

OCTOBER 12, 2010

Share: Read more from Demand Generation B2B Marketing , Lead Qualification , Marketing Innovation , Sales Alignment , Telemarketing 9 Comments Post a comment Chris Snell Oct 14 2010 Great post Michael. Dan McDade Oct 14 2010 I enjoy reading your articles, Michael, but have to disagree with your take on appointment setting.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Industrial Marketing Today

SEPTEMBER 29, 2009

Copyright © 2010 Tiecas, Inc. He is the Founder & President of Tiecas, Inc. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. link] seo company, high wycombe, buc Just thought i would Stumble upon this ideal opportunity to link build! link] seo company, high wycombe, buc Just thought i would Stumble upon this ideal opportunity to link build!

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. See charts below). The second study done by GetResponse (aff.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) Copyright © 2010 Tiecas, Inc.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

JUNE 29, 2010

Too often, marketers create new educational content based on internal triggers, such as a new product launch or the adoption of a new marketing strategy. Sean Donahue of MarketingSherpa put it best when he said, “We’ve been recommending for a while now that marketers think like publishers when it comes to their marketing content.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. I don’t believe Twitter and Facebook will always dominate. These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. Stelzner on Vimeo.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

MAY 26, 2010

He is the Founder & President of Tiecas, Inc. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This white paper aims to change that perception of them.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JUNE 19, 2010

Copyright © 2010 Tiecas, Inc. He is the Founder & President of Tiecas, Inc. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60