markempa

AUGUST 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

markempa

SEPTEMBER 29, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Centralizing leads for profiling and scoring. Validating direct marketing lists. Following up on direct mail campaigns.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

markempa

JUNE 13, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. When InTouch conducts an ideal customer profile workshop for a client, we help them understand favorable trigger events and related implications.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

MARCH 8, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Register for this webcast registration is closed.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. You'd be surprised at how many people will relate to you, and ultimately, click on your profile, your website, and retweet you to their followers. You’re thinking that I’m crazy. But, I’m not. Thanks for the great video.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

markempa

JUNE 14, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

MAY 9, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

Online Marketing Institute

NOVEMBER 4, 2010

Furthermore, we’re usually able to filter leads on criteria such as geography and company size, so that every lead the client pays for meets that client’s minimum demographic profile. Advocate Sales Lead Management Association Sirius Decisions Smashmouth Marketing The B2B Lead Blog Writing White Papers WordPress | Sandbox.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Rigorously qualify - every sales opportunity to make sure they fit your ideal client/customer profile before you develop a proposal or agree to do work.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Convince & Convert

JULY 14, 2010

If a non-profit has a strategic objective to “further engage current donors”, with 600 million people on Facebook it is a sure bet that some of them have a profile. I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

markempa

AUGUST 11, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Grams, suggests that marketers may want to rid their sites of registration pages for their “juicy” content. So how can we do both?

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

Convince & Convert

AUGUST 18, 2010

I don't think that the secretary needs to know every tool, channel and strategy that the firm uses but she does need to know the difference between a Facebook page or profile. Perhaps we can frame the conversation with clients in this way (as I do with mine): Social media is not the same as direct marketing.

PR 161

PR Social Media Paid Content Media 161

markempa

MAY 20, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Do they work with companies that fit your ideal customer profile? Do they work with companies that fit your ideal customer profile?

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

markempa

JANUARY 18, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Lead Scoring 120

The ROI Guy

JUNE 22, 2010

Christa Carone, CMO of Xerox Corp in her Direct Marketing Association’s Digital Marketing Days keynote indicates that “Xerox is faced with the same challenges as every other company, which is cutting through the clutter in a world of information overload.” Seems like this same challenge is dawning on others as well.

Enterprise Management 40

Enterprise Management Buying Cycle Peer-to-peer Paper 40

The ROI Guy

SEPTEMBER 17, 2010

With ready access to an unprecedented wealth of on-line information, and skepticism toward vendors as a result of direct marketing overload, buyers have revolted and taken the buying cycle into their own hands. 08, 2010 IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

markempa

NOVEMBER 1, 2003

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ideal customer profile - why is it important? Ideal customer profile - why is it important? What is a complex sale? What is a complex sale?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation B2B Thought Leadership 120

The ROI Guy

JANUARY 20, 2011

To address this growing market opportunity, Alinean developed the EMC SMB Virtual Solutions Advisor, a TCO calculator at the heart of this new SMB virtualization marketing campaign. The tool uses a new version of our XcelLive platform (version 5.0) Alinean recognized by BtoB Magazine’s as one of To. Latest Research.

SMB 40

SMB ROI Marketing Budget Work Management 40

Webbiquity

JANUARY 31, 2011

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. As adoption skyrockets, marketers are striving to optimize their use of the world’s most popular microblogging platform. Still, lots of good advice. by Sexy Social Media.

Twitter 100

Twitter Tools Tips Best Practices 100

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. And over 50% of profiles are locked down private.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Featured Sources. Like hooking their toilet up to Twitter.

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. You can check out her video profile on the IBM site here. erinclaire.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. You can check out her video profile on the IBM site here. erinclaire.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

markempa

APRIL 24, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Be patient and youll build the opportunity profile over time.

Lead Nurturing 120

Lead Nurturing Lead Generation Lead Scoring Lead Ranking 120

The ROI Guy

DECEMBER 14, 2005

. • Level 4: Business Transformation – these revolutionary investments seek to utilize business information and implement new processes to empower business capability and agility – enabling M&A programs, launching new businesses, empowering different go-to-market programs, launching new channels, or launching competitive programs.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

B2B Digital Marketer

OCTOBER 5, 2020

Today he leads a team of digital marketing pros who love to work with busy executives who understand digital marketing is critical, but just don’t have time or expertise to build & execute in a way that delivers real results. For more information on Paul’s background visit his LinkedIn profile – [link].

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Convince & Convert

SEPTEMBER 20, 2010

May 6th, 2010 |Written By: Jay Baer | View Comments Tweet Does this sound familiar? He has a very small start up consumer product company – has a FB page, a Twitter profile and hired me to do some outreach work. Within 12 months of its invention, 1,200 companies entered the radio “business&# in some form or fashion.

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160