| |  2010 + Custom Publishing + Ethics + Information | 18 articles |
| Page 1 of 1 | Previous | Next | GROW - PRACTICAL MARKETING SOLUTIONS JULY 27, 2010  Twitter irrelevant? No, Advertising Age blew it The AdAge article used this information to claim that “brands are finding themselves on the outside of the conversation.&#. There are ripe opportunities for brands to get to know their customers via online listening.&#. And 360i, you need to be taken to the shed out back for even publishing a report based on that sample size. And I don’t use that word lightly. | B2B MEMES OCTOBER 19, 2010 Editorial Wall, or Prison Wall? Is it really so difficult to honor editorial ethics and pursue business interests at the same time? Historically, most publishing enterprises have replied that it is, and have discouraged editorial involvement in business. My point is not to disparage editorial codes of ethics. But we should think of them not as editorial codes but publishing codes. As a representative of your company, you’re telling customers that you couldn’t care less about their business. Tags: Ethics Entrepreneurism Jeff Jarvis new media old-media transparency trust m a big fan. | | | | | |
| GROW - PRACTICAL MARKETING SOLUTIONS DECEMBER 12, 2010  Wikileaks: Truth and Consequences The prospect of being WikiLeaked will turn nations inward; open sharing of information between countries will decrease. What ethical guidelines should be observed? The new web mandate seems to be “publish because you can.&# True journalists are conditioned to live with strict codes of conduct to help guard the integrity of the institution and the fact-gathering process. Never | | PAUL GILLIN JULY 8, 2010 Oracle’s Social Media Policy Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Your postings about Oracle’s business, products, employees, customers, partners, or competitors on external blogs, wikis, discussion forums, micro-blogs . Your participation in any video related to Oracle’s business, products, employees, customers, partners, or competitors; whether you create a video to post or link to on your blog, you contribute content for a video, or you appear in a video created either by another Oracle employee or by a third party. | PAUL GILLIN NOVEMBER 24, 2010 Oracle’s Updated Social Media Policy Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Your postings about Oracle’s business, products, employees, customers, partners, or competitors on external blogs, wikis, discussion forums, micro-blogs (e.g., Your participation in any virtual world activities related to Oracle’s business, products, employees, customers, partners, or competitors. Protect Confidential Information. You may not use your blog, micro-blog or other social media to disclose Oracle’s confidential information. | | | | | | | |
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WRITING ON THE WEB | TUESDAY, OCTOBER 5, 2010  Neuromarketing: This is your brain on advertising…
But that sidesteps the ethical considerations. So the idea that marketers could get access to information about what makes things happen in your brain and manipulate you without your knowledge is scary to a lot of folks. Online Persuasion: Seeing Through the Eyes of Your Customers. Neuromarketing is a concept based on fact plus a lot of assumptions — and it can easily evoke a little fear as well. It is true that the human brain responds to images and words, which is why advertising works. What does this mean to marketers? Has it been done? don’t think it has. MORE >> -
FEARLESS COMPETITOR | TUESDAY, JUNE 15, 2010  Thought Leadership Interview #9 – Craig Rosenberg, the Funnelholic
If it’s a good topic, write it even if it doesn’t help me or my organization – I did a webinar with Peter Burris from Forrester and he said something really important: “Marketing organizations will have to start adopting the ethics of publishers”. I’m not really the smartest guy in the room, but I can be perceived as being pretty close and I can help talk to customers or potential customers. That means you have to get away from the “datasheet” and start thinking like a publisher. I wish to thank Craig for his contributions to Fearless Competitor. Sales 2.0 MORE >> -
DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 8, 2010  The Power of Return On Marketing Investment Calculations
Remember how Desk Top Publishing turned all of us into print-layup artists and printers? These calculators are all either generic tools, or tools which were designed for a specific purpose and our brief note on each one gives more information. May not apply to B2B because the Lifetime Value of a Customer (LTVC) usually far exceeds the profit of the initial sale. Application: Calculate the ROI of both client retention and client acquisition through analysis of growth plans, customer turnover, and conversion rates. 01 2010 10:26 AM | Posted by Brook Johnston Hi Brook. MORE >> -
B2B MARKETING UNPLUGGED | WEDNESDAY, JULY 14, 2010 Forget the C-Suite, the Money’s in the P-Cube
Make sure your marketing materials talk about customer support (not the kind involving theatre tickets , real support from technical people). Ass-covering is a testimonial-driven activity and you’ll make your P-Cuber’s day with a few well-crafted letters of reference or summaries from happy customers (complete with contact info so they can call for details). If your IT karma is good enough, consider setting up a customized service portal just for that account. Read the customer’s annual report or most recent quarterly statement. An ugly pen and pencil set? MORE >> -
JUNTA 42 | MONDAY, DECEMBER 14, 2009 100 Social Media & Content Marketing Predictions for 2010
Over 100 predictions from 60+ of the best and the brightest in marketing, content marketing, custom publishing and social media. Here are some of the key trends I found while reading through our expert predictions: Video will be big in 2010. More companies will need to outsource content to expert publishers. Don't say it - more offline content in 2010??? The Question What is your prediction for how brand marketers will create and distribute their own content in 2010? 2010 will be about figuring out how to use it well. MORE >>
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- Best Random but Interesting Posts, Articles and Resources of 2009 WEBBIQUITY | THURSDAY, MAY 20, 2010
- Open Research: A Framework for Social Analytics DELICIOUS B2BMARKETING | SUNDAY, AUGUST 14, 2011
- Doug Johnson Website --Skills for the Knowledge Worker BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
- Harvey Levin: Sensationalist or Soothsayer? ENGAGE | WEDNESDAY, NOVEMBER 2, 2011
- B2B Marketing Mix: Will Online, Social Tactics Lead? DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 1, 2010
- Top 24 B2B Marketing Posts in February B2B MARKETING ZONE POSTS | WEDNESDAY, MARCH 3, 2010
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