Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? More accurate contextual information as first time users information can be used to match relevant content, media, products, and even advertisements.
Top 24 B2B Marketing Posts in February
B2B Marketing Zone Posts
MARCH 3, 2010
February 2010. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Thought-provoking social media trends - grow - Practical Marketing Solutions , February 3, 2010 The Economist is one of my favorite magazines. Fearless Competitor , February 6, 2010 There is no question in my mind. Sales Prospecting Perspectives , February 8, 2010 I can’t stand most telesales reps. February 26, 2010. 0160; Remember?
Neuromarketing: This is your brain on advertising…
Writing on the Web
OCTOBER 5, 2010
But that sidesteps the ethical considerations. So the idea that marketers could get access to information about what makes things happen in your brain and manipulate you without your knowledge is scary to a lot of folks. Online Persuasion: Seeing Through the Eyes of Your Customers. It is true that the human brain responds to images and words, which is why advertising works.
Wikileaks: Truth and Consequences
grow - Practical Marketing Solutions
DECEMBER 12, 2010
The prospect of being WikiLeaked will turn nations inward; open sharing of information between countries will decrease. What ethical guidelines should be observed? The new web mandate seems to be “publish because you can. True journalists are conditioned to live with strict codes of conduct to help guard the integrity of the institution and the fact-gathering process. Never
Editorial Wall, or Prison Wall?
OCTOBER 19, 2010
Is it really so difficult to honor editorial ethics and pursue business interests at the same time? Historically, most publishing enterprises have replied that it is, and have discouraged editorial involvement in business. My point is not to disparage editorial codes of ethics. I’m a big fan. But we should think of them not as editorial codes but publishing codes. As a representative of your company, you’re telling customers that you couldn’t care less about their business. Note: By the term editor I mean any journalist, whether writer, reporter, or editor.) Does
100 Social Media & Content Marketing Predictions for 2010
DECEMBER 14, 2009
Over 100 predictions from 60+ of the best and the brightest in marketing, content marketing, custom publishing and social media. Here are some of the key trends I found while reading through our expert predictions: Video will be big in 2010. More companies will need to outsource content to expert publishers. Don't say it - more offline content in 2010??? The Question What is your prediction for how brand marketers will create and distribute their own content in 2010? 2010 will be about figuring out how to use it well.
Oracle’s Updated Social Media Policy
NOVEMBER 24, 2010
Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Your postings about Oracle’s business, products, employees, customers, partners, or competitors on external blogs, wikis, discussion forums, micro-blogs (e.g., Your participation in any virtual world activities related to Oracle’s business, products, employees, customers, partners, or competitors. Protect Confidential Information. You may not use your blog, micro-blog or other social media to disclose Oracle’s confidential information.
Oracle’s Social Media Policy
JULY 8, 2010
Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Your postings about Oracle’s business, products, employees, customers, partners, or competitors on external blogs, wikis, discussion forums, micro-blogs . Your participation in any video related to Oracle’s business, products, employees, customers, partners, or competitors; whether you create a video to post or link to on your blog, you contribute content for a video, or you appear in a video created either by another Oracle employee or by a third party.
Best Random but Interesting Posts, Articles and Resources of 2009
MAY 20, 2010
Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? collection of two dozen observations, insights and pearls of wisdom for b2b sales success, such as “It is not the increased efforts for getting more contacts, but the effort of getting the best contacts that will increase your sales, and “Having a lot of contacts, telephone calls, email exchanges and meetings with potential customers is not the best approach. The Ethics of Multitasking by Bloomberg Businessweek. Web 3.0
Forget the C-Suite, the Money’s in the P-Cube
B2B Marketing Unplugged
JULY 14, 2010
Make sure your marketing materials talk about customer support (not the kind involving theatre tickets , real support from technical people). Ass-covering is a testimonial-driven activity and you’ll make your P-Cuber’s day with a few well-crafted letters of reference or summaries from happy customers (complete with contact info so they can call for details). If your IT karma is good enough, consider setting up a customized service portal just for that account. Read the customer’s annual report or most recent quarterly statement. An ugly pen and pencil set?
Thought Leadership Interview #9 – Craig Rosenberg, the Funnelholic
JUNE 15, 2010
If it’s a good topic, write it even if it doesn’t help me or my organization – I did a webinar with Peter Burris from Forrester and he said something really important: “Marketing organizations will have to start adopting the ethics of publishers”. That means you have to get away from the “datasheet” and start thinking like a publisher. Sales 2.0 How does this help you?
B2B Marketing Mix: Will Online, Social Tactics Lead?
NOVEMBER 1, 2010
You are welcome to participate and critique, praise, extend, or correct the information and opinions found on this blog. Not surprising that Web sites dominate marketing mix popularity, but most lack basic building blocks needed to build customer relationships. « B2B Marketing POSTs by Laura Ramos Says: February 1, 2010 at 4:18 PM [.] What’s making a comeback?
The Power of Return On Marketing Investment Calculations
NOVEMBER 8, 2010
Remember how Desk Top Publishing turned all of us into print-layup artists and printers? These calculators are all either generic tools, or tools which were designed for a specific purpose and our brief note on each one gives more information. 1. May not apply to B2B because the Lifetime Value of a Customer (LTVC) usually far exceeds the profit of the initial sale.
Can Focusing on Content Marketing Help the ASJA Survive?
JUNE 27, 2016
Our message is that ASJA membership is valuable all the time, during highs as well as slow periods, because a professional writer’s need for connection, knowledge, and industry information never wanes.”. He is spearheading the Indemnity Clause Project, meant to inform writers about the threats that lurks inside their contracts and what they can do to legally protect themselves.
Doug Johnson Website --Skills for the Knowledge Worker
Buzz Marketing for Technology
JUNE 27, 2008
Special note from Linworth Publishing : If you say you “saw it on my website, you will receive a $5 discount on any of my books. But Friedman reports that desk jobs in the fields of customer/technical support, computer programming, medical technician diagnostics, tax preparation, and legal research are now migrating abroad as well. Doug Johnson. Search. Home What’s new?