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Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

Coming away from the event, I wanted to share some of my top takeaways from the amazing experience. Coming away from the event, I wanted to share some of my top takeaways from the amazing experience. The event titled “How Big Brands Use Social Media&# highlights 8 real-life social media case studies.

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Lead Generation Programs That Work

Marketing Insider Group

People respect their peers first and foremost and the results of the event exemplified this point: high conversion rates from our email promotions, 55% attendee rate, and people stayed for the entire event — very little drop-off. It was also interesting to watch the conversation on Twitter both during and after the event.

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B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address? What are some tips to improve event marketing?

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Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

BlogWell Event Today At SAP’s Newtown Square, PA Offices Today I will be attending an event titled “ BlogWell: How Big Brands Use Social Media &# including case studies from SAP, Pfizer, Johnson & Johnson, Hershey, and Discovery Communications. Michael Brenner Nov 11 2010 Thanks Andrew! Overall great article.

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B2B Lead Generation Blog: The Physics of Trigger Events for Lead Generation

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This dilemma has led me to think about how trigger events are related to one of the basic laws of physics.

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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Note: this research looks at firms of 50 employees or more only.

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B2B Lead Generation Blog: Use Event Marketing Successfully for Lead Generation

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.