Convince & Convert

SEPTEMBER 14, 2010

We need to relate that contact to the networks where they participate, which requires we build programs tailored to each of those channels. The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. then who owns it, d.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

MAY 11, 2010

Post it to your Facebook page. Talk it up on Facebook and the blog. Those who lack the knowledge of providing useful information or how/what to provide? By contributing genuinely will make the users believe that you know what you are saying and can build credibility in your network! Your LInkedin page.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Buzz Marketing for Technology

MARCH 2, 2010

And 85 percent believe companies should not just present information via social media, but use it to interact and become more engaged with them. Their platform is good up to 20,000 people and we had 24,000 signed up for our January 19, 2010 virtual event. Share this on Facebook. A recent Cone Inc.’s Measuring Engagement.

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Convince & Convert

JUNE 2, 2010

June 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is the interconnected Web bringing us together, or making us all distracted voyeurs? Either way, it would make me double-check how I have the privacy settings set for photos on my Facebook page. We sure as hell don’t lack for information at this point.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. I’ll be back in a couple weeks.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

JULY 21, 2010

The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Have you read the Terms link provided by Facebook, Twitter or YouTube? She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. All that stuff?

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. This provides the information needed to craft the message (ex. Thanks again for the great information. Perfect timing!

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). Share this on Facebook Share this on FriendFeed Share this on Linkedin Share this on del.icio.us Tweet This!

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. Flowtown gives you the answer in seconds.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

The Effective Marketer

JUNE 21, 2009

SEO is such a complex subject that you can barely scratch the surface in one hour so knowing where to go for more information is invaluable. Veredict: If you are new to social networks, community building, etc. Veredict : If you are new to using LinkedIn and Facebook for your business, Elyse’s presentation is a great starting point.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Convince & Convert

SEPTEMBER 20, 2010

87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall.

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

MARCH 4, 2010

markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? – Posted using Chat Catcher [link] Aussie_Sheila Great post! Thanks for providing information that is not just general chat on the subject.-= Thanks for sharing the very useful information with the rest of us.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. With free membership open to all women, JaneNation combines social networking with opinion collection.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

AUGUST 10, 2010

McCann is CEO of Gist , a provider of real-time intelligence on your network of online contacts. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. It’s in our DNA.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

APRIL 28, 2010

Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JUNE 24, 2010

He doesn't just spew endless bits of information about his product (books, etc.). Go onto Twitter and bitch about Dish Network. If you can type a sentence, you can relate to people on Twitter and Facebook. You’re thinking that I’m crazy. But, I’m not. They do that for real, right? Take a look at Zappos.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

MARCH 10, 2010

In re-reading each of these interviews multiple times to create this compilation, the information and insights conveyed in a short format are exceptional. I anticipated that interviews on Twitter would boil the process down to its purest essence, eschewing the ramblings and trappings of the customary approach, and it’s proven to be true.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

APRIL 6, 2010

A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention. Too many companies and organizations are reinventing the content wheel for every social outpost they maintain.

Paid Content 143

Paid Content Ad Building Branding Brand Identity 143

Convince & Convert

APRIL 20, 2010

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? marierowley thank you for your great information. But the reality is, your blog is probably a lot more broad than you think. That would be a interesting exercise, wouldn’t it?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

MAY 25, 2010

Thanks for sharing this information! I was there speaking at the Counselor’s Academy PRSA annual conference. Thanks for bringing it to CA conference! link] Jose Huitron Jay, thanks for sharing these outstanding keys.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

JULY 15, 2010

Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” The Facebook page was a failure because they were not engaging their audience, they were just collecting names. If you have a Facebook page, know who is responsible for engagement.

Social Media 140

Social Media Paid Content Media Act-On 140

Convince & Convert

APRIL 15, 2010

It’s an information annuity that can’t be replicated elsewhere. Smart content creation doesn’t have an expiration date. It generates Web traffic (via search and social media linkages) and helps remove purchase impediments every day of every month.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Hubspot

MARCH 4, 2011

Up to this point the top metric for social marketing success was site traffic, but more and more focus has been given to other values such as fans / followers and positive buzz. of respondents to an eMarketer survey felt that Facebook had a significant ROI, this number is growing. One great way to do this is through a Facebook Page.

Facebook 28

Facebook Examples Emarketing Youtube 28

Convince & Convert

MAY 26, 2010

I don’t believe Twitter and Facebook will always dominate. The metrics available on Facebook are in many ways better than you can get from Google Analytics. Companies are starting to think of Facebook as a natural piece of the conversion funnel, not just as a free-standing silo. Facebook fan pages are email newsletters 2.0

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? We also find Facebook fan pages that try to explain product features (wrong again, as it’s unlikely that non-customers are going to fan your page, thus talking about features is preaching to the converted).

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. You can be helpful, too.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

SEPTEMBER 21, 2010

And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Be where your customers are. Social media is hard False. It’s not hard, it’s complicated. Leave a comment please.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

JUNE 3, 2010

Here’s the closest they get: “…a tragedy that never should have happened&# “deeply disappointed&# (about the failure of the top kill, not the spill itself) “…our responsibility to keep you informed. We may be the least vindictive, grudge-holding society ever.

Social Media 156

Social Media Media PR Webinar Metrics 156

Convince & Convert

APRIL 13, 2010

The larger screen size is great for an information-based app like this one). See my review of the iPad review here) This content would also make a fantastic Facebook application. My sales manager at the time encouraged me to network in as many business organizations as I could. All of us have influences. Alright, your turn.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Second – Are there any special types of information you’ll need?

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

SEPTEMBER 20, 2010

Private brand communities vs. Facebook. The range of Facebook usage is just 37% – 51%. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Things I Don’t Want to Hear Anymore in 2010 =-.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MARCH 3, 2010

Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. There’s a way to get your Facebook update seen in more news feeds.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

MARCH 23, 2010

thanks meganzuniga While it's true the reason first time visitors go to your blog is because they wanted some information. So much more can come to a blog when it is more than just giving information. At first, you knew everyone at the party. That would be a fun discussion, right? I rarely communicate with the end.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. Informative how-to blog posts? For more information, visit Vizions SEO Blog. › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Online Marketing Institute

JANUARY 4, 2011

Provide “share this” buttons to Facebook and Twitter as a minimum 22. Promote and distribute your posts on to other social media platforms such as Facebook, Twitter and LinkedIn 29. Courtney Wiley of iNgage Networks also made this suggestion 43.In Place a video on your Facebook fan page inviting visitors to subscribe.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40