MLT Creative

JANUARY 12, 2011

Here are the top 10 most viewed and most linked blog posts of 2010: The Buck Stops Here OR How I Learned to Stop Thinking. Strategy director Patrick Maness reviews a business article and shares his thoughts about Twitter's future for B2B marketers. He also lists the nominees for the 2010 B2B Twitterer of the Year Awards.

B to B 40

B to B Advertising Agencies Paid Search Agency B2B 40

The Effective Marketer

SEPTEMBER 20, 2010

What seems to be the opposite thinking of the advertising school became the winning campaign of Banco Hipotecario , a financial services business based in Argentina. This entry was posted on Monday, September 20th, 2010 at 9:00 am and is filed under Communication , Marketing Strategy , Social Media. Like Be the first to like this post.

Work Management 100

Work Management Planning Marketing Management Advertisements 100

SpotMe Blog

MAY 11, 2023

So, when it comes to medical communications companies, you’ll want to select the best so you can run events that help you achieve your business goals. Scalable events – With their vast experience and resources, medical communications agencies can help you create dynamic events that grow as your business does.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. This entry was posted on Monday, January 11th, 2010 at 12:29 pm and is filed under Email Marketing. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

AUGUST 5, 2010

This entry was posted on Thursday, August 5th, 2010 at 9:00 am and is filed under Hiring , productivity , Uncategorized. The best marketing ends up being what the employees tell their friends about their companies. How they like (or don’t like) the perks, and when magazines like Inc pick that up and write a story. United States License.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

The Effective Marketer

SEPTEMBER 27, 2010

A good starting point on how to do this is Travis Isaacs presentation “ How to Wireframe Like a Ninja “ It talks about Keynote (a presentation tool for the Mac), but 99% is transferable to PowerPoint. The key is to keep it nice and clean. You can follow any responses to this entry through the RSS 2.0 Give it a try!

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Download Michael’s presentation here. Michael did talk about 2257 and FTC disclosure in his presentation so if you click through on that link you will read more there.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

The Effective Marketer

MAY 10, 2010

More recently even Twitter mascots have been showing up as a company’s public face. A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots. That’s what makes them memorable. United States License. United States License.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

MAY 9, 2011

Think about: Videos Webinars Presentations eBooks Whitepapers Sales Collateral Blog Posts Tweets Facebook Comments/Likes/etc LinkedIn (company page, discussions, etc.) How you think about what content is for your company will determine how big this role is. Website And the list could go on a few more bullets. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JUNE 23, 2009

If you haven’t done already, check out the review of the first 5 presentations. Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Convince & Convert

AUGUST 2, 2010

Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they still keep chugging along, taking over the world one “like&# button at a time. Many businesses are past the point of asking the “should we be on Facebook&# question.

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

The Effective Marketer

FEBRUARY 14, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Manager Defined From time to time I go back to some business books I’ve read that had big influences in my career, one of which is “The One Minute Manager&# , by Ken Blanchard.

Work Management 100

Work Management Marketing Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

MARCH 7, 2009

The room was packet (the number I heard was 80 attendees) and a lot of information was flowing to and from the audience back to the presenters. I got a couple pages worth of notes from her presentation. He reinforced some key messages we heard throughout the day and added some great stories about Twitter, blogs, and podcasting.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Convince & Convert

AUGUST 18, 2010

And that means branching out beyond marcomms into other business divisions, bringing them into the discussion and aligning efforts. And that means branching out beyond marcomms into other business divisions, bringing them into the discussion and aligning efforts. What do you think?

PR 160

PR Social Media Paid Content Media 160

markempa

APRIL 5, 2007

I met Paul as a fellow presenter at MarketingSherpas Demand Generation Summit and I loved his presentation on podcasting. I met Paul as a fellow presenter at MarketingSherpas Demand Generation Summit and I loved his presentation on podcasting. Paul also writes the insightful Buzz Marketing for Technology Blog.

Lead Generation 120

Lead Generation Generation Lead Marketing Qualified Leads 120

markempa

JUNE 28, 2007

Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

The Effective Marketer

JANUARY 17, 2009

The business cards that are presented to partners and potential customers are part of marketing branding, the message being delivered about what the company does is tailored and perfected by marketing, the collateral material that is distributed and that sales people use at trade shows and site visits is also marketing, of course.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. Veredict: If you are new to social networks, community building, etc.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

markempa

OCTOBER 2, 2006

The secret to successful lead generation and marketing in the business-to-business space today is the process called lead nurturing, which converts more inquiries into qualified leads and qualified leads into sales. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

Convince & Convert

SEPTEMBER 22, 2010

The same dynamic is present on Facebook. A subscriber-centric, unified view of email + social connectivity is what we need to move social out of the experimental phase and into true business integration — including (perhaps especially) at the enterprise business level. Very, very few.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

markempa

MAY 9, 2007

Continue Reading at the INSPIRE SmartMarketers.com Blog (a new blog Im contributing to monthly) presented by Netline. Continue Reading at the INSPIRE SmartMarketers.com Blog (a new blog Im contributing to monthly) presented by Netline. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

The Effective Marketer

JANUARY 6, 2009

Yes, we are all very busy in endless meetings and such but unless you spend time towards the activities you outlined in your plan you won’t be making any progress and you won’t be effective. As you plan your day/week/month, make sure that you are spending time on activities related to your original action plan. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 15, 2009

How often have you presented an idea to your team or to the company’s senior management only to get asked questions you never yourself considered before? Although I admire Joel Spolsky and think he’s right on the mark 99% of times, I wouldn’t simply copy his business model or his ideas and try to use them in my own company.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

markempa

JUNE 23, 2005

« B2B Marketing and PR Internship | Main | Improving Lead Generating And Conversion Rates » Marketing to Small-Medium Businesses Via IT Consultants & Resellers I was quoted in a special report by MarketingSherpas contributing Editor, Dianna Huff. How do you plan to grow revenue?" But AV would not tell me what it costs.

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: Too busy, too many things happening in this email that makes it very distracting. Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. will be presenting. Nothing beats good copy.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

markempa

OCTOBER 28, 2005

Heres an interesting tidbit, apparently many of the presenters at the summit were not saying "lead generation" (or even just "marketing"). Heres an interesting tidbit, apparently many of the presenters at the summit were not saying "lead generation" (or even just "marketing").

Lead Generation 120

Lead Generation Generation B to B Leads 120

The Effective Marketer

JUNE 13, 2009

Will I get sales calls from each company that is presenting a class? From free PPC tips , free guide on Facebook for business , free eBook on Twitter for Business , free email marketing guide , and other miscellaneous free stuff (some of which you wish you had never found). I sure hope yes for the first and no for the second.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

JANUARY 5, 2009

In 2004 Drucker wrote an article for Harvard Business Review Magazine titled “What makes an effective executive”. Anyone can learn how to become more effective as long as they apply themselves to it and marketers are no exception. Combining both sources, you have excellent material to guide you in becoming a better marketing manager.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders.

Conference 115

Conference Organization Paid Search Agency PR 115

The Effective Marketer

JANUARY 25, 2009

Drucker, of course, was right on target when included this principle in his article for effective managers (“ What Makes an Effective Executive ”, Harvard Business Review, June 2004) since one of the most important aspects one should be able to master in order to become effective is time management, and meetings are, as a general rule, a time drag.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

JANUARY 13, 2009

from “What makes an effective executive”, Harvard Business Review, June 2004) This entry was posted on Tuesday, January 13th, 2009 at 10:21 pm and is filed under Decision Making , Marketing Management , Marketing Planning. Quoting directly from Peter Drucker “ Making good decisions is a crucial skill at every level. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Online Marketing Institute

FEBRUARY 22, 2011

What business marketing revolution is coming in 2011? The focus on ROI that we’ve seen in 2010 will continue. iPads and tablet technology will continue to grow in relevance as paper-less sales tools and innovative presentation tools are developed specifically for B2B companies. What are our industry predictions for the future?

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

Convince & Convert

SEPTEMBER 7, 2010

The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

AUGUST 24, 2010

The Revolution is Coming I don’t think I’ve announced it publicly yet, but the final title of the new book from Amber and me (coming in February, 2011) is: The Now Revolution: 7 Moves to Transform Your Business with Speed, Smarts and Social Media Many, many thanks to everyone who voted on possible titles, and provided suggestions.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

The Effective Marketer

APRIL 6, 2009

Well, if events are a big part of their marketing budget, then they need someone they can count on to manage that side of the business. The question about trade shows above, for example. What is the risk the company faces? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Work Management Marketing Management Trade Show 100

Convince & Convert

JULY 27, 2010

Whether it’s blog posts, video blogs, Powerpoint presentations, podcasts, haiku, or graffiti art, practice makes the production process easier. Mike Cassidy made me (and a lot of other people) think differently about the intersection of social media strategy , and business objectives. Don’t mistake experience for expertise.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I’d be happy to share my slide presentation with you, too). Feel free to borrow it or use it at your presentations but obviously we would love a credit if you do. Great insight.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121