Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. That’s one-third of all the people online and a heck of a lot of opportunity for any business. A lot of companies assume that YouTube is strictly a B2C channel. When YouTube first arrived in 2005, few likely had any idea how valuable it would become.

Youtube 111

Youtube Stats Paid Content Marketing & Strategy 111

Content Standard

OCTOBER 2, 2015

One of the biggest benefits of cross-promotion is that it provides businesses with the opportunity to put their brand and messaging in front of another business’s audience. Perhaps one of the most often cited examples of cross-promotion is credit card companies that pair up with airlines to offer frequent-flyer deals.

Promotion 40

Promotion Tactics Wikipedia Viral Marketing 40

Tony Zambito

JANUARY 30, 2011

Image via Wikipedia. One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.    Over the years, I have been involved in theatre as a performer as well as a board member for a theatre company. 

Social Media 100

Social Media Social Marketing Buyer Personas Planning 100

Convince & Convert

JULY 21, 2010

Companies must also uphold privacy laws. because the plaintiff’s wife learned about her husband’s infidelity directly from the online florist who, despite a privacy policy on its site, sent a card to their home thanking him for his business. Wikipedia has a good explanation of it ( [link] ).

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. A recent Cone Inc.’s I picked this saying up from Gary Vaynerchuk’s new book.

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Industrial Marketing Today

APRIL 26, 2010

Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” Your business will grow.&# (See Content Marketing – The Ultimate Cheat Sheet ). Don’t sell. Don’t interrupt.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Buzz Marketing for Technology

JUNE 27, 2008

The office has done this by enlisting the public in its review of progress reports from more than 2,000 companies--an effort to make sure each is complying with established social and environmental guidelines. But most corporate wikis are closed to the public, limiting access to employees inside the company firewall.

Wiki 100

Wiki Software Wikipedia Copyright 100

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? I searched Wikipedia for information but couldn’t find an exact definition. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Convince & Convert

AUGUST 10, 2010

JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Should companies treat customers differently? JB : Will these tools ever truly benefit the small business? It’s in our DNA.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Hubspot

APRIL 1, 2016

4) Simplify Wikipedia paragraphs. You might be thinking, but Wikipedia articles are already concise. Wikipedia is definitely a no-fluff zone, which is why this exercise is so stellar. The company introduced the HubSpot software in beta in 2006 and officially launched it in December 2007. million in 2010.

Training 28

Training Wikipedia Creativity Marketing Automation Services 28

Smashmouth Marketing

MAY 1, 2009

Back in the late 90s, I was the founder of a software company called Pangaea. conference that said "companies that don't invest in the top of the funnel this year, won't be here next year". The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010."

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 3, 2009

Back in the late 90s, I was the founder of a software company called Pangaea. conference that said "companies that don't invest in the top of the funnel this year, won't be here next year". The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010."

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Biznology

FEBRUARY 18, 2013

Photo credit: Wikipedia. Only 21% state they have been successful in mobile – a decrease from 2010. They also prove ROI is more often achieved when marketers pursue mobile with a specific business purpose rather than mobile for mobile’s sake. zPIZZA : Had a business goal to deliver at least 1,000 heavy?use

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Tony Zambito

DECEMBER 19, 2010

Image via Wikipedia.   We all know buyer behavior has changed so much that the B2B business world has to find ways to adapt or be left in the dust.    For years, B2B companies have put sales people through training on relationship selling methodologies that focused on – well – the relationship. 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Hubspot

AUGUST 5, 2010

As of July, 2010, 16 year-old Justin Bieber is the most searched for celebrity on the internet and has the most viewed youtube video in history. ” According to his Wikipedia page , Justin was “discovered” when Scooter Braun, a talent agent, accidentally came across one of the videos his mother uploaded to youtube.

Social Media 28

Social Media Social Marketing Media Youtube 28

Hubspot

MARCH 31, 2015

In creating its new digs, the company got rid of all offices and included more communal work spaces. While companies are tearing down walls between employees, the average size of a person’s workstation is also shrinking. In 2010, the average was 225 square feet. Cubicle image via Wikipedia. 4) Make some noise.

Creativity 28

Creativity Paid Search Agency Allocation Advertising Agencies 28

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Great content this month via the B2B Marketing Zone.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Hubspot

MAY 3, 2010

There are many great reasons for businesses to blog but one clearly stands out, increasing your keyword rankings and growing your organic search traffic. For most small and medium sized businesses, there is a limit to the number of pages that can fit onto site before it becomes bloated and hard to navigate. Follow the steps below.

Traffic 28

Traffic Organization Long Tail Marketing Lead Scoring 28

Hubspot

OCTOBER 23, 2013

The deconstruction of search engine rank into those two main components made SEO more approachable to marketers of all company sizes. According to the Pure Oxygen Mobile Report , two-thirds of Fortune 1000 companies risk ranking downgrades in Google for not serving mobile versions of indexed pages. Source: comScore ).

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28

Hubspot

JANUARY 7, 2015

Even though the underdog theme remains the same, each business has a story, and every business has a unique way of telling that story that truly resonates with its audience. By 2010, Apple exceeded Microsoft in sales for the first time in 10 years. Within a year, the candle business brought in $20,000.

Differentiation 28

Differentiation Branding Brand Identity Word of Mouth 28

B2B Marketing Zone Posts

JUNE 9, 2010

9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. 100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. come at a price.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Your company is managed according. B2B Voices , September 1, 2010 Image via CrunchBase. How Is PR Changing? The Results.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

JUNE 23, 2010

B BackType - BackType is a social media analytics company that helps companies measure their social engagement. is a online video sharing site that provides a free and paid platform for individuals and companies who host an online video show. LinkedIn - LinkedIn is a business-oriented social networking site.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

DECEMBER 30, 2011

BackType - BackType is a social media analytics company that helps companies measure their social engagement. is an online video sharing site that provides a free and paid platform for individuals and companies who host an online video show. LinkedIn - LinkedIn is a business-oriented social networking site.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Marketing Insider Group

MAY 17, 2010

Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L. I have seen this in practice and it literally changed a company overnight.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L. I have seen this in practice and it literally changed a company overnight.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

The Effective Marketer

AUGUST 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#. It’s also a wonderful way to communicate your message.

Social Media 100

Social Media Work Management Media Marketing Budget Creation 100

Convince & Convert

JUNE 21, 2012

Read on for insights from Joe and our Social Media Stat of the Week ( this week : only 33% of people on social networking sites follow a company or a brand on social media sites). I’ll link that up on Wikipedia. Thanks of course to Jill’s company Argyle Social for being the presenting sponsor of Social Pros.

Work Management 118

Work Management Marketing Management Stats Social Media 118

Hubspot

APRIL 10, 2014

Every company starts somewhere, and you don''t always need to nail your logo, colors, or tagline on the first try. evolved into social media, tech, business, entertainment, and even politics. Small businesses were popping up all over the world, focusing more on brain size, not wallet size. Tweet about Mashable. 5) HubSpot.

Skype 28

Skype Marketing Websites Web 2.0 Amazon 28

B2B Marketing Zone Posts

JULY 7, 2010

A fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. Best of B2B Marketing.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) Wikipedia and a handful of open-source software developers were the pioneers. How do you do it?

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40