Paul Gillin
JANUARY 24, 2013
I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. Paul is a columnist for BtoB magazine and a director of the Society for New Communications Research. It was more difficult than I expected! Links and tweets are appreciated, but Amazon reviews will get you undying devotion.
markempa
MAY 26, 2005
« B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards | Main | Closing the loop to improve lead generation performance » RSS Your Press Room for better search engine visibility Lee Odden over at the Online Marketing Blog shares some interesting ideas for optimizing press releases for RSS distribution.
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Adobe Experience Cloud Blog
JUNE 7, 2010
Typically, on a four hour flight I catch up on email and read through the latest BtoB or Website magazine. This really hit home, as I often have trouble connecting the hard work I do each day to the paragraphs at the end of our press release. If we treat it like it is boring, then so will our prospects!
markempa
JUNE 16, 2006
A normal book launch involves sending press releases to the media and then hoping and praying that overworked and overwhelmed journalists (who doesnt know you exist already) will suddenly see you on the radar.I Simply put, the web has changed the rules for press releases. Simply put, the web has changed the rules for press releases.
Industrial Marketing Today
JULY 29, 2010
As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com.
Industrial Marketing Today
AUGUST 17, 2010
BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle. Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks.
markempa
AUGUST 17, 2007
Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
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