Contently

JUNE 18, 2018

First, because I’m a huge dork, and second, because it demonstrates the most important part of content strategy. You need a strategy that aligns with one of the precious few things your target audience actually cares about. This chart was made way back in 2010 by Sell! If you work in B2B, this should makes your job easy.

Marketing & Strategy 167

Marketing & Strategy Paid Search Agency Content Advertising Agencies 167

Scoop.it

OCTOBER 5, 2023

Generating leads in SaaS now is different from what it was in 2010. More engaged leads, higher LTV, and lower churn are a few reasons that make ABM such an attractive strategy. Let’s see some statistics proving ABM is a powerful strategy that helps your SaaS business grow. You get it now — ABM is worth it.

Account Based Marketing 107

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 107

Oktopost

FEBRUARY 3, 2020

Just when B2B marketers feel they have finally proven ROI with a solid social strategy, along comes another social media platform to shake things up. Connect with other B2B companies in your industry with a similar audience profile. Tip #1: Build the Right Audience. What is working for your competitors? What is working less?

B2B 127

B2B Ideal Customer Profiles Social Media Tips 127

DemandBase

MARCH 30, 2020

B2B advertising is no different. By the 2010’s we were starting to see the concept of account-based advertising take shape that led us to the current evolution of identifying and targeting buying committees. That’s why businesses partner with agencies, vendors, consultants, etc.

Advertising Agencies 111

Advertising Agencies Account Based Marketing ABM Advertising 111

Webbiquity

JANUARY 20, 2010

What does 2010 hold for content marketing? ClickPredictions: Key Content Marketing Trends and Predictions for 2010 , an intriguing ebook just released by Marketo and ClickDocuments , attempts to provide some answers. Content marketing is, in many ways, the new advertising. Share this on del.icio.us. Post this on Diigo. Tweet This!

Trends 100

Trends Content Marketing Digg Marketo 100

Marketing Insider Group

JUNE 11, 2010

The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy. Related Posts: Top Takeaways From Blogwell Philly 2010 Holy Cow! Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Zoominfo

AUGUST 19, 2018

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ). Own your social media strategy. Content type. Content type. Scheduling.

Social Media 174

Social Media Work Management Marketing Management Media 174

Marketing Insider Group

JULY 21, 2020

so you can plot the right marketing strategy for your team’s future. Keep an eye out for new trends and technologies that can streamline your marketing strategy. Marketers glommed onto it, plotting their future strategy on its gospel truth. This is true for life and one of my favorite things to do for marketing. totaled $58.6

Marketing AI 549

Marketing AI Stats Planning Case Studies 549

Anything Goes Marketing

DECEMBER 21, 2009

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment”.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Webbiquity

JUNE 10, 2021

One of the more notable examples of this is Blockbuster, which was at its peak in the early 2000s, but then had to file for bankruptcy in 2010 due to not adapting to the changing retail landscape. Business leaders need to evaluate whether their current strategy is working or needs a refresh and a broader look.

Work Management 261

Work Management Marketing Management Paid Search Agency Marketing & Strategy 261

Tomorrow People

OCTOBER 3, 2017

Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore. These days pretty much everyone has got the message, and 88% of B2B marketers are using content marketing in their strategies.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

SalesIntel

NOVEMBER 17, 2022

That’s more than 40 times the amount they invested in 2010 (Source: Mckinsey ). The top 3 barriers to effective implementation of marketing strategies were considered to be lack of brand awareness, lack of leads generated and lack of automation of processes. Here are 7 GTM Strategies for EdTech Marketing: 1.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 27, 2015

With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. When asked what tactics were most effective for B2B marketing, the majority of respondents pointed not to content marketing! But, it’s not.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

Webbiquity

MAY 3, 2018

This applies as well to the various kind of misinformation shared by people branded as SEO “strategies and techniques” as to fad diets. The post Eight Common SEO Myths Busted [Infographic] appeared first on B2B Marketing Blog | Webbiquity. But of course, not everything you see on the Internet is true.

SEO 242

SEO Blogger Internet Marketing Knowledge Base 242

KoMarketing Associates

MAY 28, 2015

But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look? For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. In the US, 2.8

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Exo B2B

MARCH 17, 2021

Today, the companies that adopt B2B marketing and are trusted leaders in their fields of expertise must assert this to their target audiences. As experts in marketing strategies, ExoB2B recommends in some cases to assert themselves as such through an agressive content marketing strategy. Trust lies in business. We like to share!

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Curation B2B 59

Marketing Insider Group

DECEMBER 1, 2010

I wish I knew all the secrets so I could transform the world of B2B Marketing forever with a tell-all book. What I do know is that B2B Marketers have a ton of options today. But which ones are really working to drive our strategy and our business forward? Here is a copy of the presentation Confessions of a B2B Marketer as well.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 46% of B2B buyers purchase something after watching video. Marketers are increasingly focused on YouTube ads.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto? required) to prove it.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Result was great!

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? but rather “How?”

Social Media 100

Social Media Web 2.0 Media B2B 100

Webbiquity

AUGUST 5, 2010

Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. 100+ SMB Blogging Ideas to Kick Start 2010 by Small Business Trends. Why a Blog Improves Social Media for B2B by My Venture Pad.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., As we like to say, “Personality is the missing ingredient in B2B marketing.&# Did we miss any? b2bmarketing

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

B2B Marketing 100

B2B Marketing Planning Paid Search Agency B2B 100

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

B2B Marketing 100

B2B Marketing Planning Paid Search Agency B2B 100

Content Standard

FEBRUARY 18, 2016

But many companies in the B2B space simply want to help other businesses succeed. When it comes to B2B content strategies, this can be a simple and highly effective selling point. The trick is finding companies that can deliver on what they promise, and within this challenge lies a key to an effective content marketing strategy.

Skype 75

Skype Enterprise Management Work Management Marketing & Strategy 75

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. 3) B2B marketers clung to unimaginative spending habits.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Marketing Insider Group

MAY 27, 2023

So John pulled a stunt that caught his attention and set up an interview with him in 2010 and has been able to talk with him about each of his books since then. John said that once they started Marketing Over Coffee, “I will consider this a success if I get to interview Seth Godin.”

Lead Ranking 180

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 180

MLT Creative

NOVEMBER 29, 2010

Ongoing, B2BTOTY Awards Now in its third year, the B2B Twitterer of the Year (B2BTOTY) Award recognizes B2B individuals and organizations for outstanding contributions in practicing, promoting, and/or enhancing business using Twitter. Here's what's on tap for marketing industry events for December. Sources: Mashable , BMA.

B2B Marketing 40

B2B Marketing Advertising Agencies B2B Paid Search Agency 40

KoMarketing Associates

JULY 27, 2016

The goal of this article is to give B2B marketers an idea of why search engine marketing is important in China and why Chinese search engines are different from Google or Bing, or other Western search engines. Google left Mainland China in 2010 due to censorship. B2B Marketing Takeaway. B2B Marketing Takeaway.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

Marketing Insider Group

DECEMBER 7, 2010

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. And so this led me to the conclusion that the broader future of B2B Marketing is Social! Augmented Reality For B2B Marketing in 2011?

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

MAY 5, 2010

Okay, so my objectives for B2B Marketing Insider are: Have a stake in my personal brand’s online presence. When I see B2B Marketers who have forgotten that we serve customers and create marketing campaigns with little research into customer needs or pains or the words they use to express their pains, it makes me crazy.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Ambal's Amusings

AUGUST 18, 2010

What is content marketing strategy? How to develop your content marketing strategy and more importantly implement it? We asked Joe Pulizzi "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Joe Pulizzi's Marketing Prediction for 2010. Over to you.

Marketing & Strategy 100

Marketing & Strategy Marketing Management Content Storytelling 100

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Linkedin Groups vs. Twitter.

Social Media 144

Social Media Media Webinar Metrics Marketing & Strategy 144