Online Marketing Institute

AUGUST 14, 2011

Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. Why are social analytics so important? Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Convert

MARCH 21, 2023

Well… that’s impossible (sorry to get your hopes up), but heatmap and session replay tools come reasonably close. A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Webbiquity

OCTOBER 5, 2010

71% of business users now say Twitter is a useful tool, up from 59% a year ago. Which tools are most helpful? You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. So what are the best ways to use Twitter for business?

Twitter 100

Twitter Stats Tools Tips 100

Online Marketing Institute

OCTOBER 29, 2010

From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. What Tools Will B2B Marketers Use? Learn more.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

chiefmartech

JULY 31, 2023

For software engineers, this will be with coding co-pilots and more advanced, AI-powered services just an API call away. AI will both boost the power of these no-code tools and make them more accessible to general business users. They won’t fit the VC funding model that defined much of the martech wave of the 2010’s.

Work Management 79

Work Management Marketing Management API Cross-Selling 79

Online Marketing Institute

DECEMBER 23, 2010

And even if your website needs to stay “all business,&# Facebook is where you can give a face and personality to the company. All of these ideas will help your fans make a stronger and more personal connection with your company. link] links for 2010-05-20 « ?????? [.]

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Martech

FEBRUARY 24, 2022

The high-tech/high-touch telephone provides them with convenience, speed and personal contact that inspires brand trust. It also supports custom integration via Zapier, webhooks, custom cookie capture, and API and its Lead Center mobile app lets users run a business efficiently from anywhere. CallSource.

Marketing Attribution 96

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 96

Online Marketing Institute

NOVEMBER 8, 2010

Affect recommended an integrated campaign that combined social media, online video, an online sweepstakes and in-person events. The success of the campaign also prompted Regus to have Affect implement similar campaigns in five additional markets in Q1 of 2010. The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convert

APRIL 25, 2023

“Artificial intelligence is the study of how to create computer programs that can perform tasks that would require human intelligence to complete” (Nilsson, 2010, p. AI in its current form is a powerful tool and ally for the thinking person. First, let’s see how A/B testing tools are incorporating AI technology.

Marketing AI 52

Marketing AI Optimization Multivariate analysis Marketing Automation Services 52

Convince & Convert

JUNE 15, 2010

Most quality email service providers give you the option of easily adding sharing tools, and you can then run a report showing which of your subscribers clicked your Twitter link, and/or shared content on Facebook. Now you know that person is active on those social outposts. Great tool and a huge time-saver.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Hubspot

DECEMBER 30, 2011

Application Programing Interface (API) - An API is a documented interface that allows one software application to interact with another application. An example of this is the Twitter API. Avatar - An avatar is an image or username that represents a person online within forums and social networks.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JUNE 23, 2010

A Application Programing Interface (API) - An API is a documented interface that allows one software application to to interact with another application. An example of this is the Twitter API. Avatar - An Avatar is an image or username that represents a person online within forums and social networks.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. MySpace adopted that spirit of personal scrapbooking, and let its members commit unspeakable crimes against HTML, fonts, color schemes, and animation. Cutting edge. The goals shift.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Martech

NOVEMBER 15, 2021

Below you will find a list of 6 notable vendors that we profiled in the latest MarTech Intelligence Report on marketing attribution and predictive analytics tools. The tool also helps marketers understand the impact of reach, frequency, and customer overlap on campaign ROI and to develop effective audience-level optimizations.

Marketing Attribution 108

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 108

Customer Experience Matrix

JANUARY 31, 2014

MindFire Studio grew out of MindFire’s original Look Who’s Clicking software, which is used by more than 1,100 printers and other graphics arts vendors to add personalized URLs to print promotions. This means that filters must be carefully crafted to avoid sending too many messages to the same person. Here are a few options.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MARCH 25, 2012

The mechanics were clear: a tool to generate HTML-based forms, surveys, banner ads, and social sharing links that could be used on Web sites or embedded in emails. Since this particular mystery ranked somewhere between the fate of Amelia Earhardt and Nacza Lines in my personal priorities, I didn’t investigate further. Here’s the story.

Advertising Channels 120

Advertising Channels Eloqua Ad Building Paid Search Agency 120

Lenny's Newsletter

AUGUST 8, 2023

The more important thing, actually, is to find something that you are personally passionate about, because any good company takes a long time to build. And every time the team built any of these products, we had to go build our own tools for it. There was a desire to start unifying the teams using a single tool. Not allowed.

Startups 52

Startups Work Management CPO Enterprise Management 52

Convince & Convert

AUGUST 26, 2010

Want to see every person that’s tweeted about you or send a Facebook message about you in the last 2 days? The agency package includes white label reporting capabilities, custom charts, API access, and centralized management of multiple client accounts. No problem.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Contify

NOVEMBER 18, 2018

We implemented our first text analytics algorithm back in 2010. Here are a few: Some of the websites are integration-friendly and have RSS feeds and APIs available. They are responsive, dynamic and personalized. 4: Identifying companies and persons. The next step is to identify companies and persons in the information.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Planning 40

Porch Group Media

DECEMBER 17, 2018

As the leading giant of eCommerce, Amazon has grown from $34 billion in 2010 to a projected $303 billion in sales in 2020. O2O is a business strategy designed to bring online customers to brick-and-mortar locations (or vice versa) and provide a personalized experience throughout the process. In-Store or On-Line?

Trends 45

Trends eCommerce Multi-Channel Emarketing 45

Convince & Convert

AUGUST 3, 2010

Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. I don't see FB rendering the web site obsolete as much as a myriad of well integrated social tools replacing the traditional web site.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. I don't see FB rendering the web site obsolete as much as a myriad of well integrated social tools replacing the traditional web site.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

MARCH 16, 2010

I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. In true Twitter fashion, it wasn’t “rolled out” per se, it just appeared as part of the API that third parties access. Check ( Facebook Lite ).

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Online Marketing Institute

NOVEMBER 2, 2010

From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. What Tools Will B2B Marketers Use? Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Content Standard

JULY 26, 2016

My personal quest was to go from content marketing Novice to content marketing Expert. Reaching a sustained publishing cadence was a big, personal accomplishment. I decided to never put my fate in the hands of a media planner again. The Increasing Complexity of Marketing and Content Marketing Strategy.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Enterprise Management Planning 40

Online Marketing Institute

NOVEMBER 4, 2010

Affect recommended an integrated campaign that combined social media, online video, an online sweepstakes and in-person events. The success of the campaign also prompted Regus to have Affect implement similar campaigns in five additional markets in Q1 of 2010. The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Convince & Convert

MARCH 22, 2012

It’s very personal, not only amongst the narrator and the people involved, but obviously the victims of this injustice, etc. Just recently, based on an article from Clickz.com and made known to us through our friends at PageLever , Facebook deprecated some pretty important metrics from their Insights API. It unfolds very slowly.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

It’s very personal, not only amongst the narrator and the people involved, but obviously the victims of this injustice, etc. Just recently, based on an article from Clickz.com and made known to us through our friends at PageLever , Facebook deprecated some pretty important metrics from their Insights API. It unfolds very slowly.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

chiefmartech

OCTOBER 23, 2015

Borrowing from Gartner’s concept of bi-modal IT — stable foundational systems and fast-moving, agile capabilities on top of them — Cleve strongly recommended decoupling content production and experimentation (fast moving) from the underlying CXM platform (slow moving), and using APIs, standards, and guidelines to enforce the separation.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is based in Utah, and was founding in 2010. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. LEARN MORE. HubSpot CRM. LEARN MORE. LEARN MORE. LEARN MORE. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Convince & Convert

MARCH 2, 2010

Not the ready, fire, aim email that’s the bane of your inbox, but smart, contextual email that sends the right message to the right person at the right time. These two tools aren't twins – they're more like siblings Long live email! it’s difficult to get into much detail.

Business 116

Business Paid Search Agency Social Media Analysis 116

Online Marketing Institute

SEPTEMBER 30, 2010

The hashtag is a favorite tool of conferences and event organizers, but it’s also a way for Twitter Twitter users to organize themselves: if everyone agrees to append a certain hashtag to tweets about a topic, it becomes easier to find that topic in search, and more likely the topic will appear in Twitter’s Trending Topics.

Twitter 40

Twitter Digg Wiki Mobile Advertising 40

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is based in Utah, and was founding in 2010. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. LEARN MORE. HubSpot CRM. LEARN MORE. LEARN MORE. LEARN MORE. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is based in Utah, and was founding in 2010. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. LEARN MORE. HubSpot CRM. LEARN MORE. LEARN MORE. LEARN MORE. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is based in Utah, and was founding in 2010. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. LEARN MORE. HubSpot CRM. LEARN MORE. LEARN MORE. LEARN MORE. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52