Online Marketing Institute

AUGUST 14, 2011

Thanks patrickdh that’s already been decided – I am eager also to see the feeback [link] Dan Whitehouse Social analysis. link] Dan Whitehouse Social analysis. link] Dan Whitehouse Social analysis. link] Dan Whitehouse Social analysis. link] Dan Whitehouse Social analysis. Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Convince & Convert

APRIL 1, 2010

link] Opinion@Large Great topic/analysis. link] Opinion@Large Great topic/analysis. link] [link] nateriggs Killer analysis, Jay. I've seen a ton of organizations missing the boat on integrating everything in their marketing mix so that it's at the very least, a consistent brand message. Thanks for the read.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

markempa

MAY 26, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Is it just news briefs without analysis or insight? #4. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 20, 2010

I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage. But the reality is, your blog is probably a lot more broad than you think. While this is important for a blog like mine, it’s flat-out critical for e-commerce companies, and others that are blogging for business.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

AUGUST 10, 2010

Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact. The idea is that the person who is most influential online about Rolls Royce may have actually never bought one but is the one who always writing blog posts and sharing information.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. I love this quote You just summed up the problem today in so very few, quality words. Things I Don’t Want to Hear Anymore in 2010 =-.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

APRIL 28, 2010

more [link] ) [link] jaybaer I believe we agree far more than we disagree on this point, and as a former direct marketer, I share your concerns about chatter being overvalued. At the same time, word of mouth marketing IS important, and effective. link] jeff_molander Fascinating, Mike. Especially the competitive aspect.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Online Marketing Institute

NOVEMBER 8, 2010

Application: Calculate the ROI of both client retention and client acquisition through analysis of growth plans, customer turnover, and conversion rates. Offers some analysis of results and benchmarking to industry norms. 15 percent of companies dont think measuring marketing performance is important? Cymbic’s ROMI Calculator.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Convince & Convert

MARCH 3, 2010

Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable. Remember, the most important customer of EVERY company is Google.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. The 6 Dangerous Fallacies of Social Media | Social Media Marketing | Social Media Consulting – Convi… (tags: socialmedia web2.0 strategy) [.]

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. Most of the rest are from spring 2010 or earlier. I love the analysis.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. Some info on these links [link] [link]. Some info on these links [link] [link].

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

FEBRUARY 25, 2010

February 25th, 2010 |Written By: Susan Baier | View Comments Tweet Guest post from Susan Baier, a 20-year marketing strategy veteran with an MBA in Entrepreneurship. Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MAY 20, 2010

May 20th, 2010 |Written By: Jay Baer | View Comments Tweet Originally, he was called Machaca. great discourse on social media analysis [link] [link] Irene Becker Social Media Success Metrics and Premature Calculation [link] [link] Parissa Behnia RT @jaybaer: Are You Suffering From Premature Calculation? Two problems arose.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

APRIL 8, 2010

link] Zack Nice analysis! link] Zack Nice analysis! Before that fabulous, glorious day, one of my jobs at home was to jump up and twist the channel knob at the whim of my parents, like some sort of orthopedic carpal-tunnel experiment gone astray. I've been thinking about making it my conference travel/presentation device.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. The 2010 survey polled only US respondents (who tend to be considerably more cynical). A survey of 4,875 adults (500 U.S.)

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

APRIL 7, 2010

link] Niek Vugteveen Ignore Foursquare at Your Peril – An Analysis of Potential [link] #mobile #socialcrm [link] dM Coles Johnson Ignoring #FourSquare means ignoring who's been at your store, what they said, etc. link] (from @jaybaer) dannyflamberg FourSquare might have big potential but it has two immediate problems.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

SEPTEMBER 21, 2010

Excellent for down-and-dirty competitive analysis. The 39 Social Media Tools I'll Use Today – [link] [link] Martin Walsh Nice example of the complexity of digital marketing measurement in 2010! 'The I implement bit.ly URLs whenever possible, and make liberal use of their “+&# feature. Try it yourself.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

JUNE 8, 2010

June 8th, 2010 |Written By: Jay Baer | View Comments Tweet Sure, the speed and always-on nature of the real-time Web makes it a daunting and challenging environment. A single tweet, YouTube video, or blog post can be the spark that sets off a firestorm of controversy.

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Convince & Convert

AUGUST 3, 2010

Good humor mixed in with a solid analysis, Jay. I still think we live (as you would agree) in a Google-centric universe – at least in 2010. link] 3 ways Facebook is killing the website | Hammer of Truth 2010 [.] Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Good humor mixed in with a solid analysis, Jay. I still think we live (as you would agree) in a Google-centric universe – at least in 2010. link] 3 ways Facebook is killing the website | Hammer of Truth 2010 [.] Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

MARCH 16, 2010

The point is to understand social media as part of an overall marketing strategy, understand individual apps, and be nimble and adaptable. link] @Brett2point0 Excellent analysis, Jay. Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Convince & Convert

APRIL 22, 2010

April 22nd, 2010 |Written By: Jay Baer | View Comments Tweet Maybe what we need is a little deconstruction. At Monday’s Social Fresh conference in St. Louis, I was delighted to join Sarah Evans , Jason Falls , Amber Naslund , and Zena Weist on the closing panel discussion. RT @swoodruff: Is Social Media Too Big For Its Britches?

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

Online Marketing Institute

OCTOBER 31, 2010

Excellent for down-and-dirty competitive analysis. The 39 Social Media Tools I'll Use Today – [link] [link] Martin Walsh Nice example of the complexity of digital marketing measurement in 2010! 'The I implement bit.ly URLs whenever possible, and make liberal use of their “+&# feature. Try it yourself.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

MARCH 2, 2010

At Genius.com, we understood relatively early (we announced our gURLs to track traditional and Social Media in July 2009) that while most B2B marketers are engaging in Social Media, very few are actually measuring it. ExactTarget bought @cotweet "Why the social business evolution starts today" (my analysis) [link] [link] Jeffrey K.

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

SEPTEMBER 2, 2010

That’s what attracted me to online marketing initially, and why I made the jump to that career in the mid-90s. The tracking online (including social media) far outpaces what I had at my disposal when I was doing traditional marketing. I like math and analysis and reality. Family, friends, colleagues.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why Are Companies Not Valuing Judgment As A Critical Element (..)

Social Media 116

Social Media Paid Search Agency Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 23, 2010

In the QA portion of recent speeches, I’ve frequently been asked “this is great, but doesn’t it seem like it will take a lot of time?

Social Media 149

Social Media Media Paid Content Webinar Metrics 149

Convince & Convert

JUNE 28, 2010

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. Instead, we're developing an editorial calendar with a number of columns devoted to content analysis, both the why and how it did elements.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

SEPTEMBER 21, 2010

There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. Several companies I visited are working in the field of social data collection and analysis, an area where we need to make much progress to fulfill the promise of universal social media adoption.

Social Media 128

Social Media Media Paid Content Conference 128

Convince & Convert

SEPTEMBER 20, 2010

May 6th, 2010 |Written By: Jay Baer | View Comments Tweet Does this sound familiar? " [link] [link] George Nixon Nice analysis [link] [link] Bayberry Consulting RT @jaybaer: Are You Slow Enough to Succeed in Social Media? Word of mouth spreads like wildfire. "Are You Slow Enough to Succeed in Social Media?"

Social Media 161

Social Media Media Webinar Metrics Marketing & Strategy 161

Convince & Convert

JUNE 16, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Driving Sales with Relevancy and Utility June 16th, 2010 |Written (..)

Social Media 120

Social Media Paid Content Media Webinar Metrics 120