markempa

MAY 9, 2007

You can increase your odds success by adding a lead nurturing program. You can increase your odds success by adding a lead nurturing program. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What’s lead nurturing? What’s lead nurturing?

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

Convince & Convert

JULY 28, 2010

Total cost of this incredibly helpful marketing effort is very low, and Mike even offsets that by including ads from sponsors! I refer to it with my clients as adding value to the conversation. Ad Chickadee ? And then, when you’re blurry-eyed at 12:30am, you pull out the guide again and PRESTO! It’s a Bird.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

MAY 5, 2010

John & Partners , a full-service advertising and public relations firm, based in Jacksonville. Here’s an ad agency that believes in the wisdom of crowds and community-building enough to build a major online destination ON ITS OWN DIME, and commits to never selling advertising on it? Such a cool site!

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

Convince & Convert

SEPTEMBER 7, 2010

link] links for 2010-09-07 | Glenn Friesen [.] More from Convince and Convert Is Twitter for Business Even Worth the Trouble Why Social CRM Needs to Be Less About the Social and More About the Customers The 3 Amigos: Email, Blogging, Social Sharing Convince and Convert Recommends From Twitter to Blog – #FollowFriday Vol.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

AUGUST 24, 2010

We just felt like adding a charitable element to the SXSW voting process made the whole thing a little bit less desperate and cheesy. For every vote you cast for the keynote at South by Southwest featuring me and Amber Naslund , we’ll donate $1 of our book advance to Make-A-Wish Foundation ®. Please click the little thumbs up icon.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. link to post] (added my take on web vs native apps) – Posted using Chat Catcher [link] Dennis O'Neil I couldn't agree more Bob.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MAY 12, 2010

May 12th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Jennifer Maggiore, CEO of Maggiore Consulting, a multi-media lead generation firm and co-host of Locals Only: a Phoenix-based live Internet show.

Paid Search Agency 122

Paid Search Agency Advertising Agencies CAN-SPAM PR 122

markempa

JULY 16, 2007

But reading Brian Carroll recently he added one with particular poignancy for me today.The velocity of inquiry follow-up matters. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Here and here.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

Convince & Convert

AUGUST 18, 2010

I’d say you can broaden that out to not just PR agencies (and you do touch on ad agencies) but I’d throw experiential, digital, creative etc. I’d say you can broaden that out to not just PR agencies (and you do touch on ad agencies) but I’d throw experiential, digital, creative etc. link] jaybaer I agree Danny.

PR 162

PR Social Media Paid Content Media 162

markempa

JANUARY 24, 2007

Read More] Tracked on March 02, 2007 at 07:11 PM » Four Steps To Better Business Leads From Search from Search Engine Land: News About Search Engines & Search Marketing So you got a click on your PPC ad. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Now what do you do?

Lead Generation 120

Lead Generation Generation Marketing Qualified Leads Leads 120

Convince & Convert

JUNE 29, 2010

In his piercing new book Cognitive Surplus: Creativity and Generosity in a Connected Age Shirky asserts that the technological revolution has enabled us to work together to conquer challenges big and small, if we’d just watch less TV and commit to participating in something other than our own mental decay.

RSS 119

RSS Paid Search Agency Advertising Agencies PR 119

Convince & Convert

MAY 13, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 18 Social Media Quotes My Wife Is Sick of Hearing Me Say May (..)

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

markempa

MARCH 30, 2005

« My Mention In Writers Digest | Main | Word of Mouth Marketing relies on reputation not branding » New PDF Tracking Gives Us Pause If you require registration on your website to download white papers or other "free" resources, youre losing up to 75%-85% of your potential sales leads (2004 MarketingSherpa Report ).

Lead Generation 120

Lead Generation B2B Thought Leadership Word of Mouth Generation 120

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

FEBRUARY 10, 2010

Note to Flowtown if you are reading this: If you added another level of insight as to how people are using these platforms, that would be a real benefit. Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable.

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Convince & Convert

SEPTEMBER 14, 2010

Adding a Twitter field to your contact records is only a start. If you were going to run an ad in a magazine, you would ask about both the psychographics and demographics of the reader so you could target the call to action and message appropriately. However, for marketers, a social media address is insufficient to manage that channel.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

JULY 26, 2010

Here’s how it works: People come to PitchEngine to get the word out about something. He’s a former journalist turned PR guy and straight shooter at New Media Cowboy.

Social Media 115

Social Media SEO Marketing Websites PR 115

markempa

NOVEMBER 8, 2005

« Dont Depend on Technology To Fill the Sales/Marketing Chasm | Main | B2B Lead Generation Blog Adds FeedBlitz for Email Notification » Podcast: How to Nurture Leads You can increase your odds of success by adding a lead nurturing program to your marketing operations.

Lead Generation 120

Lead Generation Marketing Qualified Leads Leads Lead 120

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. People use Twitter and FB and other social media sites to provide word of mouth advertising whether it be negative or positive, it is some time of feedback of a product.

Conference 116

Conference Organization Paid Search Agency PR 116

markempa

JUNE 7, 2005

" Bill addresses the following lead generation modalities; white papers, search (SEO), display ads, email newsletters and public relations. " Bill addresses the following lead generation modalities; white papers, search (SEO), display ads, email newsletters and public relations.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

markempa

JUNE 7, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Marketing Budget 120

Marketing Budget Lead Generation Work Management Lead Management 120

Convince & Convert

FEBRUARY 5, 2010

We’ve added Disqus as the commenting system. Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it).

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

FEBRUARY 19, 2010

RT @jaybaer: Turn the Tables on Social Media with NutshellMail [link] (this tool is a big time-saver) [link] Akash Sharma RT @jaybaer Turn the Tables on Social Media with NutshellMail [link] (this tool is a big time-saver) [link] Jeff Tucker I too set up NutShellMail and even added a tab for it on one of our Facebook fan pages.

Social Media 116

Social Media Media Paid Search Agency PR 116

markempa

MAY 23, 2005

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix. Those who dont qualify yet need to be added to your lead nurturing program.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Convince & Convert

JULY 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 5 Steps to Winning Fans with Content Strategy July 20th, 2010 (..)

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Ad Chickadee ? Ad Chickadee ? Ad Chickadee ? Ad Chickadee ? Not in a “here’s our FAQ&# way, but in a vigorous, social media way.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

JULY 27, 2010

While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

AUGUST 19, 2010

Since April, 2010 Western River has collected more than 1,100 of these customer stories. However, I think some really neat things could occur if some offline (or nonline) tactics were added into the mix. The amigos would get even more publicity and the customers would have a really neat customized postcard to send.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

JUNE 3, 2010

But if you want the healing process to accelerate, if you really give a damn about how you’re perceived in America, it all starts with just two little words: “I’m Sorry.&# This morning, I opened USA Today to find a full-page ad from BP that earnestly promises that they will make it all better. Not enough?

Social Media 158

Social Media Media PR Webinar Metrics 158

markempa

MAY 23, 2005

« Blueprint for Personal Lead Generation Success | Main | Tips for better webinars, webcasts and improved ROI » 2 New RSS Feeds for the B2B Lead Generation Blog I just added 2 new RSS feeds. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Convince & Convert

JUNE 24, 2010

But infomercials do a brilliant job of telling stories not just through the eyes and mouth of the pitchman, but also through the eyes and mouths of the customers. RT @jaybaer: 3 Ways Infomercials Can Inspire Your Social Media [link] [link] Dynamic Video Can video ads learn from social media? But, I’m not. great points.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

MARCH 10, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Staggering Social Media Insights – The Best of Twitter (..)

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

APRIL 1, 2010

Talk about an ad that’s chock full of truth and authenticity. The ad asks us to visit timberwolves.com/manifesto. A visit to the main T-Wolves Web site finds absolutely none of the humility and forthrightness that made the original ad so compelling. I started out writing a post about a fantastic ad.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

markempa

MAY 23, 2005

Seven Strategies for the New Year Here are a few strategies that I would ad: Develop a lead generation calendar - map out your activities and then really follow it! Seven Strategies for the New Year Here are a few strategies that I would ad: Develop a lead generation calendar - map out your activities and then really follow it!

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Marketing Qualified Leads 120

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117