B2B Marketing Traction

MARCH 14, 2014

This week I got a call from a sales man with a direct solicitation to bring him into a business situation I’m working on. I’ve been a marketing consultant since 1997 and an Inbound Marketing Certified Professional blogging, tweeting and working on social media for my marketing and for clients since 2009.

Cold Calling 100

Cold Calling Internet Marketing Social Media Inbound Marketing 100

B2B Marketing Traction

OCTOBER 12, 2011

It did mine recently – I received a call about a post I did in 2009 from an executive at a financial services company on the East Coast. And finally you can hire outsource resources to either support your efforts or do the work for you. Does your online content make your phone ring?

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

B2B Marketing Traction

MARCH 28, 2014

In the early nineties I was inspired by an ad agency with which I worked to start my own marketing business. We may be part of the problem, not working on a solution. Consultants are usually hired to work on a solution. For example, I worked with a non-profit a couple of years ago. I get to choose with whom I work.

Consulting 100

Consulting Work Management Marketing Management Paid Search Agency 100

B2B Marketing Traction

JUNE 28, 2012

I learned from two bloggers at the Marketing Profs conference in Boston in 2009 – Beth Harte and Jay Baer. I also work with a lot of technology companies and began to get calls about my blog posts on Crossing the Chasm , so I created that category. Blog Post Categories Should Mirror Your Products and Services.

Social Media 100

Social Media Blogger CMO Privacy 100

B2B Marketing Traction

JUNE 15, 2011

Make it clear that your company will be working with employees to create guidelines for use while in your employ. Photo on Flickr Some rights reserved by Kraft Hockeyville Thetford Mines 2009. How Can Your Sales Team Dominate LinkedIn for Your Industry? Have a strategy and a plan for your use of LinkedIn. Understand the conversation.

B2B Sales 100

B2B Sales Linkedin Peer-to-peer Work Management 100

B2B Marketing Traction

DECEMBER 20, 2013

The #1 Fastest Growing Company in 2009 Fails to Follow Market Signals. Seena wrote “ Playing the Blame Game ,” about leaders and companies who ignored market and customer signals and blamed external factors for their product or business problems. Blackberry, which just reported a $4.4

Paid Search Agency 100

Paid Search Agency Companies Class Communities 100

B2B Marketing Traction

MARCH 10, 2010

At Marketing Profs 2009 B2B Forum in Boston, Jay Baer said, “Be 3 dimensional in your social networking. ” (In my opinion, you could let loose a 4th dimension on Facebook, but set up your privacy settings so that your work connections don’t see that). Save the 4th dimension for Facebook.”

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100