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B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

markempa

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.

PR 120
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(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Jeff Bullas.

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B2B Lead Generation Blog: PR Has New Rules for Reaching Buyers Directly

markempa

» PR Has New Rules for Reaching Buyers Directly In launching my book , I didnt want to rely on the same time-worn lead generation tactics as everyone else. Simply put, the web has changed the rules for press releases. If you have not read it already, I recommend you get David’s free e-book “ The New Rules of PR."

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Explaining Social Media

The Effective Marketer

Rule 1: Listen Rule 2: Engage Rule 3: Measure And my favorite quote is “Don’t assume social media is the answer to everything&#. The presentation is not only funny is also engaging. This entry was posted on Friday, May 7th, 2010 at 8:15 am and is filed under Social Media , Uncategorized. United States License.

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The Six Minutes Challenge

The Effective Marketer

The rules are you have to present 20 slides with 20 seconds for each (total of 6:40). This entry was posted on Monday, November 16th, 2009 at 8:00 am and is filed under Communication. What if you could change all that and have the message, whatever is was, delivered to you in six minutes and forty seconds? Less is sometimes better.

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Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

Here are five key rules to guide you when preparing your webinar: 1. This entry was posted on Monday, May 25th, 2009 at 7:43 pm and is filed under Communication , Webinars. How do you avoid the same mistakes you see people committing all the time when delivering web presentations? Like Be the first to like this post.

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Marketing Content That Sells

The Effective Marketer

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. Yup, it is more complicated when you get to the implementation phase of the program, and that’s where most companies fail. But why the focus on content?