Industrial Marketing Today

JUNE 19, 2010

Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. Privacy Policy | Site designed by AMAInteractive a div. Resources . Resources All Rights Reserved.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

JUNE 15, 2010

The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. In all three instances, we brought additional value to the table by working together with the client and their in-house resources instead of fighting it. Resources . Resources

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

MAY 18, 2010

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B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

AUGUST 10, 2010

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Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

MAY 7, 2010

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Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

JUNE 24, 2010

Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. Privacy Policy | Site designed by AMAInteractive a div. Resources . Privacy Policy | Site designed by AMAInteractive a div.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Privacy Policy | Site designed by AMAInteractive a div. Resources . Privacy Policy | Site designed by AMAInteractive a div.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Industrial Marketing Today

APRIL 26, 2010

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Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

NOVEMBER 16, 2009

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Privacy Policy | Site designed by AMAInteractive a div. Resources . Privacy Policy | Site designed by AMAInteractive a div. Resources

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

AUGUST 3, 2010

What happens if you have neither the budget nor the resources for sophisticated metrics? Measuring customer engagement in complex industrial and B2B marketing is very important but it doesn’t have to be expensive and resource-intensive. Privacy Policy | Site designed by AMAInteractive a div. Resources .

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 26, 2010

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Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

SEPTEMBER 13, 2010

You would be wasting a lot of time and resources unless and until that happens because passive reading will not move your prospects to the next stage of the buy cycle. Privacy Policy | Site designed by AMAInteractive a div. Resources . Privacy Policy | Site designed by AMAInteractive a div. Resources

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

MAY 11, 2010

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Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

MAY 5, 2010

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Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

APRIL 30, 2010

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. Think about new “arrangements&# of content as resource centers for prospects and/or customers. Resources . Resources

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 9, 2010

Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. Privacy Policy | Site designed by AMAInteractive a div. Resources . Privacy Policy | Site designed by AMAInteractive a div. Resources Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JANUARY 26, 2010

Many of my industrial clients have in-house resources to maintain and update their company websites. Privacy Policy | Site designed by AMAInteractive a div. Resources . Privacy Policy | Site designed by AMAInteractive a div. Resources Sometimes you need help with a specific marketing challenge.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 14, 2010

Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. Resources

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

MAY 21, 2010

Stick to a posting schedule – Work out a posting schedule based on your workload and in-house resources. Use other marketing tactics like article marketing, press releases, forum commenting, social bookmarking and networking to generate high quality traffic to your business blog. Privacy Policy | Site designed by AMAInteractive a div.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JUNE 12, 2010

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Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Don’t spend all your time and resources crafting lead generating offers (white papers, webinars, online demos etc.). Privacy Policy | Site designed by AMAInteractive a div. Resources . Privacy Policy | Site designed by AMAInteractive a div. Resources Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

SEPTEMBER 3, 2010

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Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Privacy Policy | Site designed by AMAInteractive a div. Resources . Resources

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JULY 29, 2010

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B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

OCTOBER 2, 2010

Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months. Privacy Policy | Site designed by AMAInteractive a div. Resources . Resources All Rights Reserved.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 8, 2010

You have to actively promote your optimized site using social media, press (news) releases, blogs and offline tactics to tell your target audience about your site. Privacy Policy | Site designed by AMAInteractive a div. Resources . Privacy Policy | Site designed by AMAInteractive a div. Resources

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 3, 2010

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Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

MAY 14, 2010

Your own engineers, technical and R & D team members are great resources for generating fresh content that is more customer-focused. NOTE: Both 5 and 6 are easy to start but do require a significant amount of internal resources to manage and update regularly. Privacy Policy | Site designed by AMAInteractive a div.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

AUGUST 20, 2010

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Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Online Marketing Institute

JUNE 26, 2009

About Us Staff Gordon T Hughes II Nick Ferrari Mark Rothman Board of Directors Contact Us Member Directory News Business Media Matters BMM Archive BMM Sign-up E-News E-News Archive E-News Sign-up Face-To-Face Report FtoF Archive Global Industry Insights Inside the Beltway Press Releases Press Releases Archives ABM Headlines/Member News Careers Find (..)

Research 40

Research Marketing Management Media Planning 40

Industrial Marketing Today

JUNE 3, 2010

Figure out what the pressing issues are, what motivates them to act now rather than later and then write in a voice that addresses their concerns. Privacy Policy | Site designed by AMAInteractive a div. Resources . Privacy Policy | Site designed by AMAInteractive a div. Resources All Rights Reserved.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JULY 6, 2010

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Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JULY 23, 2010

This will lead to your visitors bookmarking your site for future reference and becoming a valuable resource. It does take time and resources to do it well and produce results. Privacy Policy | Site designed by AMAInteractive a div. Resources . Privacy Policy | Site designed by AMAInteractive a div.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JULY 20, 2010

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Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

MAY 31, 2010

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Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Here’s how I see the impact of the changes: Industrial buyers are using more and more online resources for initiating and going deeper into the industrial buy cycle. Privacy Policy | Site designed by AMAInteractive a div. Resources . Privacy Policy | Site designed by AMAInteractive a div. Resources

Social Media 60

Social Media Social Marketing Media Planning 60

Online Marketing Institute

NOVEMBER 28, 2012

. --> Bloggers. --> Resources. 2009 Eddie and Ozzie Awards Winners. Press Conference. Privacy Policy | Contact Us. White Papers. Video Center. ENews Sign-Up. --> Magazine. Browse Issues. Subscribe Now. FOLIO: Staff. --> Suppliers. --> Webinars. --> Events Industry Events. MediaNext 2012. E-Media Summit -->.

B to B 40

B to B Paid Content Social Media CMS Development 40