Industrial Marketing Today

MAY 14, 2010

Parametric part number search – in addition to the standard word search tool on your website, build a parametric search application. Valve sizing programs – these are great and easy to use tools for any manufacturer of valves for chemical, hydrocarbon and industrial process, power, water and wastewater industries.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 29, 2010

It is not just a matter of measuring better ROI metrics or using the tools of marketing automation du jour. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

MAY 3, 2010

How do you turn your business blog into a powerful sales tool? Make a plan: Even before you start writing content and posting, you need to have a clear set of goals. Do a bit of keyword/phrase research before deciding on a topic or a title of your posts. I’ve listed six business blogging tips here to get you started.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. Research keywords and phrases used by your prospects and write blog posts with headlines that use those words and phrases. As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Convince & Convert

SEPTEMBER 22, 2010

But the connections between companies and their email subscribers are far stronger than the connections between companies and their social media subscribers. I’ll have to look into the new Exact Target tool. I reserve email subscriptions for those I truly want to receive more from.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Convince & Convert

JULY 20, 2010

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. In today’s post, it’s my pleasure to share some content relevance tips I’ve learned along the way.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

MAY 5, 2010

Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. Fantastic idea and execution.RT @jaybaer: Research + brand community + marketing to women = social media success.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

JUNE 29, 2010

But all is not lost, if you just commit to turning away from Starsky & Hutch, and toward the opportunities for greater good. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. If anything, social media is MORE important for B2B companies than it is for B2C companies. The biggest obstacle is corporate culture. Lastly, the people factor is huge.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. population).

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

SEPTEMBER 20, 2010

Size Doesn’t Matter I’m also often asked about how social media execution differs between large and small companies. The difference is actually very small, as the goal of social media is to make big companies act like small ones. The methodology and use of media tools is the same, it is the message itself that differs.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. How much can you afford to spend on the tool? •

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media).

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

APRIL 20, 2010

Even if we talk about exact keyword-phrase the reality is a little bit different then keyword tools statistics. Even if we talk about exact keyword-phrase the reality is a little bit different then keyword tools statistics. link] online guitar lessons It is hard to predict keyword phrases on which one should focus when creating a blog.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. There’s certainly a methodology for attracting blog readership.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

JULY 6, 2010

Most recently, Target partnered with Search Institute® to develop the ‘ Turn Summer Play into Summer Learning ’ series on its Facebook page, which provides parents with fun, weekly tips to help their child’s mind stay active during the summer with research on how it makes a positive impact on child development.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. I was trying to use the research findings as a guide, but a tweetreach.com search for username and brand would work nicely indeed. CourtneyM This is a great review of the Forrester Research. population.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

APRIL 6, 2010

Social media scientist Dan Zarrella has some excellent research on social content best practices. Don’t make assumptions – test them. Vary time of day, day of week, phrasing, link placement, and other options, and thoroughly document your results.

Paid Content 143

Paid Content Ad Building Branding Brand Identity 143

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. Here they were, arriving at your party with nary a prior personal connection, but looking for a good time just like everyone else.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

AUGUST 18, 2010

You spell the difference between quick hit message distribution mentality and deploying social media as a brand relationship building tool. Maybe better characterized as the defining difference between looking at social media as a strategy or a tactic. link] robertwheatley Amen. And the PR world is riven with tactical behaviors.

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

APRIL 15, 2010

Content marketing is perhaps alone in its ability to be a successful endeavor at every phase of the customer lifecycle: When a potential customer is using Google to research new digital cameras, what is going to get them to a Kodak site? Because content is the most efficient form of marketing available. Smart, optimized content.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? JB : Will these tools ever truly benefit the small business?

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

SEPTEMBER 21, 2010

It’s human nature, especially for a complex and ever-shifting topic like social media, to want complexities broken into morsels. The appetite for tools content is huge. My friends at Social Media Examiner (where I first published #19 and #21) have built a very successful business on this concept. Longer headlines, eh?

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

APRIL 14, 2010

Now I know it is for social media gurus but for me it's not. My research focuses on organizations that align customer behavior with their corporate actions — with their actions not just fostering but ultimately inducing a needed behavior (a sale or lead).

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. March 2009. October 2009. A driving force behind the company’s SUBSCRIBERS RULE! A driving force behind the company’s SUBSCRIBERS RULE! I had an epiphany the other day. services like Twitter, Pownce & Jaiku.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 8, 2010

The tools of social media always change. And that’s why your social media strategy must be tools-agnostic. “Your social media strategy must be tools-agnostic.&# link] Raj – SEO Australia Great research on every point! The goals shift. The founders leave.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S.

Social Media 137

Social Media Media Webinar Metrics Marketing & Strategy 137

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Is social media creating a generation of cowards?

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That’s the research study I’d like to see. What this Edelman research demonstrates is that we’ve become a bunch of cynics, and who could blame us?

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

JUNE 30, 2010

When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client) , in a sweeping survey of 400+ Americans. link] ATG_ecommerce 59% of consumers check their email account as soon as they wake up, according to new research from @ExactTarget [link] Do you?

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

B2B Marketing Zone Posts

DECEMBER 1, 2010

10 Steps to More Scientific Social Media Marketing - Hubspot , November 2, 2010 I’ve spent nearly four years researching and analyzing social communications and contagious ideas for my Science of Social Media presentation. Both monitoring and engaging are key, and you must remember to do both actively. That’s a pity.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

MARCH 16, 2010

I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. A new Pew Research study shows only 8% of U.S. Retweet-style sharing tools? Tagging people with @ within status updates?

Social Media 124

Social Media Media Paid Content Webinar Metrics 124