Online Marketing Institute

NOVEMBER 1, 2010

My goal is to inspire, challenge, and engage marketers at firms that sell highly-considered products and services. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Industrial Marketing Today

JUNE 3, 2010

Situation turns dire until someone within the company gets an epiphany, “Our site is not optimized” > Quick, call in that SEO expert who guarantees first page ranking in Google > Before you know it, you are locked in a 6-month search engine optimization contract. Design in the absence of content is not design, it’s decoration.”

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Webbiquity

FEBRUARY 14, 2010

Write an article (or articles) for Google Knol on topics pertaining to your product or service. In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it. This Time, It’s Personal. A few examples.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Online Marketing Institute

NOVEMBER 8, 2010

The spreadsheet they provide is not “locked”, so you can modify it at will. Think repeat purchases, service, parts, etc over the average lifespan of B2B customers. Think repeat purchases, service, parts, etc over the average lifespan of B2B customers. Please contact Gossamar for credentials. Add rows, subtract rows.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Customer Experience Matrix

SEPTEMBER 1, 2009

Net-Results argues that its approach avoids the “vendor lock-in” that comes from using forms hosted by the demand generation vendor. But on reflection I realized that Net-Results offers a full set of demand generation functions. The demonstration was short because the system uses only a few features to deliver them.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Convince & Convert

JULY 21, 2010

All that stuff? It’s called intellectual property and in each case it belongs to somebody. We all know how much “lifting&# goes on in the Internet. Those who create content in an environment of “sharing&# often find their ideas, photos and sometimes entire paragraphs repurposed without their permission.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Buzz Marketing for Technology

JUNE 27, 2008

> June 2001. > > Information Literacy in the Workplace. Information Literacy in the Workplace. Information Literacy in the Workplace. Information Outlook, Vol. 6, June 2001. Information Literacy in the Workplace. by Julie N. Julie Oman is an Information Steward for The Dow Chemical Company in Midland, MI. Dealing with Semantics.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Budget Programs 100

Litmus

OCTOBER 31, 2018

Around August 2009, I was living 30 minutes away from my job at the time. This was a great benefit to me, as we were in the process of building and launching a new SaaS service. How did you get started with remote work? I eased into remote work. I convinced my boss that I could work from home 1-2 days a week.

Work Management 70

Work Management Marketing Management Distribution Privacy 70

Sharpspring

APRIL 30, 2020

With customer expectations for seamless service in the digital age continuing to rise, how can you ensure that you’re offering the best possible experience on every channel? In order to offer this level of service, you need to adopt an omnichannel customer experience mentality for your marketing and sales strategy.

Paid Content 66

Paid Content Ideal Customer Profiles Ad Building Marketing Automation Services 66

Buzz Marketing for Technology

JUNE 27, 2008

Social Search at LinkedIn Beats Google. Written by Bernard Lunn / May 21, 2008 11:15 AM. / 12 Comments. I just found a more useful way to search than Google. It only works for a defined use case, but, in a search market that is 85% going on 90% Google-dominated, this can still be significant. Business social network LinkedIn.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Convince & Convert

AUGUST 31, 2010

The increasing prevalence of social media is creating a lock step increase in uni-directional social media chest thumping. August 31st, 2010 |Written By: Jay Baer | View Comments Tweet Mitch Joel , whose blog and work I greatly admire, wrote a very interesting blog post recently that bemoaned the lack of conversation in social media.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

AUGUST 4, 2010

Do you know why you don’t get angry when customers call customer service and say all kinds of crazy, depressing stuff about your brand? A negative comment at least gives you the opportunity to find it, learn from it, and perhaps even turn disappointment into approval with fancy customer service dance moves.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

AUGUST 3, 2010

But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife. Do You “Like&# Me in Attack Mode? Facebook is waging a three-pronged war on websites.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife. Do You “Like&# Me in Attack Mode? Facebook is waging a three-pronged war on websites.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

SEPTEMBER 21, 2010

There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace. Location, Location, Location The biggest story of the event was the widespread usage of presence services foursquare and Gowalla.

Social Media 127

Social Media Media Paid Content Conference 127