The Effective Marketer

OCTOBER 14, 2009

By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections. This entry was posted on Wednesday, October 14th, 2009 at 7:00 pm and is filed under Online Marketing , productivity , Social Media.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

The Effective Marketer

JANUARY 17, 2009

The principle of communicating also applies to ensuring the marketing manager gives the necessary information to others in the company to get their jobs done. Sales, finance, operations, shipping, each department manager needs specific information that will help them do their jobs. Like Be the first to like this post.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

MARCH 7, 2009

The room was packet (the number I heard was 80 attendees) and a lot of information was flowing to and from the audience back to the presenters. I was prepared for a sales pitch but Albert delivered one of the best presentations of the day while at the same time informing us of all the great tools available for Marketers from Google.

Conference 100

Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

MAY 29, 2009

additional features, more convenience, better value, etc.) This entry was posted on Friday, May 29th, 2009 at 2:43 pm and is filed under Marketing Planning , Marketing Strategy , Pricing. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

JUNE 23, 2009

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. Rand’s presentation is engaging and full of great information.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

APRIL 29, 2009

Online lead generation events are more effective when there’s a formal procedure that is followed every time, preventing occasional glitches from happening. This entry was posted on Wednesday, April 29th, 2009 at 9:42 pm and is filed under Communication , productivity. You can follow any responses to this entry through the RSS 2.0

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Industrial Marketing Today

MAY 11, 2010

A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. I am wondering if it is a result of the age-old disagreement between sales and marketing on the definition of a qualified lead. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

The Effective Marketer

JULY 12, 2009

Did we generate quality leads? This is often the most important piece of information of the whole presentation. Some charts are clear and have all the information necessary, while others only glimpse into a certain question or answer. You may have to add supporting information either before or after the chart.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

JANUARY 25, 2009

There are meetings to prepare a statement or press release, meetings where team members report the status of their tasks, meetings to inform other executives, and so on. This entry was posted on Sunday, January 25th, 2009 at 10:02 pm and is filed under Communication , Marketing Management , Marketing Planning. United States License.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

JANUARY 13, 2009

Make sure to add this person as part of your plan and also to allocate the appropriate time it will take for this person to review and approve – or not – the deliverable) The names of people who will have to be informed by the decision (after you create a new piece of marketing collateral do you announce it to the sales team?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JUNE 13, 2009

Sure, leads and nurturing and all of that are all good but the reality is that unless a sale is made, all that money was spent without any return. We send it along to the sales reps so tat they can chase these “leads&# like eagles diving for their prey. You can follow any responses to this entry through the RSS 2.0

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

JUNE 21, 2009

SEO is such a complex subject that you can barely scratch the surface in one hour so knowing where to go for more information is invaluable. What I liked best was the tips on tools you can use and where to find additional resources. Otherwise, skip it and go straight for the Advanced SEO class (to be reviewed in my next post).

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C).

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

SEPTEMBER 13, 2010

Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. Scoring or qualifying your site visitors is largely dependent on their behavior. Scoring or qualifying your site visitors is largely dependent on their behavior.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. Don’t sell. Don’t interrupt.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. I searched Wikipedia for information but couldn’t find an exact definition. Creators, distributors, aggregators, and curators are all economically essential parts of the value chain. So curated content is not something new.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

The Effective Marketer

JULY 21, 2009

At the company I work for we recently had an informal discussion about Facebook and Twitter, with people raising questions such as “why don’t we have a Tweeter page” or “let’s create a Facebook account and start inviting customers”. You can follow any responses to this entry through the RSS 2.0 How will we measure success?

Social Media 100

Social Media Planning Work Management Social Marketing 100

Industrial Marketing Today

JULY 20, 2010

Kyung Hee Kim at the College of William & Mary discovered this in May, after analyzing almost 300,000 Torrance scores of children and adults. Kim found creativity scores had been steadily rising, just like IQ scores, until 1990. Since then, creativity scores have consistently inched downward. The four steps are: 1.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

The Effective Marketer

FEBRUARY 12, 2009

The easiest way to ensure you won’t forget to add the meeting to your calendar and at the same time get all the detailed information that came in the email right there when you need it is to transform the email itself in the outlook calendar item. You can follow any responses to this entry through the RSS 2.0 United States License.

Planning 100

Planning Product Effectiveness Tips 100

The Effective Marketer

MARCH 12, 2009

In your calendar, ensure you have some time blocked prior and after the meeting : This may vary depending on the type of meeting, but you may have to prepare or read the agenda or even collect information. This entry was posted on Thursday, March 12th, 2009 at 9:22 pm and is filed under Communication , Marketing Management , productivity.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Industrial Marketing Today

JULY 23, 2010

It takes extensive knowledge, expertise, experience and a lot of detailed work in order for your website to be ranked high for specific keywords and phrases in Google and other major search engines. According to Jill Whalen, CEO of High Rankings , “The solution is for all business owners to insist on SEO right from the start.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

AUGUST 20, 2010

Anything you can do to help them find the right information quicker will score big with engineers. If possible, add basic pricing information on your site to offer complete information without leaving your site. Design wins lead to production volume orders. Is Your Industrial Website Still Just a Business Card?

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JUNE 12, 2010

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

MAY 5, 2010

Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. Convert prospects into leads – a prospect that has made an inquiry or responded to an offer is now a lead.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

MAY 26, 2010

By the time buyers reach the Procurement stage, supplier Web sites and catalogs are the most important information sources. Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. There are plenty of charts and graphs too.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JUNE 19, 2010

And they use different sources to get their information. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Get the free “Step-by-Step Guide to Website (re)Design” now.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Online Marketing Institute

NOVEMBER 1, 2010

You are welcome to participate and critique, praise, extend, or correct the information and opinions found on this blog. The sister report , also published April 24, looks at which tactics B2B marketers use and how well it all works for building brand and generating leads. This blog draws on the heritage of my Forrester research.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Content Standard

JANUARY 25, 2018

In 2009, when I began my career managing social media marketing for clients, it was very simple. We encouraged clients to create a social business page, have their appropriate branding and logo correctly displayed, and push content from their RSS feed directly to these newly created social channels. Social Media Evolution.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Industrial Marketing Today

JANUARY 26, 2010

Provide this information in plain English with compelling reasons for people to do business with you. Developing your unique value proposition is also a good way to differentiate your company from the competition. Provide multiple ways to access relevant information with minimal clicks.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). It's been proven that archived webinars can generate more leads then the actual live event. I would recommend to post in on your website and even create an RSS feed.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Studies have shown that people retain information quicker and longer when you engage their visual senses.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

MAY 21, 2010

Capture visitor information – Implement a method to capture visitor information from your business blog. Install some kind of a sign-up form to capture basic contact information such as name, company name and email address. It has to be a value exchange for people to give up their contact information to you.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JUNE 3, 2010

Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business. Harness that power by gathering all the information and then editing the material into cohesive content. They can wax eloquently and endlessly about their solution.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

Once they find the correct part number, offer datasheets with performance characteristics, applications and tolerance information, include a way for the visitor to send a quick question to your engineering department and if applicable, add a “buy now” button to take advantage of online sales. Thanks for sharing!

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

MAY 31, 2010

Just building a business blog is not going to help you drive traffic or generate leads. Here’s my description tag from the same post (NOTE: it is not the default first paragraph): Don’t go crazy stuffing keywords in your page’s keywords tag because Google does not use the keywords Meta tag in page ranking.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

APRIL 30, 2010

Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. Additionally, when marketers create a nurturing program across the buying process, each new lead should start at the beginning of the program with touch 1.

Planning 60

Planning B2B Marketing Emarketing B2B 60