PWB Marketing Blog

Trending Sources

The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. But HubSpot plays in a different pond, where the frogs are more numerous and much livelier.

The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story

Hubspot

Over the last eight years, lots of things have changed in HubSpot''s marketing. By the time I joined HubSpot and started our email marketing program, we already had thousands of people we could email -- a lot more than you''d expect at any company, let alone a startup no one had heard of. In 2009, we started segmenting our database for the first time. Email Metrics.

Inbound Marketing University | inboundmarketing.com

delicious b2bmarketing

Subscribe by RSS InboundMarketing.com Home News Jobs Forums University Search this site: Home Inbound Marketing University Posted May 5th, 2009 by Rick Burnes Register for IMU | Class Schedule | Professors | Student Tools | IMU Badges | Partners | Student Bulletin Board >>Click here to attend this weeks classes! **By clicking the above link, you will have access to the upcoming and recorded webinars. June 15-19, 2009: Inbound Marketing University Classes June 22, 2009: Review Session and Certification Exam New feature! Program Schedule: ( Cant make one of the classes?

Inbound lead nurturing presentation

B2B Lead Generation Blog

Here's my presentation deck on inbound lead nurturing (CV201) via #IMU for those who missed it. #8 IMU: Inbound Lead Nurturing (CV201) View more OpenOffice presentations from Hubspot Marketing. I had a great time with being a professor at the inbound marketing university. You can check out all the other classes or register at: [link

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com. Other than ones run by Indium or HubSpot!) A: Being a Marcom geek, I love Dan Santows blog, Word Wise.

Hubspot - Smashmouth Preview

Smashmouth Marketing

Karen Rubin and Mike Volpe Hosting Hubspot TV's 1 Year Anniversary. Yesterday was the start of my evaluation of Hubspot. After a one hour detailed demo from Bonnie and Chris, and an interrogation by me, Linda and I got to join the Hubspot team and local twitterati for the 1 year anniversary of Hubspot TV. We loved every minute of it. As far as the review.

Outbound Marketing Hits Hubspot and Fast Company

Smashmouth Marketing

Hubspot: Outbound Marketing and Inbound Marketing Can Learn From Each Other Fast Company: Inbound Marketing and Outbound Marketing, by Tony Soprano Just gonna keep spreading the Outbound Marketing goodness! Tags: hubspot fast company inbound marketing b2b marketing outbound marketing b2b drivel demand gen

WTF, B2B? Lighten up already! 7 Examples of Humorous B2B

Savvy B2B Marketing

Marketing provider Hubspot produced this Alanis Morrisette-inspired music video to explain how inbound marketing brings leads to their clients. Life is not meant to be that hard, and neither is marketing. Every once in a while, a swift kick in the pants is just what the doctor ordered to remind us not to take ourselves quite so goddamn seriously. Some are old, some are new. Catchy.

Need Content? 20 Formats to Consider

Savvy B2B Marketing

If you want to see some examples, HubSpot has some "grader" tools that are fun way to drive people to their site. Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. eBooks I'm a big fan of eBooks.

Need Content? 20 Formats to Consider

Savvy B2B Marketing

If you want to see some examples, HubSpot has some "grader" tools that are fun way to drive people to their site. Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. eBooks I'm a big fan of eBooks.

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market.

The Fun Theory: How to Change Behavior

The Effective Marketer

This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Fun Theory: How to Change Behavior How do you change people’s behavior? Some food for thought. United States License.

Outbound Marketing Hits Hubspot and Fast Company

Smashmouth Marketing

Hubspot: Outbound Marketing and Inbound Marketing Can Learn From Each Other Fast Company: Inbound Marketing and Outbound Marketing, by Tony Soprano Just gonna keep spreading the Outbound Marketing goodness Smash mouth Marketing has two guest post blog articles this week, writing about Outbound Marketing, Inbound Marketing and Tony Soprano.

Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

This entry was posted on Monday, May 25th, 2009 at 7:43 pm and is filed under Communication , Webinars. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck. Practice. United States License.

Hubspot Product Review: Inbound Marketing Methodology, Not Just a Product

Smashmouth Marketing

Along the way we started drinking some Orange Kool-Aid in the form of Hubspot's inbound marketing educational materials. We weren't looking for a content management system at the time, but they had so many valuable pieces of content on their site that we soon became Hubspot junkies without even being a client. Hubspot is about education more than it is CMS. Don't start/stop.

Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Hubspot has accepted this challenge. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. But Hubspot also applies automation to improve results without making the user work harder. Free versions of these and other graders are available from Hubspot at Grader.com.

Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

by HubSpot Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the "all hat, no cattle" syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted. But what metrics are really most appropriate for social media measurement? What’s In Your Social Media Toolkit?

Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that " their company blogs were 'useful,' 'important,' or 'critical' to their business." tags: social media marketing social media tools LinkedIn Twitter Digital Labz Eric Brantner MediaPost Mark Walsh HubSpot Scout Labs Gavin O'Malley Nielsen BuzzMetrics TNS Cymfony uber.la

Inbound Marketing, The Über List for Outbound Marketers

Smashmouth Marketing

Even though I preach my own brand of outbound marketing Kool-Aid, for the past six months or so I've been drinking some of the inbound marketing variety (the orange kind from Hubspot ). Tags: hubspot onesource netprospex b2b marketing outbound marketing demand gen b2b sales lead gen inbound marketing inside sales jigsaw sales2.0 Outbound marketers live off of lists. Work through them.

Lead Generation Tip - Make Your Social Media Presence Known

Smashmouth Marketing

Comment on a few relevant articles Hubspot Dashboard - finds daily chores for me to do around blogging, keywords, search rankings, etc. Tags: hubspot blogs fast company socialmedia SMM marketing tips facebook b2b marketing twitter b2b drivel demand gen green branding SEO inbound marketing linkedin SEM Here's my Lead Generation Tip for today. I'm in good company! Leave a comment.

Inbound Marketing and Outbound Marketing, by Tony Soprano

Smashmouth Marketing

I'm not slamming inbound marketing whatsoever, in fact Green Leads is investing heavily in it for our own benefit as well as combining inbound services with traditional outbound services in order to maximize our efforts (see: Hubspot , LinkedIn , twitter , Facebook ). Tags: hubspot demand marketing appointments b2b sales2.0 Then there was the Google. Classic inbound marketing.

Inbound Marketing Automation

LeadSloth

Dharmesh Shah of Hubspot defines inbound marketing to include search, social media and blogs. Tags: Demand Generation Search Engine Optimization dharmesh shah hubspot inbound marketing maria pergolino marketing automation marketo seo Should Marketing Automation systems add Inbound Marketing tools as standard features? Or is it better to keep those tools separate?

How I Use Social Media in My Job: Part 3 - Social Networking Sites

PR Meets Marketing

HubSpot has done an excellent job at setting up their own group, moderating the group and finding synergy with their Facebook presence as well. .  . technorati tags: B2B Business-to-business BtoB Brand Community Facebook Gooruze HubSpot Jeremiah Owyang LinkedIn LinkedIn Answers Marketing MySpace PR Public Relations Social Media. Social Networking Sites. LinkedIn Specifics. Conclusion.

Best Business Blogging Tips of 2009, Part 2

Webbiquity

Discover the answers to these questions and others here in the final batch of the best articles and blog posts on business blogging from 2009. Simple Tips for Creating a Content Culture at Your Company by Hubspot’s Inbound Internet Marketing Blog. Another noteworthy post from HubSpot is 10 Ways Blogging Will Simplify Your Marketing Program , in which Rick Burnes outlines several beneficial results of blogging, from improved SEO and social media traffic to establishing thought leadership and brand building. Attract more blog traffic? Share this on del.icio.us.

MarketingSherpa Marketing Summit, Top 20 Posts from Day 1

Smashmouth Marketing

www.facebook.com/hubspot has 6,000+ fans & FB is a top 10 source of leads for HubSpot #sherpab2b09 InboundMarketer : Almost everyone at MarketingSherpa has a corporate Twitter account, though less than half of those people read Twitter daily #sherpab2b09 InboundMarketer : Less than half of those at MarketingSherpa have company Facebook pages, & less than 10 update those pages daily #sherpab2b09 And for the light hearted chuckle. what can I do here? why should I do it? 19%-44% CTR. sherpab2b09 mvolpe : I disagree!!! Back on in 15. sherpab2b09 [link].

Freelance Marketing Automation Consultant

LeadSloth

have hands-on experience with Marketo, Market2Lead, Pardot, Hubspot, Salesforce.com, DemandTools, various Email Service Providers, multiple CMSs (Wordpress, Drupal), and a range of other tools. Tags: Demand Generation DemandTools drupal hubspot market2lead marketo pardot salesforce.com twitter wordpress This week I’m finishing up my day job as Sr Marketing Manager at Backbase, and will be available full-time for Marketing Automation Consulting. If you have Marketing Automation challenges, I’d love to hear from you ( or toll-free 1-888-4A-SLOTH). See you then!

MarketingSherpa B2B Marketing Summit Boston

LeadSloth

Hubspot (booth 16). Hubspot (booth 16). Tags: Demand Generation b2b marketing content marketing engage b2b genius.com hubspot intouch lead generation lead management lead nurturing manticore technology marketbright marketingexperiments marketingsherpa marketo neolane pardot silverpop Monday and Tuesday I’m attending the Boston MarketingSherpa B2B Marketing Summit. About two weeks ago I attended the San Francisco event, which had a similar program and exhibitors. This ensures that you get lots of real-life advice. But, that can easily be addressed: Classify the Topics.

because you can't beat free marketing training

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot. Here I talk about the final 5 classes. Rand’s presentation is engaging and full of great information.

inbound marketing training for free

The Effective Marketer

Responses to Inbound Marketing Training for Free David Meerman Scott says: June 22, 2009 at 3:29 am Hey Daniel, @repcor at Hubspot did a great job organizing these. David Reply Because You Can’t Beat Free Marketing Training « The Effective Marketer says: June 23, 2009 at 9:19 pm [.] Do you have the people? and measure it religiously. Thanks for doing the reviews.

The 24 Best Visual Content Creation Tools

Webbiquity

Showcase reviews: B2B PR Sense Blog, BuzzBlogger, Entrepreneur, Express Writers, HubSpot (Content), Inc., Showcase reviews: HubSpot (Video), Marketing Insider Group (Content), Perception System, Quick Sprout, SteamFeed. 5) iCharts. ” —  HubSpot (Video). Showcase reviews: HubSpot (Video). ” —  HubSpot (Video). ” —  HubSpot (Video). Siasat.

Tools 96

MarketingSherpa Marketing Summit, Top 20 Posts from Day 2

Smashmouth Marketing

Tags: hubspot lead nurturing b2b events socialmedia facebook b2b marketing outbound marketing twitter b2b siriusdecisions demand gen b2b sales lead gen marketingsherpa inbound marketing

Inbound Marketing & Marketing Automation

LeadSloth

Hubspot - an early Inbound Marketing evangelist - is one of them, and so are Enquisite , Raven and SEOMoz (probably I’m forgetting at least a dozen vendors, so feel free to leave a comment). But there are also integrated tool suites, like Hubspot and Raven. It is Hubspot: they’re quietly adding Lead Management features to their Inbound Marketing suite. Tags: Demand Generation Social Media Monitoring enquisite hubspot inbound marketing lead management marketing automation ppc raven seo social media And that’s where Inbound Marketing comes in.

Top-10 Demand Generation Vendor Blogs

LeadSloth

Hubspot Internet Marketing Blog. Hubspot is probably both the most active and most popular blog of this list. Tags: Demand Generation activeconversion eloqua genius.com hubspot market2lead marketbright marketo pardot reachforce readycontacts silverpop In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list of vendor blogs. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly.

Why You Don't Date Inbound Marketers [Cartoon]

Smashmouth Marketing

In response to Hubspot's Cartoon post today: Jill is going back to the Outbound Marketers when it comes to dating. Who do you date? Inbound or Outbound

Some Weeks are Hard to Top!

Buzz Marketing for Technology

Monday , Oct 26th rolled around and I was privy to some huge news that was going to be announced – no it wasn’t just my son's 11th birthday – but BtoB Magazine (a Crain’s publication) voted me onto their list of Top 25 Marketers of the Year 2009 ! have been a long time fan of HubSpot TV and I have seen every episode. Little did she know in that moment I became a published author!

Social Media, Demand Generation, and the Evolution of Marketing

Digital Body Language

To help with that discussion, Mike Volpe ( @mvolpe ) from Hubspot, Craig Rosenberg ( @funnelholic ) from The Funnelholic, and I got together on a web cast to discuss the topic. The relationship between Social Media and Demand Generation is a hot topic these days. Most B2B marketers are thinking about how Social Media fits into their strategies, what works, and how to measure it.

Sales 2.0 Conference - Nigel Edelshain, the Man who first said, "Sales 2.0"

Smashmouth Marketing

The biggest change has come in 2009. I'm a huge fan of Hubspot, David Meerman Scott, and Chris Brogan. When I first met Nigel Edelshain at the Sales 2.0 Conference back in SFO a couple years ago, I was totally impressed with the fact that his company, Sales 2.0 LLC and Green Leads are competitors and yet we hit it off in just 5 minutes. No presumptions--just Sales 2.0 goodness.

Sales 2.0 Conference - Nigel Edelshain, the Man Who First Said "Sales 2.0"

Smashmouth Marketing

The biggest change has come in 2009. I’ve noticed a lot more conversation with actual sales organizations about the impact Sales 2.0 I'm a huge fan of Hubspot, David Meerman Scott and Chris Brogan. When I first met Nigel Edelshain at the Sales 2.0 Conference back in SFO a couple years ago, I was totally impressed with the fact that his company, Sales 2.0 No presumptions--just Sales 2.0

Inbound Interaction Management (IIM)

Buzz Marketing for Technology

And further - that marketing organizations are becoming increasingly focused on Inbound Marketing (credit HubSpot for creating this term) which are a source of much higher response rates. It’s no surprise that Direct Marketing response rates have dropped to a historic low with success rates in the low single digits. Inbound Interaction Management could mean many things.

Inbound Interaction Management (IIM)

Buzz Marketing for Technology

And further – that marketing organizations are becoming increasingly focused on Inbound Marketing (credit HubSpot for creating this term) which are a source of much higher response rates. It’s no surprise that Direct Marketing response rates have dropped to a historic low with success rates in the low single digits. Inbound Interaction Management could mean many things. Tweet This!