Convince & Convert

FEBRUARY 11, 2010

But, in short, here is where this notion that the App Store is going off the rails is pretty baseless: – 280 million apps were downloaded from the App Store in December alone, generating $250 million in revenue. (I In December, that meant $175 million in revenue to developers. All rights reserved.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

AUGUST 24, 2010

We believe – perhaps falsely – that with our combined readership we could generate a lot of votes regardless. We absolutely realize it could be interpreted as if we’re trying to “buy&# votes with Make-A-Wish Foundation as the conduit. But that’s not the intention at all. All rights reserved.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

SEPTEMBER 14, 2010

But unless it’s a very enlightened company, the “generation of product improvement ideas&# alone is not a very compelling “give me budget dollars to work on this program&# argument – at least not over the long term. There are various statistics on the failure rate of new product launches ranging from 50% to 75%.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

MAY 13, 2010

Every company is its own TV station, magazine, and newspaper. 18 social media quotes jay baer View more presentations from Jay Baer. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Is anyone out there? Does anyone care?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

AUGUST 19, 2010

How to use customer-generated content to increase sales. How to use customer-generated content to increase sales. How to use customer-generated content to increase sales. How to use customer-generated content to increase sales. How to use customer-generated content to increase sales.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. This focus on specificity rather than generality applies to business development, too. Don’t show up saying “we want to be your agency.&#

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

MAY 11, 2010

This approach will certainly generate sizzle but will it sell the steak? At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

APRIL 20, 2010

Even if we talk about exact keyword-phrase the reality is a little bit different then keyword tools statistics. Even if we talk about exact keyword-phrase the reality is a little bit different then keyword tools statistics. link] online guitar lessons It is hard to predict keyword phrases on which one should focus when creating a blog.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

JULY 6, 2010

However, statistics show that such use of social media is still not widely utilized by most companies. Silberberg RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility [link] danperez Laura, you've made several good points, especially with the Target & P&G examples.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. I suppose that people like big mouths have always had more influence, one way or another.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. The statistical similarity shocks me. In fact, social media can be MORE transformative for a B2B company than a B2C company.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

FEBRUARY 23, 2010

Customer Relationship Management Marketing can generate new opportunities, repeat business and most of all, additional revenue. Many companies fail to utilize their own client base for revenue generating opportunities. Companies know their bottom line is directly impacted by repeat business and without it, the business can struggle.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

APRIL 15, 2010

It generates Web traffic (via search and social media linkages) and helps remove purchase impediments every day of every month. If you purchase a magazine ad to promote your company, that ad might generate a lot of new customers. Smart content creation doesn’t have an expiration date. Yes, bills need to get paid.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

APRIL 6, 2010

You’ll be amazed at how many content-creation ideas this simple exercise can generate. What shows up in these search results? How much photo and video content appears? Content from your competitors? Understand Your Frequency Schema The key to a content ladder is organizing your rungs.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

SEPTEMBER 21, 2010

link] Weekly Links: August 23, 2009 | UpYourSocial [.] Elf Name Generator =-. Elf Name Generator =-. Elf Name Generator =-. You’re a non-profit hoping to take your social media engagement to the next level? Think out a policy and develop a strategy! [.] Develop a Social Media Strategy in 7 Steps [.]

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Webbiquity

JULY 26, 2010

Social Media Statistics for B2B Marketers , June 21, 2010. CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ). Vital statistics for every B2B marketer , March 16, 2010. Andrew Spoeth ( @andrewspoeth ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

SEPTEMBER 21, 2010

Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# January 27, 2009 Posted by John Furrier in Technology. Adverthinker » links for 2009-05-01 [.] What other social media fallacies do you have?

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

JULY 14, 2010

On the other hand the future is one where social media has transformed the organization as it embraces user generated content as a tool to understand the voice of the customer and become more customer-centric. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Webbiquity

JANUARY 10, 2010

Generate word-of-word referrals? TAF offers free and fee-based tools to help companies capitalize on word-of-mouth (or word-of-web) marketing. TubeMogul tracks viewing statistics far beyond “views,&# including per-second audience dropoff, audience geography and more. Tell A Friend.

Tools 100

Tools Enterprise Management Marketing Management Best Practices 100

Convince & Convert

SEPTEMBER 21, 2010

19 and #21 appeared on Social Media Examiner approximately 4 weeks before they ran here, and each generated 1,000 + page views on SME before they generated a single page view here. This is obviously invalid research statistically, but anecdotally it makes you wonder. Extra resources are important. Longer headlines, eh?

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

AUGUST 18, 2010

I can understand the general population tends to lag behind early adopters, but it's sad that PR and sometimes advertising firms aren't clued into the right questions. I realize number of friends/followers/likes isn't an important statistic, but if you don't have a few, it's hard to get the stats that do matter.

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

JUNE 11, 2010

People think the sense of entitlement in the younger generation is a problem. (I I think that this country and the world is full of as Tony Robbins says–Urgency Junkies. And now with the transparency of the web it's become overwhelming as everyone tries to keep up and one up. But I believe the real epidemic is Instant Gratification.

Webinar Metrics 124

Webinar Metrics Paid Search Agency Social Media PR 124

Convince & Convert

AUGUST 26, 2010

There’s a bonus feature that automatically selects winners of online contests, via random number generator. disclosure: RowFeeder gave me a free account to play with for a few weeks) The RowFeeder reports are extremely easy to generate. The standard charts and graphs are entirely useful.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Convince & Convert

JULY 22, 2010

Does More Than Test the Social Waters: Like all long term relationships, building real connections with customers requires a certain level of commitment, and each of the three businesses above are clearly willing make the investment. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Convince & Convert

FEBRUARY 25, 2010

Without that passion internally, there's no chance of generating the spark between brand and audience. [link] (via @jaybaer) susanbaier … which brings up a nice point about ensuring that your employees are fanatically enthused about what your company does. link] Promotional Products Great post Susan! All rights reserved.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JUNE 3, 2010

It seemed that creating and editing these beastly things would always be a complex and expensive task until the arrival of the first online form generators, of which Wufoo was one. Which leaves us with a huge question: who owns the data generated by visitors to these “sites&# ? Ok, I’ll knock it off. Why is Wufoo special?

Social Media 110

Social Media Media Webinar Metrics Marketing & Strategy 110

Convince & Convert

JUNE 15, 2010

If you have a contact us form, an online lead generation form, an email newsletter sign-up, or a shopping cart, why are you still only asking for name, address, and email address? Ask Perhaps the most obvious way of finding out where your customers are hanging out in social media is unfortunately the least utilized. All rights reserved.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Convince & Convert

APRIL 8, 2010

Setting up multiple iPods on an iMac or PC was never easy either until later generations. USB and external memory slots = giving up a little control. randygiusto yeah, interesting non-multi-user experience. I hadn't thought of that. link] Dan Birlew Thanks dude.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Convince & Convert

JULY 13, 2010

(And, they WILL walk out the door, since most agencies realize they at least need “skin in the game” and are actively recruiting) Damages Other Employees: You have an obligation to help the next generation become the very best professionals they can be. Don’t cheat them of that opportunity. (Oh, All rights reserved.

Social Media 138

Social Media Media PR Webinar Metrics 138

Webbiquity

SEPTEMBER 12, 2011

26 Ways to Use Social Media for Lead Generation by Social Media Examiner. ** 5 STARS. Debbie Hemley compiles another brilliant A to Z post, this one focused on using social media for lead generation. Social Media Research, Facts and Statistics. Social media: Adding video to your digital marketing plan by SignOn San Diego.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Convince & Convert

JUNE 8, 2010

I suppose if we said generate leads by listening it may have an impact instead of listening to conversations to find new opportunities. I suppose if we said generate leads by listening it may have an impact instead of listening to conversations to find new opportunities. SuzanneVara [link] Suzanne Vara Listen.

Social Media 128

Social Media Paid Content Media Paid Search Agency 128

Webbiquity

MARCH 31, 2010

Searchers Using Longer Queries in 2009 by Small Business Search Marketing. Single-word search queries declined from 24.5% in 2009, while 4-word searches increased from 13.3% Which segments generate the most social media buzz? 20+ more mind-blowing social media statistics by Econsultancy. in 2009 to 11.3%

Paid Content 100

Paid Content Social Media Research Social Marketing 100

Convince & Convert

APRIL 22, 2010

You’ll perhaps remember that “social media&# was originally coined to reference user-generated content. The trouble is that the activities that generate that kinship don't scale well. The trouble is that the activities that generate that kinship don't scale well. Driving purchase intent through kinship.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Convince & Convert

MARCH 2, 2010

Today, however, creating truly meaningful success metrics often requires a custom statistical hodge-podge that tries to tie together data points from across the social spectrum. It will also enable companies to move faster, and with more messaging consistency in the event of a social media-fueled crisis.

Business 116

Business Paid Search Agency Social Media Analysis 116

Convince & Convert

SEPTEMBER 20, 2010

The premise is that it takes a “wizened older generation” with a broad scale of knowledge and experience to form good judgment. Judgment and Wisdom Are Not the Same A column by The Wall Street Journal’s Peggy Noonan entitled Youth Has Outlived Its Usefulness, focused on good judgment. I disagree. All rights reserved.

Social Media 115

Social Media Paid Search Agency Media Advertising Agencies 115

Convince & Convert

APRIL 7, 2010

Just in time marketing, combined with social listening, equals brand kinship and word-of-mouth that you cannot purchase with a commercial. If connecting with customers via mobile (Foursquare or otherwise) generates word of mouth that brings customers through the door, businesses will use it. link] jaybaer Perfect!

Analysis 150

Analysis Social Media Work Management Mobile Marketing 150