Convince & Convert

AUGUST 24, 2010

We believe – perhaps falsely – that with our combined readership we could generate a lot of votes regardless. We absolutely realize it could be interpreted as if we’re trying to “buy&# votes with Make-A-Wish Foundation as the conduit. But that’s not the intention at all. All rights reserved.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

MAY 13, 2010

Every company is its own TV station, magazine, and newspaper. 18 social media quotes jay baer View more presentations from Jay Baer. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. All rights reserved.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

SEPTEMBER 14, 2010

But unless it’s a very enlightened company, the “generation of product improvement ideas&# alone is not a very compelling “give me budget dollars to work on this program&# argument – at least not over the long term. And of course product improvement ideas are important. All rights reserved.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. This focus on specificity rather than generality applies to business development, too. Don’t show up saying “we want to be your agency.&#

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

AUGUST 19, 2010

How to use customer-generated content to increase sales. How to use customer-generated content to increase sales. How to use customer-generated content to increase sales. How to use customer-generated content to increase sales. How to use customer-generated content to increase sales.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

MARCH 25, 2010

For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MAY 11, 2010

This approach will certainly generate sizzle but will it sell the steak? At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. At the same time, word of mouth marketing IS important, and effective.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. However, I am still seeing only anecdotal evidence that social media is good for B2B lead generation. Kipp Bodnar´s last blog.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

APRIL 20, 2010

link] email writing My readers used 411 different search terms to generate over 510 visits (i'm rather small)… [link] jakejordan Do you search with 3+ words in Google? The best thing to do is find the phrase , start the blog , then wait and optimize for the real search keywords… At least that is my opinion.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

JULY 6, 2010

From raising awareness, to connecting with consumers in the way they want to engage and fostering positive action, leveraging CSR in the social media world can strengthen consumer trust and loyalty, encourage followers (and their friends) to take action and participate, and put a halo over the brand that dives in. All rights reserved.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

FEBRUARY 23, 2010

Customer Relationship Management Marketing can generate new opportunities, repeat business and most of all, additional revenue. Many companies fail to utilize their own client base for revenue generating opportunities. Companies know their bottom line is directly impacted by repeat business and without it, the business can struggle.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

SEPTEMBER 21, 2010

Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# Especially social media, but even SEO, PPC, email, etc. Especially social media, but even SEO, PPC, email, etc. Thanks so much for mentioning it.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

APRIL 15, 2010

It generates Web traffic (via search and social media linkages) and helps remove purchase impediments every day of every month. If you purchase a magazine ad to promote your company, that ad might generate a lot of new customers. Smart content creation doesn’t have an expiration date. Yes, bills need to get paid.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

APRIL 6, 2010

You’ll be amazed at how many content-creation ideas this simple exercise can generate. What shows up in these search results? How much photo and video content appears? Content from your competitors? Understand Your Frequency Schema The key to a content ladder is organizing your rungs. All rights reserved.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Single Grain

AUGUST 29, 2019

Beginner’s Guide to Amazon PPC Ad Campaigns. The best marketing strategy in this world is word-of-mouth marketing. How does Amazon generate word-of-mouth referrals from their customers? If you're not doing something that people will remark on, then it's going to be hard to generate word of mouth.

SMB 83

SMB Paid Content Marketing Strategy Marketing & Strategy 83

markempa

MARCH 2, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! as a joint team.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Convince & Convert

SEPTEMBER 21, 2010

link] Weekly Links: August 23, 2009 | UpYourSocial [.] Elf Name Generator =-. Elf Name Generator =-. Elf Name Generator =-. You’re a non-profit hoping to take your social media engagement to the next level? Think out a policy and develop a strategy! [.] Develop a Social Media Strategy in 7 Steps [.]

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Webbiquity

JULY 26, 2010

CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). The hard questions about social media for B2B solutions providers , June 11, 2009. Blog as hub, site as spoke , June 23, 2009. B2B Sales Lead Generation using SMM , Monday, July 19, 2010. SEM & SEO & PPC & CTR. July 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

JULY 14, 2010

On the other hand the future is one where social media has transformed the organization as it embraces user generated content as a tool to understand the voice of the customer and become more customer-centric. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

SEPTEMBER 21, 2010

19 and #21 appeared on Social Media Examiner approximately 4 weeks before they ran here, and each generated 1,000 + page views on SME before they generated a single page view here. On a related point, overlap in social media isn’t as large as we (or at least me) thinks it is. #19 Extra resources are important.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

AUGUST 18, 2010

I use social media heavily not necessarily for lead generation per se for my own branding agency, but to present myself as a thought leader – a softer sell, if you will. But at the end of the day, it’s a time and cost expense that is meant to generate business. Sales, clients, eyeballs – whatever you are after.

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

JUNE 11, 2010

People think the sense of entitlement in the younger generation is a problem. (I I think that this country and the world is full of as Tony Robbins says–Urgency Junkies. And now with the transparency of the web it's become overwhelming as everyone tries to keep up and one up. But I believe the real epidemic is Instant Gratification.

Webinar Metrics 126

Webinar Metrics Paid Search Agency Social Media PR 126

Convince & Convert

JULY 22, 2010

Does More Than Test the Social Waters: Like all long term relationships, building real connections with customers requires a certain level of commitment, and each of the three businesses above are clearly willing make the investment. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Convince & Convert

AUGUST 26, 2010

There’s a bonus feature that automatically selects winners of online contests, via random number generator. disclosure: RowFeeder gave me a free account to play with for a few weeks) The RowFeeder reports are extremely easy to generate. The standard charts and graphs are entirely useful. All rights reserved.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

FEBRUARY 25, 2010

Without that passion internally, there's no chance of generating the spark between brand and audience. [link] (via @jaybaer) susanbaier … which brings up a nice point about ensuring that your employees are fanatically enthused about what your company does. link] Promotional Products Great post Susan! All rights reserved.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JUNE 3, 2010

It seemed that creating and editing these beastly things would always be a complex and expensive task until the arrival of the first online form generators, of which Wufoo was one. Which leaves us with a huge question: who owns the data generated by visitors to these “sites&# ? Ok, I’ll knock it off. Why is Wufoo special?

Social Media 111

Social Media Media Webinar Metrics Marketing & Strategy 111

Convince & Convert

JUNE 15, 2010

If you have a contact us form, an online lead generation form, an email newsletter sign-up, or a shopping cart, why are you still only asking for name, address, and email address? Ask Perhaps the most obvious way of finding out where your customers are hanging out in social media is unfortunately the least utilized. All rights reserved.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

APRIL 8, 2010

Setting up multiple iPods on an iMac or PC was never easy either until later generations. USB and external memory slots = giving up a little control. randygiusto yeah, interesting non-multi-user experience. I hadn't thought of that. link] Dan Birlew Thanks dude. All rights reserved.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Convince & Convert

JULY 13, 2010

(And, they WILL walk out the door, since most agencies realize they at least need “skin in the game” and are actively recruiting) Damages Other Employees: You have an obligation to help the next generation become the very best professionals they can be. Don’t cheat them of that opportunity. (Oh, All rights reserved.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

JUNE 8, 2010

I suppose if we said generate leads by listening it may have an impact instead of listening to conversations to find new opportunities. I suppose if we said generate leads by listening it may have an impact instead of listening to conversations to find new opportunities. SuzanneVara [link] Suzanne Vara Listen. All rights reserved.

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Convince & Convert

APRIL 22, 2010

You’ll perhaps remember that “social media&# was originally coined to reference user-generated content. The trouble is that the activities that generate that kinship don't scale well. The trouble is that the activities that generate that kinship don't scale well. Driving purchase intent through kinship.

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

Convince & Convert

SEPTEMBER 20, 2010

The premise is that it takes a “wizened older generation” with a broad scale of knowledge and experience to form good judgment. Judgment and Wisdom Are Not the Same A column by The Wall Street Journal’s Peggy Noonan entitled Youth Has Outlived Its Usefulness, focused on good judgment. I disagree. All rights reserved.

Social Media 116

Social Media Paid Search Agency Media Advertising Agencies 116

Convince & Convert

MARCH 2, 2010

At Genius.com, we understood relatively early (we announced our gURLs to track traditional and Social Media in July 2009) that while most B2B marketers are engaging in Social Media, very few are actually measuring it. The area of “metrics integration&# is especially interesting. All rights reserved.

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

APRIL 7, 2010

Just in time marketing, combined with social listening, equals brand kinship and word-of-mouth that you cannot purchase with a commercial. If connecting with customers via mobile (Foursquare or otherwise) generates word of mouth that brings customers through the door, businesses will use it. link] jaybaer Perfect!

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

JUNE 23, 2010

What is the next generation of crowdsourcing? The 3 C’s of Next Generation Crowdsourcing: Co-Creation, Constant, and Control Co-Creation There are people out there that love your product. Next-generation crowdsourcing always recognizes effort via reward, social status, and incentives that are meaningful to the user.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122