Adobe Experience Cloud Blog

JUNE 9, 2010

Back in January 2009, Marketo came out with a webinar entitled, The Secret Sauce to Demand Generation: How Marketo Nurtures, Scores and Accelerates Leads through the Revenue Cycle. Originally created to illustrate how Marketo achieved booming marketing results, this webinar soon became Marketo’s most popular resource.

Demand Generation 48

Demand Generation Demand Generation Lead Nurturing 48

Industrial Marketing Today

JULY 29, 2010

As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel. That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Here are my recommendations: Reuse your webinars. If you have run a live webinar, post the archived version on your website behind a form. Recycle your "inactive leads".

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Valasys

DECEMBER 18, 2019

Valasys Media : Valasys Media a globally acclaimed company that assists B2B clients with an array of tailored services such as lead generation , account-based marketing , lead nurturing , event promotion services , list building services & content syndication services to help marketers optimize their core bottom-line endeavors.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Industrial Marketing Today

JUNE 12, 2010

Because pricing information is now sought much higher up in the sales funnel than most marketers suspect. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Ambal's Amusings

APRIL 29, 2010

Lead generation requires that a prospect become motivated enough to fill out a form and give you at least some information about themselves. In my opinion, all content should accomplish either lead generation or play a role in creating momentum toward purchase. Enter into your information product funnel.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

MLT Creative

JANUARY 17, 2011

” We even created a video that creatively and lyrically symbolizes our journey: Our website and our marketing activities have been a living, breathing clinic for the results we expect for our clients, and we’re proud to compare our 2010 efforts to those from 2009 (when we had yet to fully embrace inbound marketing).

Top of Funnel 40

Top of Funnel Inbound Marketing Funnel Advertising Advertising Agencies 40

Hubspot

APRIL 22, 2010

If you look at our experience here at HubSpot, one answer is clear: leads. The graph above represents leads generated on HubSpot.com from visitors who were originally referred to HubSpot via a social media platform like Twitter or Facebook between April 2008 and March 2010. How do we generate those leads?

Social Media 28

Social Media Top of Funnel Media Leads 28

The Effective Marketer

OCTOBER 13, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Flip the Funnel Book Review At the San Francisco Marketing Book Club meeting last week we discussed “ Flip the Funnel: How to use existing customers to gain new ones “, by Joseph Jaffe. Buy the book.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. However, I am still seeing only anecdotal evidence that social media is good for B2B lead generation. I’m talking about qualified, sales-ready leads.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . Much of B2B demand generation is all about content. The challenge is for marketers to be able to say no.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Online Marketing Institute

NOVEMBER 8, 2010

. % conversion opportunities/leads – This can also be an indicator of how well your marketing materials and tactics are attracting the right types of prospects into your sales funnel. Do your stages correspond directly to your funnel? It can also indicate the effectiveness of your salesforce. aprildunford Reply 13.

Startups 40

Startups B2B Marketing B2B Planning 40

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. Directly tying ROI to specific content, particularly for top of the funnel content. Content is often a long game.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Is social media creating a generation of cowards? 3 Cool Lead Conversion Testing Tools , October 19, 2010 Stop Guessing.Start Testing. It scored 8.6. Dumb it Down.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Hubspot

JANUARY 9, 2013

CTAs are the gateways to lead generation, and relevant ones should hang out everywhere from on your homepage, to within your email, and on every individual web page and blog post you publish (with the exception of your landing pages). Just make it easy, folks. 8) Forgetting to Include Calls-to-Action (CTAs) in Blog Posts.

Work Management 28

Work Management Marketing Management Landing Pages Top of Funnel 28

B2B Marketing Zone Posts

AUGUST 3, 2010

Blog to Generate Leads - Lead Views , July 16, 2010 The importance of Corporate blogging is known to all, but few companies are able to use this medium as a lead generation tool. Yes, corporate blogs are an excellent resource for Lead generation. Use Webinars for Content Acquisition , July 6, 2010.

Ning 40

Ning Paid Content Facebook Sales Management 40

Hubspot

DECEMBER 16, 2014

The early success of HubSpot''s lead generation playbook can be attributed to this single asset and opt-in strategy. Phase 1 (2007-2009): Starting With a Simple Lead Gen Playbook. Phase 1 (2007-2009): Starting With a Simple Lead Gen Playbook. Webinar Metrics. Note: the numbers are not real.).

Top of Funnel 28

Top of Funnel Hubspot Webinar Metrics Email Marketing 28