Buzz Marketing for Technology

JUNE 27, 2008

Events & Conferences. > Information Outlook Online. > > Information Outlook Online. > > Information Literacy in the Workplace. Information Literacy in the Workplace. Information Literacy in the Workplace. Information Literacy in the Workplace. Information Outlook, Vol.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Budget Programs 100

The Effective Marketer

JUNE 21, 2009

SEO is such a complex subject that you can barely scratch the surface in one hour so knowing where to go for more information is invaluable. Commitment : you will have to commit to spending time developing your social media strategy; it doesn’t work overnight and require backing from your company willing to let you spend time doing it.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JULY 21, 2009

At the company I work for we recently had an informal discussion about Facebook and Twitter, with people raising questions such as “why don’t we have a Tweeter page” or “let’s create a Facebook account and start inviting customers”. Reply Jean-Paul says: July 22, 2009 at 8:58 am Hello, Thanks a lot for track backing our link.

Social Media 100

Social Media Planning Work Management Social Marketing 100

markempa

JULY 9, 2007

Often when prospects have an identified need, they can spend months researching and seeking information on solutions that may satisfy that need. They are seeking education and information but would rather not talk to a sales person yet. They are seeking education and information but would rather not talk to a sales person yet.

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120

Anything Goes Marketing

SEPTEMBER 13, 2009

You may be saying – wait a minute, ski jumping is an Olympic event so what’s the problem? The “problem” is that these athletes are women and the IOC has not sanctioned women’s ski jumping as an official event making it the only Winter Olympics activity that does not allow women to compete in. Tweet This!

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Vidyard

OCTOBER 27, 2019

They can influence who we trust, play on our nostalgia, and help us make sense of complex information. While the content is broadly entertaining, their target audience of event managers recognize the specialized terms and scenarios presented, and thereby quickly understand exactly how Cvent can help them with specific day-to-day activities.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Content Standard

JANUARY 25, 2018

” Users could connect with other users, join chat groups, organize events, and post photos. In 2009, when I began my career managing social media marketing for clients, it was very simple. When Facebook was introduced back in 2004, it was a college “social network.” Social Media Evolution.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Outgrow

MAY 23, 2022

Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co. He has founded three companies, including the Content Marketing Institute (CMI), launched dozens of events, including Content Marketing World. Joe Pulizzi: Well, first of all, I come from the events industry. And there was no physical event that we could find.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Industrial Marketing Today

SEPTEMBER 13, 2010

Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. You should spend considerable amount of time in planning your strategy for effective lead scoring. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. 3) B2B marketers clung to unimaginative spending habits. So what does all of this mean?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Online Marketing Institute

NOVEMBER 1, 2010

You are welcome to participate and critique, praise, extend, or correct the information and opinions found on this blog. 3) Telesales and executive events create demand but email and search produce better results over time. This blog draws on the heritage of my Forrester research. What’s making a comeback?

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

ViewPoint

SEPTEMBER 27, 2012

Dave talks about the cost savings and efficiencies to be gained from marketing’s more active role: “It’s crazy for a sales rep to spend time nurturing and keeping in touch with 25, 50, 75, or 100 people when marketing can do that much more efficiently. That’s probably not always the most efficient way to go about doing things.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

The ROI Guy

APRIL 7, 2011

The latest marketing spending survey results are out and the budget news is finally good for technology marketers. During the downturn, marketing budgets were reduced more than the growth in the global IT marketplace, and during the recovery in 2010, marketing spending lagged the “snap back” recovery in IT spending.

Marketing Budget 40

Marketing Budget Budget Programs Allocation Paid Search Agency 40

Content Standard

DECEMBER 12, 2018

Backlash on social media in China saw the luxury fashion brand cancel a planned event as users—including celebrities and influencers—took to social media to criticize their ad campaign featuring a Chinese model struggling to eat Italian food with chopsticks. WeChat is the center point for information in China. Recommended for you.

Social Media 94

Social Media Social Marketing Media Peer-to-peer 94

markempa

JANUARY 19, 2006

« This Years Hot New Lead Generation Strategy is Thinking | Main | Marketing Spend Shifting to Below-the-line » Improve your online sales lead tracking I liked the lead tracking tips provided in Michael Ortners article, " Eight Ways to Improve your Online Lead Tracking ," on MarketingProfs.com. Use tagged URLs.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

Vidyard

OCTOBER 27, 2019

They can influence who we trust, play on our nostalgia, and help us make sense of complex information. While the content is broadly entertaining, their target audience of event managers recognize the specialized terms and scenarios presented, and thereby quickly understand exactly how Cvent can help them with specific day-to-day activities.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Anything Goes Marketing

APRIL 5, 2009

One of the themes for marketers in 2009 is “doing more with less”. While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. Event/webinar campaigns.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Webbiquity

JANUARY 2, 2013

84% of marketers say they use social media to “reach customers at multiple touchpoints,” while 62% want to reach customers where they spend time and 56% say that “customers expect them to be on social media.” Social media now accounts for 18% of all time spent online, and the average American spends 6.9

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Litmus

MARCH 31, 2020

Lauren Kremer , Events Manager. Email found me as a result of organizing and planning events! As an Audience Manager back in 2009, email was another channel that fell under my to-dos, and I have been a firm believer ever since. Read on to relate to some amazing women and feel inspired to be a part of this wonderful email world.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Budget Programs 83

Convince & Convert

JULY 5, 2010

I’m on vacation in the great white north for a couple weeks, trying to spend a little time with the family and get The Now Revolution (my new book with Amber Naslund ) finished up.

Paid Search Agency 117

Paid Search Agency PR Advertising Agencies Word of Mouth 117

The ROI Guy

NOVEMBER 4, 2010

When we look at marketing budgets however, we find that marketing spending is not aligned in most cases with this financial decision making criteria. Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives. Content is King?

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Convince & Convert

AUGUST 2, 2010

More from Convince and Convert You Are Pissed Off at the Wrong Guy Taking Consumer Reviews Viral with Facebook Are you spending enough on digital marketing? link] Spark Great information from @jaybaer: Everything you ever wanted to know about Facebook. I hope to see you logged in at Facebook Success Summit!

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Adobe Experience Cloud Blog

JANUARY 19, 2009

First, B2B marketing encompasses so many disciplines and channels: email, search, events, direct mail, telemarketing, online and offline advertising, and so on. You want to be a trusted source of valuable information that helps prospects succeed, not someone who only contacts them when you have something to sell.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Thought Leadership Demand 48

Convince & Convert

SEPTEMBER 21, 2010

Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. I need validation for spending time on Twitter! link] Park Howell Sorry I missed you at today’s event. Thanks for providing information that is not just general chat on the subject.-=

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Convince & Convert

FEBRUARY 10, 2010

We've also found that event planners use Flowtown to can get a quick and accurate snapshot re: demographics for their sponsors. Other gr8 uses [link] [link] Richard A Beane III Review of the site Flowtown that can give you information about how your customers use social media. link] ethan Hi Jay, Thank you for the review.

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Convince & Convert

FEBRUARY 15, 2010

Will you spend some time thinking about how to integrate your social messaging, not building a throne for it? Won’t we soon see forms that ask us to choose one or all of these contact methods: Email newsletter Blog (via RSS or email) Twitter Facebook Remember, social media is an ingredient, not an entree.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Hubspot

MAY 13, 2015

The reality, though, is that even financial companies' customers are spending a lot of their time online -- and these customers expect to be able to reach brands through social media. According to a digital survey of investors , people still look to companies for information to inform their investment decisions.

Social Media 28

Social Media Social Marketing Terms and Conditions Media 28

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Online Marketing Institute

DECEMBER 23, 2010

This can provide both the sales person and the marketing team with information that can improve communications with prospects and customers. Outsourced Marketing – Hubs exist only if they attract website traffic, and they spend time and resources on their SEO, PPC, and Social Media efforts.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Online Marketing Institute

NOVEMBER 8, 2010

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Learn more. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

B2B Marketing Directions

AUGUST 27, 2023

A single data point can provide useful information, but the real power of analytics is its ability to identify and quantify relationships between two or more "variables" in your marketing data. In marketing, however, it's easy to encounter events that are strongly correlated and have a plausible cause-and-effect relationship.

Correlation 52

Correlation Terms and Conditions Act-On Ideal Customer Profiles 52

Buzz Marketing for Technology

JUNE 27, 2008

Offering regional and national programs, CIO (and CSO) events bring together some of the most respected names and thought leaders in information technology and security. Otherwise, youll spend unlimited time and money creating something that gets used about as much as the online help function in Microsoft Word. src = [link]. }.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? We can now associate a tremendous amount of data to individuals.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Online Marketing Institute

DECEMBER 23, 2010

In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 SMX events deliver the most comprehensive educational and networking experiences - whether youre just starting in search marketing or youre a seasoned expert.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Convince & Convert

JUNE 3, 2010

.&# Here’s the closest they get: “…a tragedy that never should have happened&# “deeply disappointed&# (about the failure of the top kill, not the spill itself) “…our responsibility to keep you informed. Feels almost icky that they are spending big media dollars right now. link] jaybaer Yeah.

Social Media 158

Social Media Media PR Webinar Metrics 158

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. I, for one, will be encouraging my clients to spend time at JaneNation. Companies didn’t seem to understand where she was, who she was, or what she wanted.

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127