The Point
JUNE 16, 2009
According to a recent industry survey by Demand Gen Report , fewer than 10 percent of marketing executives who responded have automated lead nurturing strategies and processes in place. Furthermore, only 15% of those same respondents planned to deploy or expand their lead management initiatives in 2009.
ANNUITAS
FEBRUARY 7, 2023
Given unclear demand patterns – and unending debate over the condition of the economy – it is a good time to take a step back and reflect on how your go-to-market might be categorized in 2023. For so long “demand marketing” lived in a silo, and at best was aligned with sales teams solely concerned with the initial capture of a customer.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Customer Experience Matrix
JULY 8, 2009
Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors. How about it guys?
Customer Experience Matrix
APRIL 28, 2009
I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. In any case, the ten deployments in the first four months of 2009 (or 12 if you count the two future dates) and 12 in 2008 highlights the newness and fast growth of the demand generation industry. Fair enough. the system itself 0.67
ViewPoint
OCTOBER 11, 2012
Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. The Core Issue: It’s Not Alignment – It’s Driving the Demand Process. 2012 Trending: Marketing Is Ahead of Sales in Understanding Buyer 2.0.
Customer Experience Matrix
FEBRUARY 4, 2009
But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. I did publish a real review in July 2009.] Just kidding.or
LeadSloth
MARCH 15, 2009
It is focused on advanced email strategies, which is an important part of the demand generation process. The focus is on list- and trigger-based emails and on landing pages, rather than on the full Lead Management Automation functionality. Most of the case studies seem to be B2C rather than B2B.
Expert insights. Personalized for you.
100 
Let's personalize your content