Customer Experience Matrix

MARCH 16, 2012

Here’s a piece from 2009.) Sharma’s reaches a similar conclusion although he puts it in a larger context of social media (people expect to interact with a company Web site like they interact on social media), cloud, and mobile computing (marketers need content that can be presented on all types of devices). (Not

Salesforce.com 120

Salesforce.com Enterprise Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

DECEMBER 13, 2012

In other words, SiteCore has been steadily executing on the strategy they described in 2009. If there has been a change, it’s recognition that the company can’t build everything itself: hence the partnerships and app center, which use other developers’ products to extend SiteCore to other channels.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 2, 2010

You have to admire a company that defines a clear strategy and methodically executes it. The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. But I wouldn’t be surprised if they changed their minds.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Customer Experience Matrix

JANUARY 7, 2010

2009 was a year of tremendous growth for demand generation systems (a.k.a. We can also be confident that the feature trends I described in my review of 2009 will continue: better support for social media, greater access for sales departments, and more flexible reporting. business-to-business marketing automation. What will 2010 bring?

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

MAY 31, 2013

One of its offerings, originally launched in 2009, is its real-time interaction manager, Neolane Interaction. This isn’t necessarily cost-prohibitive: the company says its average deal for the base system plus Interaction is around $350,000. Actual fees depend on the number of interactions processed.

Enterprise Management 120

Enterprise Management Interactive Marketing Marketing Management Campaigns 120

Customer Experience Matrix

APRIL 12, 2009

Response is very fast: according to the company, one client with several billion rows of point-of-sale data runs a nightly update and then executes a summary report in under one minute. Still, PivotLink recognizes the benefits of shared-nothing systems and plans to move to that architecture by the end of 2009.

Demand 120

Demand Business Webinar Metrics Aggregators 120

Customer Experience Matrix

JANUARY 15, 2010

In my last post , I proposed the (somewhat tongue-in-cheek) term of “content grazing” to describe automatically extracting small bits of information from company documents and feeding them to prospects and customers. The good folks at Autonomy apparently had similar thoughts.

Multivariate analysis 120

Multivariate analysis Enterprise Management Automation Work Management 120

Customer Experience Matrix

MARCH 10, 2009

I spent yesterday at an analyst conference for SAS , being briefed on the company’s plans for 2009. credit and other financial risk analysis are a very strong business for the company right now. This isn’t news, but I hadn’t quite realized how fully the company had committed to this approach.

Conference 120

Conference Work Management Analysis Sample 120

Customer Experience Matrix

APRIL 20, 2010

The most valuable types of information were targeted contact lists and new CRM contacts; the most useful external data was email address, direct phone numbers and segmented; and the most useful company information was the basics of location and size. These draw a picture of salespeople saying, “Hand me the leads and let me do the rest.”

Lead Scoring 120

Lead Scoring Lead Ranking Customer Surveys Sales Qualified Leads 120

Customer Experience Matrix

MARCH 8, 2011

It followed $33 million in earlier funding since the company was founded in 2006. It’s selling to small and mid-size companies and business-to-business marketers, who are just dipping their toes into marketing automation. But HubSpot plays in a different pond, where the frogs are more numerous and much livelier.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 4, 2010

When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems. Smaller companies will probably have to choose one or the other. They can also load data to the system API.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

JULY 8, 2009

The only important exception is LoopFuse , which I have deferred at the company's request. As the entries in the first column indicate, I've reviewed nearly all these vendors in either this blog or the Raab Guide to Demand Generation Systems. The links all point to blog entries.) How about it guys?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

MAY 11, 2010

When asked about obstacles, they generally come up with reasons like lack of data or measurement technology (For example, see the 2009 Marketing Performance Advantage study from CMG Partners and Chadwick Martin Bailey.) So the software companies have no incentive to invest in better measurement capabilities.

Advertising Agencies 120

Advertising Agencies Vendors Paid Search Agency Education 120

Customer Experience Matrix

OCTOBER 22, 2009

This one-stop-shopping will be most attractive to small and mid-size companies, although I expect that larger firms will eventually want it too. Multiple scores are particularly important at large companies where contacts need to be treated differently for different products, regions and other variables.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

APRIL 28, 2009

I was also curious to see the six responses for implementations during 3/09 and 4/09; obviously, these companies haven't gotten past their first or second month. There was actually another dated 6/01/2208, which I treated as 2008. One repondent reported deployment on 4/24/09 (i.e., I assume represents their plans rather than reality.

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 26, 2009

I don’t know quite what to make of the 2009 Survey on Marketing, Media and Measurement released earlier this month by custom content company King Fish Media. - Summary: a new survey suggests that marketers are less focused on lead generation than on final sales, growing current customers and building online communities.

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

Customer Experience Matrix

FEBRUARY 4, 2009

Treehouse Interactive : another company I spoke with recently, and another one I’m not writing about yet because they showed me some features that won’t be released for a while (early March). The company has a low profile but has been selling its demand generation product for nearly ten years. I did publish a real review in July 2009.]

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

SEPTEMBER 1, 2009

Nearly all demand generation systems let marketers create and deploy landing pages outside of the company Web site. This requires users to add a bit of Javascript to company Web pages. On the other hand, the Net-Results approach means marketers cannot create new forms without help from whoever runs the company Web site.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 12, 2009

But the company has been around since 2001 and has thousands of customers, so there must be something to it. The company also has excellent online documentation and an active user forum for questions and answers.) Infusionsoft needs the control because it will be used by people throughout the company than a typical marketing system.

Pricing 120

Pricing Price Impressions Marketing Management 120

Customer Experience Matrix

JULY 30, 2009

But I don’t think that can scale: companies require many different services and will not want to buy and run each one separately. All that’s missing to be full-blown demand generation system is outbound email and lead nurturing campaigns—which the company has announced it will add. But I consider that optional.)

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

JANUARY 31, 2010

Marketing Studio can identify the company of anonymous visitors based on their IP address and retain the history of anonymous visitors when they identify themselves by filling out a form. Marketing Studio was launched in September 2009 and at this writing has 22 clients, including a mix of business and consumer marketers.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

JULY 7, 2009

According to SearchDataManagement.com , the company said it shut down because it couldn’t raise new funds or find a buyer. These must have been substantial, since the company raised $15.6 When I spoke with them again in October 2008, the number was 50 and it was still at 50 when we spoke in April 2009.

Marketing Management 120

Marketing Management Salesforce.com Ideal Customer Profiles Budget Programs 120

Customer Experience Matrix

NOVEMBER 8, 2013

This post is not about that company. Instead, it will be about another company I also spoke with last week, which I had originally considered a CDP but then decided wasn’t. The company is Gainsight (formerly JBara), whose Web site positions it as ”a complete customer success platform”.

Enterprise Management 120

Enterprise Management Marketing Management Ideal Customer Profiles Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 10, 2011

The company starts with a standard set of rules that it has found work well for most clients. But the company stresses that these features are only intended for clients with a couple of CRM users; it does not intend to provide a comprehensive CRM solution for larger organizations. Anyway, back to BeanStalk. Agency services are extra.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MARCH 29, 2010

The company was founded in 1996 to offer K.wiz data mining software and had reached pretty much its current form by the early 2000’s. Indeed, the briefing slides the company showed me in mid-2009 were nearly identical its slides from 2007. The company also reported about twenty installations in both sessions.

Enterprise Management 120

Enterprise Management Ideal Customer Profiles Marketing Automation Services Marketing Management 120

Customer Experience Matrix

NOVEMBER 29, 2010

Although many demand generation vendors now offer some type of social sharing, Treehouse introduced this feature back in May 2009. This is still firmly in small business territory, although Treehouse’s advanced features really make it a better fit for more sophisticated marketers, who are usually at larger companies.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Customer Experience Matrix

DECEMBER 29, 2009

In addition to Web analytics, it provides detailed reports on Web site visitors, including reports that link anonymous visitors to their company through their IP address. A “company dashboard” report lets both sales people and marketers see all visitors from a particular company, again based on IP address.

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

Customer Experience Matrix

JULY 29, 2009

Last week it was Helmsman Marketing , a five-month old company focused on helping small businesses run multi-step, multi-channel, outbound customer relationship campaigns. The company stresses multi-channel campaigns because it has found that email isn’t always delivered and different customers will react to different media.

Small Business Marketing 120

Small Business Marketing Marketing Management Marketing Automation Services Multi-Channel 120

Customer Experience Matrix

JULY 28, 2009

Entiera Insight is a marketing automation system primarily for companies that sell to consumers. Tasks cannot be assigned to specific individuals, although this should be added by the end of 2009. The company has about a dozen Insight clients, and many more using its other services.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

DECEMBER 24, 2008

The current version of ADVIZOR runs on 32 bit systems which limits it to 2-4 GB of RAM, although a 64 bit version is on track for release in January 2009. Most buyers are business analysts or managers with limited technical skills, so the company usually helps set up their initial data loads and applications.

Work Management 120

Work Management Salesforce.com Demand Generation Agencies Vendors 120