B2B Marketing Traction

article thumbnail

3 Companies that Failed to Listen

B2B Marketing Traction

Seena wrote “ Playing the Blame Game ,” about leaders and companies who ignored market and customer signals and blamed external factors for their product or business problems. The #1 Fastest Growing Company in 2009 Fails to Follow Market Signals. Blackberry, which just reported a $4.4 Something wrong,” he said.

article thumbnail

The Big Question June 2009: Where is Your Time Spent?

B2B Marketing Traction

Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies. Home | Services | Blog | About | Resources | Contact. All Rights Reserved. ©2000-2010 New Incite.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Marketers Must Be Transparent to Build Trust

B2B Marketing Traction

In 2009 Domino’s employees videotaped extremely bad behavior, damaging the company’s reputation. Kerpen points to the BP Gulf oil spill as an example of what a company should not to do when something bad happens. The company lost $25 Billion in market value after the Gulf spill.

article thumbnail

Is Your Social Media Consultant an Expert or a Wannabe?

B2B Marketing Traction

We’ve been blogging, tweeting and marketing on Facebook since 2009 and on LinkedIn since 2004, for our company and for our clients. We’re in the 6% of marketers who have been doing social media marketing for 4 to 5 years.

article thumbnail

Fuel Your Online Marketing Machine with Dynamic Content

B2B Marketing Traction

It did mine recently – I received a call about a post I did in 2009 from an executive at a financial services company on the East Coast. Does your online content make your phone ring? He was trying to make a decision about how to launch a technology product and saw that I had written about his issue.

article thumbnail

Does Your B2B Sales Team Dominate LinkedIn?

B2B Marketing Traction

Make it clear that your company will be working with employees to create guidelines for use while in your employ. Know what keywords and phrases customers use when they search for your products and services, and then strategically include those in your company and employee profiles, in answers and group discussions.

B2B Sales 100
article thumbnail

How to Blog: What Do I Write About?

B2B Marketing Traction

Have companies gone out of business or acquired others? Company news and announcements – some businesses post their press releases and announcements in their blogs. Employee spotlights – customers love to see their favorite contacts at your company featured. Ask them what comes up commonly and blog about it.

Blogger 100