markempa

JUNE 7, 2005

That being said, I completely disagree with the definition of thought leadership as presented. There are just a select few thought leaders in every industry and field of study. That being said, I completely disagree with the definition of thought leadership as presented. Thought leadership is not what you say or write.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

The ROI Guy

DECEMBER 9, 2010

Indeed, early cloud computing case studies reveal the potential for better cost savings, scalability, agility, performance and more. View Dr Berglin’s presentation: Cloud ROI PowerPoint presentation Try the Cloud ROI Calculator for your own environment: [link] Posted by Tom Pisello at 6:19 AM Email This BlogThis!

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

Ambal's Amusings

OCTOBER 12, 2009

42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy. Joe Pulizzi: Content marketing seems to be the buzz word for 2009. How did you pick these examples?

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. UNsettling Stratten has a knack for gaps. The two sections in the book on the Trust Gap and the Experience Gap are among the strongest in UnMarketing.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Online Marketing Institute

JANUARY 4, 2011

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Case Studies are always popular to write about and not just your own 17. Place Powerpoint presentations on your blog by posting and then embedding links from Slideshare 18.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

The ROI Guy

FEBRUARY 15, 2011

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Pisello , ROI Calculator , social media hierarchy of needs , Social Media ROI 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Gartner CIO Study Highlights Need for Outcome-Base.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

Convince & Convert

MARCH 4, 2010

For more on advanced blogging, please see my post and slide presentation: 11 Must-Dos for the Serious Blogger. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Then this is the blog post for you. They always do.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

The ROI Guy

JULY 15, 2009

Wednesday, July 15, 2009 VMware launches Realized ROI toolkit, powered by Alinean Provides quantifiable proof to customers of the realized ROI from prior VMware deployments. Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

JANUARY 20, 2011

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Demand Generation , EMC , Pisello , TCO Calculator 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Gartner CIO Study Highlights Need for Outcome-Base. How Do You Get Started in Content Marketing?

SMB 40

SMB ROI Marketing Budget Work Management 40

Convince & Convert

JUNE 24, 2010

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. Get them to tell your story, and you really have something viable. I’ve realized it’s THE TRUTH. great points.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Webbiquity

JANUARY 10, 2010

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&#

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 VMware launches new version of ROI / TCO Calculator Virtualization is one of the key cost savings initiatives that IT executives are implementing in order to tighten their belts in these uncertain economic conditions. Gartner CIO Study Highlights Need for Outcome-Base. Time to upgrade that aging SAN?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

DECEMBER 23, 2010

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , CIO Insight , Frugalnomics , IT Budgets , Pisello 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Gartner CIO Study Highlights Need for Outcome-Base. How Do You Get Started in Content Marketing?

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

The ROI Guy

FEBRUARY 14, 2011

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Pisello , Social Media ROI 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Gartner CIO Study Highlights Need for Outcome-Base. How to Measure and Present the Effectiveness of Yo.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 Microsoft Virtualization with Hyper-V - better value? As TCO studies have taught us however from the time Bill Kirwin first developed these models for Gartner, it is important to look not only at purchase cost of the solution, but the ongoing costs over the entire ownership lifecycle. Advantage Microsoft.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Forrester Research shows that from 2009-2014, U.S. I’d be happy to share my slide presentation with you, too). I'd love to write up a case study on you guys when you're ready.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

The ROI Guy

JANUARY 10, 2011

Although Forrester was predicting 8-9% IT budget growth earlier in the year, its latest survey of 2,800 global CIOs and other IT decision-makers, revealed that their predictions, as were others, were overly optimistic, with the vast majority of respondents indicating that their budgets remained the same in 2010 as they were in 2009.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

JANUARY 25, 2011

Engaging earlier requires that sellers have the skills, processes and tools to “earn the right&# to present earlier, and deliver unique value during the dialogue. AT=pb&SP=EC&rID=44097752&rKey=ca6aa9fbfc4ad092 A downloadable presentation is also available via this link. How Do You Get Started in Content Marketing?

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

MAY 6, 2010

Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Gartner CIO Study Highlights Need for Outcome-Base. How to Measure and Present the Effectiveness of Yo. Posted by Tom Pisello at 10:33 AM Email This BlogThis!

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Buzz Mkt Turismo RT @tcreativo: ¿Crees o no crees en #SocialMedia? At present we're seeing people dabble without a strong PR / Communications strategy behind them.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

SEPTEMBER 21, 2010

You are indeed the perfect case study. You are indeed the perfect case study. j Jason Baer Tom - Really interesting presentation. j Jason Baer Tom - Really interesting presentation. Jason Baer Thanks very much for the kind words. Those type of comments are why I do it. Bravo, man. Keep at it. Thanks much for the comment.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

JUNE 7, 2010

The book is presented in three sections. Hsieh acknowledges that the study of happiness is a personal hobby, and while his passion for the subject is apparent, a clear theme or call to action is largely absent. The word-for-word reprinting of Hsieh’s emails to employees regarding the Amazon acquisition are also priceless.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. I must have used the Edelam WalMart 'Flog' example 30 times in presentations and workshops!

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Buzz Marketing for Technology

JUNE 27, 2008

Presented by CIOs and other senior level executives, these invitation-only programs offer timely topics and strong networking. Find out why a new study picks Googles Messaging Security over competitors. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. WHITE PAPERS.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

The ROI Guy

DECEMBER 6, 2010

In a recent survey by IDC, 24% of buyers indicated that the sales reps are not prepared for presentations at all, 30% indicate that they are somewhat prepared , and only 29% indicate that they are well prepared. Gartner CIO Study Highlights Need for Outcome-Base. How to Measure and Present the Effectiveness of Yo.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

OCTOBER 22, 2010

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , B2b marketing , Executive Assessment Tools , Frugalnomics , harte-hanks , Marketing budgets , Pisello 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Gartner CIO Study Highlights Need for Outcome-Base.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

JANUARY 17, 2011

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Executive Assessment Tools , Frugalnomics , Pisello , ROI Calculator , TCO Calculator , Value Marketing , Value Selling 3comments: Jeff Ogden said. Gartner CIO Study Highlights Need for Outcome-Base. How to Measure and Present the Effectiveness of Yo.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Buzz Marketing for Technology

OCTOBER 11, 2008

Challenges 2009 : The EDUCAUSE Top Teaching and Learning. will study the workings of Web 2.0 administrators who have attended presentations that highlight the. Brandon Hall Research Innovations in Learning : This group is for. anyone interested in the changing world of learning and learning. technology. and collaborative or.

Social Networks 100

Social Networks Ning Web 2.0 Education 100

Buzz Marketing for Technology

JUNE 27, 2008

Since information may be presented in a number of formats, the term information applies to more than just the printed word. An Outsell study states that employees spend an average 9.5 New South Wales: Centre for Information Studies, Charles Sturt University. Past Conference Presentations. 2009 Call for CE Courses.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Budget Programs 100

The ROI Guy

NOVEMBER 8, 2006

Study participants reported that on average a database administrator could manage over 30 Microsoft SQL Server 2005 databases, while Oracle 10g implementations required one DBA per 10 databases. To assure similar comparisons, the study examined potential differences in the application, load and complexity of the database instances.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

NOVEMBER 8, 2006

Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Gartner CIO Study Highlights Need for Outcome-Base. How to Measure and Present the Effectiveness of Yo. Posted by Tom Pisello at 12:56 PM Email This BlogThis!

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 4, 2007

1.38M in net present value (NPV) savings over 3 years (with a 10% discount rate) 4. Share to Twitter Share to Facebook Share to Google Buzz Labels: ROI , Server Virtualization , TCO 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. to 1 consolidation ratio.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Expion just compiled 8 case studies with one of our clients, Applebee's. Historical data seemed more robust as well.

Social Media 155

Social Media Media Paid Content Work Management 155