Industrial Marketing Today

APRIL 21, 2010

To find answers to that question, I went to HubSpot’s Lead Generation Marketing Hub and I found an incredible video featuring Holly Allison , vice president of marketing at Vico Software , a successful Boston-area startup that provides construction software to engineers and contractors. He is the Founder & President of Tiecas, Inc. –

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

JUNE 15, 2010

However, I think it is a new and permanent reality of the current economy and have learned to adjust my business model accordingly. We converted several of their PowerPoint files into online Flash presentations to highlight the primary benefits and features of their software suite. He is the Founder & President of Tiecas, Inc. –

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. You can follow any responses to this entry through the RSS 2.0 You can follow any responses to this entry through the RSS 2.0

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Anything Goes Marketing

MARCH 8, 2009

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. A recent improvement has made this feature even more valuable – integrating with LinkedIn. StubleUpon , Digg , Facebook , Blogger , web 2.0 That is very cool.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. It doesn’t matter whether you work for a corporate marketing department or the owner of a small business website. If so, you know the frustration.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JULY 9, 2010

You need to rethink your business model first and fast. The first is a diagnostic tool and the second one measures the health of the business. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Learn to differentiate between metrics and key performance indicators (KPI).

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JUNE 8, 2010

Any help that I can provide to my clients to alleviate the problem is greatly appreciated and rewarding for my business. And the way to get found by your target audience is to define your offerings in terms of solutions to their problems then build your content strategy around those problems instead of benefits and features of your products.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JULY 23, 2010

According to Jill Whalen, CEO of High Rankings , “The solution is for all business owners to insist on SEO right from the start. While the cost of entry for a small business is going to be higher, investment will pay off many times over later on.” He is the Founder & President of Tiecas, Inc. –

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 31, 2010

Just building a business blog is not going to help you drive traffic or generate leads. It has many built-in optimization features that are very easy to turn on and off or customize. It also produces a great looking business blog/site with fine typography on the front end. What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

JULY 20, 2010

What are consequences of this creativity decline to the business world? We need to develop customer-centric solutions-based marketing content instead of product-centric features and benefits marketing collateral. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

The Effective Marketer

FEBRUARY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Outlook Productivity Tips How to use MS Outlook to become more productive Most people have MS outlook as their business email client, but very few really know how to take full advantage of all the options Outlook offers.

Planning 100

Planning Product Effectiveness Tips 100

B2B Marketing Traction

JUNE 15, 2011

Executive and managers are asking questions of their peers about which products and services they prefer in LinkedIn Groups and the Questions and Answers feature. Train your sales team on how to use LinkedIn features. Photo on Flickr Some rights reserved by Kraft Hockeyville Thetford Mines 2009. This is very short-sighted.

B2B Sales 100

B2B Sales Linkedin Peer-to-peer Work Management 100

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. This is the first year we asked about the role of the corporate Web site.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

B2B Marketing Traction

MARCH 10, 2010

They do not want to follow people who only post business pitches. Don’t push your features and benefits out, but do tell a story that has some emotional context. And, yes, even your software product or your black box network router has a story, because it has changed the way people do business and made their lives better.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 10, 2010

They do not want to follow people who only post business pitches. Don’t push your features and benefits out, but do tell a story that has some emotional context. And, yes, even your software product or your black box network router has a story, because it has changed the way people do business and made their lives better.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

Convince & Convert

FEBRUARY 11, 2010

After Google Voice and its third-party apps were turned down by Apple due to “it duplicating features that the iPhone comes with (Dialer, SMS, etc),&# Google built a completely browser-based app , avoiding the restrictions and not having to split the profits. You know what’s not a good idea? Pissing off Google.) All rights reserved.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

WebMarketCentral

MAY 20, 2009

The set was supposed to feature a replica of a section of Stonehenge standing an imposing 18 feet tall. The February 2009 issue of Wired magazine gives examples. Three to four of them need updates to make them work in a Web 2.0 while the tag line text says: “The Leader in Web 2.0 The Leader in Web 2.0

Bulldog Solutions 20

Bulldog Solutions Web 2.0 Banners PageRank 20

Industrial Marketing Today

JULY 1, 2010

Even though B2B customers consider product features and price very important, what they are really looking for is a remarkable sales experience. The two most important factors in rating vendor performance were extensive knowledge of product/service features and overall sales experience. He is the Founder & President of Tiecas, Inc. –

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

WebMarketCentral

OCTOBER 1, 2009

Welcome to the first best-of-2009 (so far) compilation. This year will feature expanded, finer-grain categories (such as separate best-ofs for Twitter- and Facebook-related posts) and some renamed categories ("social media marketing" will replace "social media optimization" which in turn replaced a varied basket of terms before it).

Social Media 20

Social Media Marketing Budget Social Marketing Web 2.0 20

Marketing Insider Group

JANUARY 2, 2013

They don’t care about your products or your features. In 2009 most companies where trying to figure out where to start with social media. Some of the slides where the basis for my Web 2.0 Step in your customer’s shoes. To help customers, you can’t write about your products. Making it all work together.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

The Effective Marketer

FEBRUARY 16, 2011

A Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality …&# Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer. This overstates market penetration. ?

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

APRIL 5, 2012

This episode features Lauren Teague , who handles social media for the PGA Tour. ” I get so tired of listening to people who have no business experience say something like, “Oh, you shouldn’t do any traditional marketing. Then Stewart Cink followed not long after that in 2009. Listen Now. ” Eric : Yeah.

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

B2B Marketing Traction

JANUARY 20, 2011

Less than a year ago Facebook changed its privacy policies and clumsily lost the trust of some of its users – including those who wanted to establish a business presence on Facebook. It has actually increased the number of privacy features available to users, and it seems to acknowledge the rights of its members.

Facebook 100

Facebook Privacy Policies Ideal Customer Profiles Privacy 100

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Spammers Beware: As email clients and service providers adopt features similar to those in Other Inbox , making it nearly impossible to email people you don’t have explicit opt in preferences from. A new movement will start called Refusetwits (like Refuseniks).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Webbiquity

JUNE 6, 2011

“Twitter isn’t just changing how we communicate — it is changing how we innovate…It’s revolutionary because it brings 21st Century DNA roaring raucously to life”, stated Umair Haque ( @umairh ) Director of the Havas Media Lab and author of The New Capitalist Manifesto: Building a Disruptively Better Business.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Online Marketing Institute

DECEMBER 13, 2010

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty?

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Convince & Convert

SEPTEMBER 20, 2010

Within 12 months of its invention, 1,200 companies entered the radio “business&# in some form or fashion. Yes, thanks to social media, business is faster than ever. The fundamental premise of social business is that you are interacting and engaging with customers and prospects on a one to one or one to few basis.

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159