Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Ambal's Amusings

AUGUST 27, 2010

B2B Marketing Content falls under 2 broad category - 1. Content addressed to a Technical Decision Maker 2. Content addressed to a Business Decision Maker. Blog Marketing Interactions Twitter Ardath421. Blog Marketing Interactions Twitter Ardath421. Ardath Albee. Ardath Albee is a B2B Marketing Strategist.

Work Management 100

Work Management Marketing Management B2B Business 100

markempa

JULY 13, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. An excellent way to reach people early is by developing thought-leading content. Yet most companies lack thought provoking, educational content; instead, they emphasize sales content.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

Ambal's Amusings

MAY 27, 2010

Is less better than more when it comes to content? Instead of bombarding prospects with "too much content" should companies carefully chose 1 or 2 pieces of important content that will educate prospects? What kind of content is most useful in each phase of the B2B marketing cycle? Content has a job to do.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

markempa

JUNE 14, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Do you have your web site’s good content under lock and key? Your thought-leading content can be a lead generation tool, but only if it is easily accessed. They are coming to your site for information.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Ambal's Amusings

FEBRUARY 18, 2010

Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

markempa

NOVEMBER 8, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Nuts and bolts of contact frequency and content. Nuts and bolts of contact frequency and content. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

Ambal's Amusings

APRIL 29, 2010

How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads? Blog Marketing Interactions Twitter Ardath421. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Content is the fuel for marketing programs.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

JANUARY 21, 2010

Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Get Content.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

markempa

JUNE 8, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. When I visited their so called “thought leader” section, it contained just a few ‘white papers’ which required user registration to download. This is especially important in generating postitive word of mouth (WOM) too.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Ambal's Amusings

JULY 22, 2010

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Blog Marketing Interactions Twitter Ardath421. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Ardath Albee.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Relevant Content - a catalyst for big attendance High quality content can dramatically build webinar attendance. Webinar/webcast resources HRmarketer.com Blog : Using Webinars as an Effective Marketing and PR Tool.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « Better lead management leads to bigger marketing budgets | Main | Paper Direct Mail is Not Dead » Cold Calling Tips for the complex sale When used correctly, the phone is a powerful way to start and develop relationships.

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

Ambal's Amusings

MARCH 18, 2010

Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. eMarketer ). eMarketer ). eMarketer ). eMarketer ). B2B Lead Blog ). Earnest Agency ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Ambal's Amusings

OCTOBER 15, 2009

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Get Content.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Online Marketing Institute

MAY 24, 2009

skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. March 20, 2009 1:17 PM Kenji said. I am curious to see the papers about this.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

markempa

MARCH 2, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Sales people need to spend their time selling, not building content and messaging. Heres 9 ideas to help you go beyond the lead: Build a library of selling and nurturing content specifically designed for you sales team.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Ambal's Amusings

NOVEMBER 19, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Patsi Krakoff's blog Writing on the Web. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Get Content.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

markempa

AUGUST 1, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Read More] Tracked on August 02, 2006 at 07:04 AM » Some great free ebooks to check out from Web Ink Now E-books are great content. Web content in the form of an ebook sells. The book is available for download here.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Online Marketing Institute

NOVEMBER 1, 2010

billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community or comments at all. There better be. Why not use it? Facebook Insights.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

NOVEMBER 2, 2010

That gap stayed true for a wide range of social media activities; 75% of B2B companies participated in Twitter (compared to 49% for B2C), 74% hosted a blog (compared to 55% for B2C), and 66% engaged in online discussions (compared to 43% of B2C companies). Why are so many B2B marketers using social media, though? Interesting.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

AUGUST 18, 2012

Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). eMarketer ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Webbiquity

NOVEMBER 28, 2011

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. .” And 73% of U.S. Fridays at 4 p.m.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100