Ambal's Amusings

JULY 22, 2010

The best way to do that is with an editorial calendar based on a messaging storyline. A messaging storyline for a marketing strategy is a documented approach to address the informational needs of each buying segment (persona), at each stage of the buying process in relation to the problems your offerings address.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. In fact, 88% said Web sites were important in helping them decide what to buy.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

DECEMBER 1, 2010

LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), It’s a year old but the information is still useful. The blog can even extend beyond the conference and be used as a year-round source of information.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Ambal's Amusings

MAY 27, 2010

When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Content has a job to do.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Webbiquity

JANUARY 10, 2010

Discover the answers to these questions and others here in more of the best posts on social media from this year. This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: “return on insight.&# Is Your Online Marketing Strategy All Tweet and No Meat?

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. population.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.).

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Online Marketing Institute

MARCH 13, 2011

It digs up information on Web visitors in real time, helping salespeople follow up on a visit with a cold call and a pitch. Detailed information is vital for spotting potential customers. “How do you leverage otherwise anonymous traffic? “How do you leverage otherwise anonymous traffic?&#

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. It looked like a great one, and my best intentions of attending were abruptly detoured in the chase for new biz. Social Media 101 Explained by the Best Fishing Analogy EVER =-.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

FEBRUARY 10, 2010

link] [link] Hervé Weytens Integrating Email and Social Media with Flowtown [link] #socialmedia #email [link] Chuck Forrest Integrating Email and Social Media with Flowtown [link] [link] Nelson Wee Cool Tool to integrate Email and Social Media (Have you heard of Flowtown?) Find where your clients/contacts are in the social media realm.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Webbiquity

JANUARY 10, 2010

Find the answers to these questions and others here in more of the best SEO blog posts from this year. Build A Great B2B Search Engine Marketing Campaign by The Milwaukee SEO. SEO Basics: 6 Tips for Google Webmaster Tools by TopRank Online Marketing Blog. Domain Name Forwarding and Search Engines by Best Domain Names.

SEO 100

SEO Tips Best Practices PageRank 100

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. For those who are not familiar with it, Forrester’s POST methodology is People (audience), Objectives, Strategy & Technology (tools & tactics). All rights reserved.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. Remember, the most important customer of EVERY company is Google.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). I'm trying to quote Forrester here somewhere. 19% seek customer support.

Social Media 160

Social Media Media Stats Statistics 160

The Effective Marketer

JULY 5, 2009

People don’t want more information, they want better information ”. This entry was posted on Sunday, July 5th, 2009 at 9:43 pm and is filed under Communication , Online Marketing. Regards [link] Reply Sandra Blum says: July 6, 2009 at 10:21 am Daniel — Great to read about the workshop and your takeaways.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

Convince & Convert

JULY 28, 2010

In his guide, Mike tells you the best BBQ places, clubs, happy hours, patios, places for kids, and other insider info. Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. You can be helpful, too.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Convince & Convert

SEPTEMBER 21, 2010

• On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Second – Are there any special types of information you’ll need? You can also ask for training to make sure you’re using all the features to the best advantage.

Social Media 157

Social Media Media Paid Content Work Management 157

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

JANUARY 17, 2011

Although social media has been the hottest topic in marketing this year, what other tactics are critical to adopt, maintain or expand? Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. billion by 2014.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Ambal's Amusings

AUGUST 27, 2009

Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Velocity's The B2B Content Marketing Workbook. B2B Lead Generation Benchmark Study 2009. B2B Marketing Fundamentals Don't Change. Get Content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

B2B Marketing Zone Posts

APRIL 5, 2010

Best of B2B Marketing. Great stuff in the world of B2B Marketing for March 2010. The Dos and Don’ts of B2B Content Reuse - Savvy B2B Marketing , March 30, 2010 Content reuse is a great idea because effective content is time-consuming to produce, and you want to extend its reach as much as possible. March 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Ambal's Amusings

NOVEMBER 19, 2009

Optionally, also give an example of a great B2B marketing message (slogan, picture, video etc) which has captivated you?" Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Then we can share more information.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Online Marketing Institute

OCTOBER 1, 2010

While the corporate website is still key for factual product information, it’s safe to assume that consumers will continue to lean on each other to make decisions –not listen to the bombardment of marketese. Gigya offers a best practices guide on increasing registrations using Social Sign On technology (PDF).

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing. Come and get it!

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

NOVEMBER 1, 2010

One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8%

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. Certainly in this era where people actively seek information that is pertinent for their needs, questions or buying journey, personalized and valuable content is crucial. who knows?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I use the Panasonic a ton with my family, as I find it to have the best combination of zoom and wide angle capabilities. Despite being free, Google keeps adding functionality to Google Analytics. I implement bit.ly it is great.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Webbiquity

SEPTEMBER 8, 2010

While the use of social media sources by journalists is growing rapidly, the reliability of such information remains an issue, as “the survey also made it clear that reporters and editors are acutely aware of the need to verify information they get from social media.&#. Deciphering Shady Social Media Stats by Social Implications.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Online Marketing Institute

OCTOBER 31, 2010

The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I use the Panasonic a ton with my family, as I find it to have the best combination of zoom and wide angle capabilities. Despite being free, Google keeps adding functionality to Google Analytics. I implement bit.ly it is great.

Social Media 40

Social Media Paid Content Tools Media 40

Webbiquity

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

The ROI Guy

SEPTEMBER 17, 2010

Survey results indicate that over the next 2 to 3 years, 67% plan to increase spending on social media, and 64% continue to increase spending on digital and online marketing. Leaders are growing the digital investments more than laggards, highlighting that growing digital strategies is a substantial best practice of these firms.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

Online Marketing Institute

DECEMBER 13, 2010

In 2009 and 2010, we saw microblogs and tumblelogs such as Posterous and Tumblr gain in prominence and universality. The evolution of social graphs into interest graphs sets the stage for a more efficient and connected network that combines context and attention, linking one another to the people and information they seek.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Convince & Convert

SEPTEMBER 20, 2010

Facebook is preferred for information about the brand’s activities, and email is preferred for product updates. Customers follow you on Twitter not to be informed, but to be interacted with. My blog and Twitter are the best places to voice concerns about brands that get real results. Think about that for a moment.

Twitter 147

Twitter CRM Business Paid Search Agency 147