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Open Research: A Framework for Social Analytics

Online Marketing Institute

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key.

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. Hubspot originally used its lead database largely for analytics. Hubspot has accepted this challenge.

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CMO Spotlight: Raja Rajamannar, CMO, Master Card  

LEADership

When worldwide CMO of MasterCard, Raja Rajamannar joined the company in July 2009, he faced the question that many senior executives in a similar position have to answer—“How do you decide what stays, what goes out?” The Social Tsunami Can Make Or Break Your Brand. There is a world of social conversations outside your brand control.

CMO 40
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

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The best pharma event management companies in 2023

SpotMe Blog

Pharma meeting planners are experts in social media marketing, email campaigns, media partnerships, and more to maximize HCP attendance and participation. Top pharma event management companies will help develop an impactful program, source high-caliber speakers, and ensure all content is compliant with industry regulations.

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What is Customer Lifetime Value (CLV)? Definition, Calculation, Model, Benchmarks, and Examples!

Martech Advisor

The projection, in turn, depends on your company’s technology stack and predictive analytics capabilities. The stronger your analytical powerhouse, the more accurate is your CLV. For example, did you know that Facebook turned profitable in 2009? Cohort CLV analysis. Their current behavior and purchase patterns.

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B2B Marketing | Business to Business Marketing Information Portal

Online Marketing Institute

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. The Email Knowledge Bank explains how to maximise the effectiveness of your email marketing, delivering measurability and ROI.