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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. This guide is both definitive and practical (yes you guessed it- hence the name). First thing’s first- what does the white paper cover? So, what is influencer marketing? Why should you be doing it?

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Kindle Marketing Lessons « The Effective Marketer

The Effective Marketer

What I hate about the Kindle has more to do with Amazon.com’s practices than the device itself. When I got the Kindle, one of the first things I wanted to do was to get the Wall Street Journal delivered to my e-Book, and Amazon was offering it. Thank you, Amazon, for teaching us a lesson. appealed to me. Now go f@%$!

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The Right Way to Ask for Customer Reviews

Convince & Convert

As a practical matter, however, businesses do often ask their customers to provide Yelp reviews, says Martin Shervington , who runs Plus Your Business , a local reviews consulting firm. And then he gave each of us – all 20 – a small card with his name on it, with the TripAdvisor logo, and contact information for Le Kliff.

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Give Us Freedom! Lessons for Corporate America

Digital B2B Marketing

In late 2009, Bob Evans, then with Information Week, wrote an open letter to Larry Ellison , taking Oracle to task for not allowing companies the freedom to control their own expense structures. We see this change playing out today. Last year, HP was rumored to be moving from Oracle CRM to Salesforce.com.

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The Ultimate Guide of Digital Marketing Statistics Every Marketer Should Know

Porch Group Media

While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? 49% said that easy payment systems (like Amazon Pay) would increase their chances of buying through social media. Google’s first ever tweet was sent in 2009.

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Ecommerce Sales Grow in 2010 as Inbound Marketing Adoption Increases

Hubspot

eCommerce spending increased by 9 percent from 2009, reaching 227.6 million users when last note in Decemeber, an 38 percent increase from the same date in 2009. Additionally, user’s easy ability to share this information with their networks put these messages in front of even more interested consumers. Instead, total U.S

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Conversational marketing, data hygiene, and marketing to B2B marketers: Q&A with Pardot VP of Marketing Nate Skinner

ClickZ

Many of his interactions with prospects and customers, then, are informative of the industry as a whole. His previous roles include Chief Customer Officer of Campaign Monitor and Head of Global Marketing for Amazon Web Services (AWS). . The last ten years, since 2009, I’ve been in marketing roles. And I said, “I don’t.