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Enterprise Social Networking Platforms: Think Amazon, Not Facebook

Biznology

I kid you not: even though Amazon predated the whole Web 2.0 The reason you are implementing an internal social business platform is to improve internal communications, collaboration, engagement and the flow of information from where it is created to where it is needed. Think now about Amazon in its early days.

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Kindle Marketing Lessons « The Effective Marketer

The Effective Marketer

When I got the Kindle, one of the first things I wanted to do was to get the Wall Street Journal delivered to my e-Book, and Amazon was offering it. Why would Amazon increase the price substantially without giving customers any additional benefit is still a controversial subject , but the lesson is clear: Unless you have a good reason (i.e.

Planning 100
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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

“We’re trusting strangers’ recommendations on Amazon and staying in their homes through Air bnb” Jaz Cummins , Director, Montford. In this period of mass content and noise, society has turned to the key influencers they trust to make informed judgements about brands, products and issues.

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Super Bowl 2020 Campaigns That Took the Internet by Storm

Martech Advisor

Amazon’s Before Alexa. Amazon Alexa's Super Bowl 2020 Commercial #BeforeAlexa. What we liked: Amazon brings a humorous unconventional twist to the Super Bowl commercials. Plus Amazon has been able to bring together what works best for them year after year – jest, exaggeration, and celebrities.

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The Right Way to Ask for Customer Reviews

Convince & Convert

And then he gave each of us – all 20 – a small card with his name on it, with the TripAdvisor logo, and contact information for Le Kliff. Speaking of which, the book is available for ordering now at HugYourHaters.com or Amazon. From Ramon, with Love. A Cautionary Tale: the FTC v. Amerifreight.

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Give Us Freedom! Lessons for Corporate America

Digital B2B Marketing

In late 2009, Bob Evans, then with Information Week, wrote an open letter to Larry Ellison , taking Oracle to task for not allowing companies the freedom to control their own expense structures. We see this change playing out today. Last year, HP was rumored to be moving from Oracle CRM to Salesforce.com.

Lock-In 100
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MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., an information technology research and advisory company. You're able to make more informed decisions. Fouts presented yesterday in Boston.

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