The Effective Marketer

SEPTEMBER 27, 2010

The answer may lie in a tool most people already have… MS PowerPoint! Instead of waiting for the designer to come up with a Photoshop or HTML mockup of something that doesn’t resemble what I asked for, the PowerPoint slide can serve as a guideline and visual discussion tool for everyone involved. Start prototyping today!

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The Effective Marketer

AUGUST 25, 2009

Why is it that such a poweful tool can be so deadly? This entry was posted on Tuesday, August 25th, 2009 at 9:02 pm and is filed under Communication. 2 Responses to Killed By Powerpoint The captivated listener says: August 26, 2009 at 8:39 am I couldn’t agree more. No need to raise your hand, we all have been there.

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The Effective Marketer

MAY 3, 2011

New tools on the block (social media monitoring and others are the likely candidates) may have a tough time showing solid ROI, therefore their purchases being delayed. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

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The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. Yup, it is more complicated when you get to the implementation phase of the program, and that’s where most companies fail. But why the focus on content?

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The Effective Marketer

JUNE 21, 2009

What I liked best was the tips on tools you can use and where to find additional resources. Class: Social Media and Building Community (GF201) Professor: Chris Brogan, New Marketing Labs Chris Brogan’s presentation was more of a theoretical overview of community building than tools for doing that. Like Be the first to like this post.

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The Effective Marketer

OCTOBER 14, 2009

This really cool tool I read about on Laura Ramos’ blog , shows the path between you and your desired target. Sales reps should look into this tool as a potential route for getting in direct contact with those hard-to-reach contacts, and also to expand their networks. Look forward to meeting up with you at BOS 2009.)

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The Effective Marketer

FEBRUARY 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Only One Thing Matters in Online Surveys – WIIFM Marketers have several tools at their disposal in their arsenal of marketing weapons, one of which is surveys. United States License. United States License.

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The Effective Marketer

JUNE 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot. Here I talk about the final 5 classes.

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The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. Without good judgement, they are a waste of resources.

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The Effective Marketer

MARCH 7, 2009

I was prepared for a sales pitch but Albert delivered one of the best presentations of the day while at the same time informing us of all the great tools available for Marketers from Google. This entry was posted on Saturday, March 7th, 2009 at 9:32 pm and is filed under Marketing Planning , Marketing Strategy , Social Media , Uncategorized.

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The Effective Marketer

JUNE 13, 2009

I am enrolled in a free course called Inbound Marketing University , created by HubSpot. It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. Back to the free marketing stuff.

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The Effective Marketer

JANUARY 5, 2009

P.S.: you may be asking youself “where are all the nice tools that we marketers love to use and how do they relate to being effective&# ? This entry was posted on Monday, January 5th, 2009 at 11:01 pm and is filed under Marketing Management , Marketing Planning , Marketing Strategy. United States License.

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WebMarketCentral

DECEMBER 31, 2009

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Which tools are most important for social media participation, analyzing what's being said, and separating important substance from the noise? This tutorial is clear and generously illustrated with screenshots.

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Social Media Social Marketing Burn Rate Web 2.0 20

The Effective Marketer

MARCH 15, 2009

But I digress… what I’ve been focusing on for the past few posts is on how you can use tools you already have at your disposal (like MS Outlook for most corporate users) to become more effective and productive. The use of such tools, however, can be seen as a short-tem fix instead of a long-term effect.

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The Effective Marketer

JULY 21, 2009

I don’t know about you, but so far it seems like Social Media is nothing more than just another media, another tool in the marketer’s arsenal. The same questions you would ask before using any marketing tool available you should also ask of the Social Media tools. Maybe not so much. What is it for? Who is our target?

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The Effective Marketer

JULY 12, 2009

Ok, now that we have a tool to fix those ugly Excel charts, let’s see what we can do about the main goal of your chart: The message. This entry was posted on Sunday, July 12th, 2009 at 8:15 pm and is filed under Communication. At least don’t use the default options that give you 3D bar charts with dull colors and gray background.

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WebMarketCentral

NOVEMBER 5, 2009

But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you maximize the business value of tools like LinkedIn and Twitter? tools (delicious, Feedburner, LinkedIn et al.), How can you explain the value of social media to skeptics?

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The Effective Marketer

MARCH 9, 2010

3 Responses to Email Design Review Gallery Jodi Kaplan says: March 12, 2010 at 5:42 pm I think they got caught up in the design tools and forgot to focus on the basics: readability, usability, and good copywriting. You can leave a response , or trackback from your own site. Like Be the first to like this post. United States License.

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The Effective Marketer

FEBRUARY 12, 2009

MS Outlook is also a great productivity tool when used correctly, and so I decided to share some productivity tips for those using this program. 2. Turn emails into tasks: outlook is a great task management tool if you know how to use it. You will realize that the more you use it, the more you will like it.

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The Effective Marketer

MARCH 12, 2009

This entry was posted on Thursday, March 12th, 2009 at 9:22 pm and is filed under Communication , Marketing Management , productivity. 2 Responses to Better Time Management with Smart Calendars Better Time Management with Smart Calendars « The Effective Marketer says: March 13, 2009 at 12:02 am [.] This is a GREAT time saver.

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The Effective Marketer

FEBRUARY 25, 2009

Others use PDA’s , their iPhone, or a computer. What most don’t realize is that they probably already have a pretty good tool for helping them organize their tasks, prioritize, and take action. Reply Daniel Kuperman says: March 1, 2009 at 8:18 pm Track-It is interesting but it doesn’t really add anything new to Outlook.

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Hubspot

AUGUST 19, 2013

In my experience, looking at thousands of Google AdWords accounts and billions in combined spend, there are two metrics that correlate most strongly with success: Account Activity: You get out what you put in. New Data Shows AdWords Quality Score Can Save You Up to 50% on PPC. In 2009, a Quality Score of 7 (out of 10) was average.

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Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. I’m sure I forgot a few.

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The Effective Marketer

JULY 5, 2009

Why keep creative briefs a tool for only your marketing department to use? This entry was posted on Sunday, July 5th, 2009 at 9:43 pm and is filed under Communication , Online Marketing. Regards [link] Reply Sandra Blum says: July 6, 2009 at 10:21 am Daniel — Great to read about the workshop and your takeaways. Great idea!

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LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Mike Volpe , VP of Inbound Marketing, Hubspot. Beyond the basic tactics for using each tool, there are going to be innovations in marketing automation that will help marketers better manage their efforts, measure results and target prospects.

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Webbiquity

JANUARY 17, 2011

And which tool works best for that? 54% of small and midsize businesses (SMBs) were using social media to promote their businesses as of September 2010, double the number using these sites in December 2009. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. last year (2009).

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Hubspot

JULY 21, 2014

That question was central to a debate that began raging in early 2009, when SEO specialists started reporting a major update (Vince) that seemed to favor big brands. You’d pull up Google’s keyword tool and BAM: there they were, all of the keywords and phrases that everyone had been Googling. OK, well not everyone.

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Webbiquity

SEPTEMBER 8, 2010

What social media tool helps small business double their reach on Twitter? 30% of social media users access a social media site “several times a day,&# up from 18% in 2009. 80% of companies are using LinkedIn as their primary tool to find employees. 2009 Twitter Demographics and Statistics Report by iStrategyLabs.

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Hubspot

OCTOBER 7, 2013

Each of these groups has used Google''s tools to heighten their awareness, particularly through Google Ads, YouTube, and Google+, among other features. Google Apps includes 30GB of storage on Gmail and Google Drive, a cloud-based document-sharing and creation tool. 1) Google Apps for Nonprofits. 1) Google Apps for Nonprofits.

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Webbiquity

NOVEMBER 28, 2011

are the most retweetable day/time of the week, per Dan Zarella of HubSpot. (I companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007. Social Media 2011 Just The Stats by Reciprocate Karen Emanuelson shares research from HubSpot showing that there are 10.3 Fridays at 4 p.m.

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