2008, SEM, Tagging and Tips - B2B Marketing Zone

Best of 2008: SEM Landing Pages

WebMarketCentral

APRIL 20, 2009

Here are a few of the best posts about SEM landing page design from last year. Lead Generation Form Optimization Tips and Tricks - Google Analytics by VKI Studios Darcy Foster explains how to use Google Analytics and Omniture for conversion rate measurement, then provides tips for testing different approaches to improving conversions.

Landing Pages

Landing Pages SEM Best Practices Search Engine Marketing

Best of 2008: AdWords Tips and Tactics

WebMarketCentral

APRIL 7, 2009

Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords. tags: Google AdWords, search engine marketing, SEM, Yahoo! tags: Google AdWords, search engine marketing, SEM, Yahoo! Tags: Web Marketing.

Adwords

Adwords Tactics Tips SEM

Best of 2008: AdWords Tips and Tactics, Part 2

WebMarketCentral

MAY 28, 2009

Pay Per Click Search Engine Marketing Flowchart by PPC Blog One of the most bookmarkable posts ever on the topic of search engine marketing, this handy chart guides you through creating an SEM campaign from strategy and keyword research through keyword grouping and ad copy writing to measurement, analysis and optimization.

Adwords

Adwords Tactics Tips PPC

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Best of 2008: Search Engine Marketing

WebMarketCentral

JANUARY 30, 2009

Is there SEM life beyond AdWords (and if so, where?)? What steps should take to optimize SEM campaigns—and which mistakes should you avoid? Discover the answers to all of these quandaries and more below, in some of the best blog posts and articles on search engine marketing from 2008. How do you write a killer search ad?

Search Engine Marketing

Search Engine Marketing Cost per Acquisition Paid Search Agency Search Marketing

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

SEPTEMBER 3, 2009

9 Methods to increase your relationship with your online relations for lead generation or sales by LEADSExplorer This excellent post a great set of tips (such as "try to meet in real life" and "ask for help") for turning passive social media connections into active relationships that lead to additional online exposure, leads or sales.

LEADSExplorer

LEADSExplorer Social Media Optimization Web 2.0

Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

JULY 13, 2009

5 marketing tips for tackling Twitter by iMedia Connection Though the statistics quoted here by Steve Mulder are already quaintly out of date ( remember when Twitter had only one million users?) As DJ notes, "Some people think this new way of doing things is bogus. Many people add their company website and/or blog.

LEADSExplorer

LEADSExplorer Social Media Optimization Web 2.0

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

SEPTEMBER 22, 2009

As Loren explains, "The simplest (way to create a video domain) is launching a Wordpress Blog and then embedding your YouTube, Google Video or other video sharing service commercials on the blog, one for each post, with a unique title tag and description for each post.

Social Media

Social Media Optimization Media Web 2.0

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

MAY 18, 2009

6 Tips for Making a Business Marketing Video by HubSpot's Inbound Internet Marketing Blog Guest blogger Catie Foertsch provides tips for producing an effective, professional business video, such as starting with a script, using an external wireless microphone, and setting up proper lighting. Social Tagging.

Social Media

Social Media Web 2.0 iCrossing Optimization

Best of 2008: SEO Guidance, Part 5

WebMarketCentral

AUGUST 17, 2009

27 Quick Tips To Top Search Engine Rankings by Mike's Marketing Tools Michael Wong condenses all of the top SEO techniques into this one relatively short article, from generating internal and incoming links and the proper use of meta tags to guidance on site maps, keyword density and moving Javascript into separate files.

SEO

SEO Best Practices Adwords Copywriting

Best of 2008: Blogging for Business, Part 3

WebMarketCentral

SEPTEMBER 10, 2009

How to Get Blogs to Link to Your Posts by ProBlogger Rockstar blogger Darren Rowse provides an excellent set of tips on getting links from other bloggers, among them: being relevant, presenting an angle, and supplying helpful resources. You'd better be able to write a complete sentence." Yeah, seems obvious, but you'd be amazed.)

RSS

RSS Best Practices Business Blogger

Best of 2008: SEO Guidance, Part 3

WebMarketCentral

MAY 11, 2009

10 SEO and Marketing-Friendly Title Tag Formulas by Conversation Marketing The brilliant and creative Ian Lurie offers ten (well, eight really) title tag formulas that provide both SEO and branding benefits along with suggestions for best practices to satisfy both search engine bots and your human site visitors.

SEO

SEO Best Practices PR PageRank

Best of 2008: Blogging for Business, Part 2

WebMarketCentral

JUNE 24, 2009

Among Ann's quick tips: be "scan friendly" by using bullet points, link to other blog posts on the same topic, and engage your readers in conversation by responding to comments. Tags: Blogging for Business. All good ideas, though you'll need fairly substantial traffic to begin with for these techniques to be practical.

RSS

RSS Best Practices Business Blogger

Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

JUNE 3, 2009

The 6 Untold Reasons Why Businesses Fail by Growthink Dave Lavinsky elaborates on six common but often unrecognized causes of business failure, such as confusing ego with a business opportunity, trusting "white lie" feedback and failing to make a 100% commitment.

Branding

Branding Brand Identity Marketing & Strategy Best Practices

Best of 2008: Interactive PR, Part 2

WebMarketCentral

MAY 4, 2009

tags: PR 2.0 THINKing Harry Hoover HARO PitchEngine Online Marketing Blog Lee Odden Jason Kintzler Steve Rubel Lori Luechtefeld Orange Soda blog Search Engine Journal Loren Baker Content Marketing Today Newt Barrett David Meerman Scott The New Rules of Marketing and PR icerocket tags: PR 2.0 Tags: Interactive PR.

PR

PR Best Practices Blogger Copywriting

Best of 2008: Amusing, Creative and Just Plain Odd, Part 2

WebMarketCentral

SEPTEMBER 16, 2009

I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it'll continue to suck wind in 2009." In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as "Vertical Search.

Creativity

Creativity Paid Search Agency Best Practices Adwords

Best of 2008: Random but Interesting, Part 2

WebMarketCentral

AUGUST 31, 2009

tags: PromotionWorld Rob Wood TopRank Online Marketing Blog Lee Odden Informal Learning Blog Jay Cross HubSpot Preshant Kaw B2B marketing MediaPost Aaron Goldman Search Insider Summit micro-conversions white paper downloads iMedia Connection J. Brooke Aker semantic search semantic advertising Wildfire Marketing Group Jeremy L.

Paid Content

Paid Content Paid Search Agency Best Practices Advertising Agencies

Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

WebMarketCentral

AUGUST 24, 2009

Copywriting mistakes to avoid—and tips for writing better copy from a standup comedian. tags: Web 2.0 tags: Web 2.0 tags: Web 2.0 tags: Web 2.0 Signs that you need a break from SEO. Poking fun at Web 2.0 naming conventions. How not to use PowerPoint. Search engine rap (oxymoronic, but true). Clueless tech support.

Web 2.0

Web 2.0 Creativity Copywriting Best Practices

Best of 2008: Random but Interesting, Part 1

WebMarketCentral

JUNE 30, 2009

Tags: Web Marketing Random. Swim Search for Blogging Mert Erkal free-music-search-engines AddictiveTips Last.fm Karabit BeeMP3 Songza del.icio.us Swim Search for Blogging Mert Erkal free-music-search-engines AddictiveTips Last.fm Karabit BeeMP3 Songza del.icio.us Karabit BeeMP3 Songza Contact Tom Pick: tomATwebmarketcentralDOTcom.

Marketing Budget

Marketing Budget Classified Ads Best Practices Budget Programs

Best of 2008 (So Far) - Search Engine Marketing, Part 2

WebMarketCentral

OCTOBER 13, 2008

How can "conquesting" be applied as an SEM tactic? Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008. What challenges lie ahead for PPC marketers? What critical intelligence can be gained from PPC analytics?

Search Engine Marketing

Search Engine Marketing Paid Content Search Marketing PPC

Best of 2008: SEO Guidance, Part 4

WebMarketCentral

JULY 6, 2009

Tags: SEO Practice. In many communications, it's best to avoid jargon or at least define it.

SEO

SEO Marketing Proposals Best Practices PageRank

Best of 2008 (So Far) - Search Engine Marketing, Part 1

WebMarketCentral

AUGUST 14, 2008

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. SEO and SEM Shortcuts, Spying and Stats to Dominate Google!

Search Engine Marketing

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency

Best of 2008: SEO Guidance, Part 1

WebMarketCentral

JANUARY 7, 2009

Welcome to the first post in the official Best of 2008 series, which will summarize and link to some of the best blog posts and online articles about SEO, social media, online marketing strategy and more. Matt Cutts Translated: 8 SEO Tips I Heard Him Tell Eric Enge by SEOmoz SEO expert Brent D.

SEO

SEO Microsite Best Practices SEM

Best of 2008: Strategy and Branding, Part 2

WebMarketCentral

JULY 20, 2009

Tags: General Marketing.

Marketing & Strategy

Marketing & Strategy Branding Brand Identity Best Practices

Best of 2008: Cool Web Tools, Part 1

WebMarketCentral

JUNE 17, 2009

Tags: Cool Web Marketing Tools.

Tools

Tools Best Practices RSS Adwords

Best of 2008: Blogging for Business, Part 1

WebMarketCentral

APRIL 27, 2009

Tags: Blogging for Business.

Best Practices

Best Practices Business Adwords Blogger

Looking Back at 300: Top 10 Posts

WebMarketCentral

NOVEMBER 24, 2008

. #10: The 8 Layers of a B2B Web Marketing Plan , October 8, 2008 The most recent post to make this list presents B2B marketing as a series of concentric layers, with SEO at the core then moving outward from highly measurable online direct response tactics to broader brand advertising. #9:

Web 2.0

Web 2.0 SEM CTR Adwords

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

OCTOBER 15, 2009

Ardath Albee's Tip. Brian Carroll's Tip. Patsi Krakoff's Tip. Howard Sewell's Tip. Without the qualitative element, a campaign such as paid search (SEM) may appear to be performing well, when in fact a high proportion of the leads may fall completely outside the company’s target profile. in January 2008.

ROI

ROI B2B Marketing Paid Search Agency Planning

What Works Now in B2B Lead Generation, Part 1

WebMarketCentral

JUNE 18, 2008

MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500). Social media also plays an important role here, and the report provides some tips in this area.

Lead Generation

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership

Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

APRIL 20, 2010

link] [link] SEM Does Your Blog Have a Long Tail? link] [link] SEM Does Your Blog Have a Long Tail? link] (great tip from @jaybaer) [link] AlzayCalhoun Using the "long tail" to reach even more customers [link] [link] interlinkONE "Does Your Blog Have a Long Tail?" All rights reserved.

Long Tail Marketing

Long Tail Marketing Blogger Paper Content

How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing

Online Marketing Blogger PR Digital Asset Management

14 Things I Think I Think About Social Media

Convince & Convert

MAY 26, 2010

link] Darren Robson Great tips. RT @jaybaer: 14 Things I Think I Think About Social Media [link] [link] Darren Robson Great tips. RT @jaybaer: 14 Things I Think I Think About Social Media [link] [link] Darren Robson Great tips. Of all the things I am learning from SM, that tip makes the most sense.

Social Media

Social Media Media Paid Search Agency Video Marketing

3 More Tips for Optimizing SEM Campaigns

WebMarketCentral

MAY 22, 2009

The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords. Tags: Web Marketing.

SEM

SEM Campaigns Optimization Tips

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

link] Paul Gailey even if the reach can be lower for fledging social media activities for smaller brands compared to classic sem, the power of a few champions in social media for companies can carry greater weight and effectiveness to improve endsite conversion ratios as recomendation becomes more compelling than online advertising.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Best of 2008: Cool Web Tools, Part 2

WebMarketCentral

AUGUST 3, 2009

It also lets you create Javascript widgets for your blog or site that display headlines from your custom feed, and does it all with a simple, straightforward interface. 17 Online Free Web Based Applications That You Probably Would Love To Use!

Tools

Tools Best Practices SEM Adwords

B2B Marketing ROI

Online Marketing Institute

JUNE 30, 2009

See the full list of Spam Assassin Rules Written by Adam Blitzer April 30, 2009 at 8:00 pm Posted in Email Marketing Tagged with can-spam , Email Marketing Measuring email marketing deliverability leave a comment » Email marketing vendors often boast that their infrastructure and ISP relations teams lead to high deliverability.

Work Management

Work Management Marketing Management Marketing Automation Services B2B Marketing

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

AUGUST 3, 2010

I would think you'd need to handle it with extreme caution or risk alienating the heck out of people who thought they were only committing to a “Like.&# ) See, now I have to go poking through the latest Facebook analytics updates, and start appending Like buttons with ref tags… you've gone and made a bunch more work for me.

Social Media

Social Media Facebook Paid Content Marketing Websites

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

AUGUST 3, 2010

I would think you'd need to handle it with extreme caution or risk alienating the heck out of people who thought they were only committing to a “Like.&# ) See, now I have to go poking through the latest Facebook analytics updates, and start appending Like buttons with ref tags… you've gone and made a bunch more work for me.

Facebook

Facebook Marketing Websites Paid Content Social Media

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 30, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. – [link] [link] EvansFinch More from @jaybaer this time on motivations; these very points were raised at #bcc yesterday. relevancy == respect. All rights reserved.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Best of 2008: Cool Web Tools, Part 3

WebMarketCentral

SEPTEMBER 14, 2009

Tags: Cool Web Marketing Tools.

Tools

Tools Best Practices Web 2.0 Adwords

Best of 2008: SEM Landing Pages

Best of 2008: AdWords Tips and Tactics

Webinars

Trending Sources

Best of 2008: AdWords Tips and Tactics, Part 2

Webinars

Best of 2008: Search Engine Marketing

Best of 2008: Social Media Optimization, Part 5

Best of 2008: Social Media Optimization, Part 3

Best of 2008: Social Media Optimization, Part 6

Best of 2008: Social Media Optimization, Part 2

Best of 2008: SEO Guidance, Part 5

Best of 2008: Blogging for Business, Part 3

Best of 2008: SEO Guidance, Part 3

Best of 2008: Blogging for Business, Part 2

Best of 2008: Strategy and Branding, Part 1

Best of 2008: Interactive PR, Part 2

Best of 2008: Amusing, Creative and Just Plain Odd, Part 2

Best of 2008: Random but Interesting, Part 2

Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

Best of 2008: Random but Interesting, Part 1

Best of 2008 (So Far) - Search Engine Marketing, Part 2

Best of 2008: SEO Guidance, Part 4

Best of 2008 (So Far) - Search Engine Marketing, Part 1

Best of 2008: SEO Guidance, Part 1

Best of 2008: Strategy and Branding, Part 2

Best of 2008: Cool Web Tools, Part 1

Best of 2008: Blogging for Business, Part 1

Looking Back at 300: Top 10 Posts

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

What Works Now in B2B Lead Generation, Part 1

Does Your Blog Have a Long Tail | Blogging and Content Creation.

How NOT to pitch a blog | Online Marketing Blog

14 Things I Think I Think About Social Media

3 More Tips for Optimizing SEM Campaigns

Convince and Convert Blog: Social Media Strategy and Social Media.

Best of 2008: Cool Web Tools, Part 2

B2B Marketing ROI

3 Ways Facebook is Killing Your Website | Social Media Marketing.

RIP 3 Ways Facebook is Killing Your Website

Convince and Convert Blog: Social Media Strategy and Social Media.

Best of 2008: Cool Web Tools, Part 3

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