The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Non-core functions such as sales and distribution should be outsourced.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

APRIL 20, 2010

Have Digital Marketing and Social Media Killed the Industrial Sales Job? Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Social Media with Email Marketing – is it the Super Combo? What Do You Make of Social Media? This white paper aims to change that perception of them.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

WebMarketCentral

JUNE 24, 2009

TopRank Best List of RSS Blog Directories to Submit Your Blog and Feed by TopRank Online Marketing Blog An outstanding list of blog directories, RSS and ping sites to help spread the fame of your blog. There are a few dead links in here and a few service with strange terms of use, but most of these links are active and useful.

RSS 20

RSS Best Practices Business Blogger 20

Industrial Marketing Today

AUGUST 17, 2010

To deepen and strengthen this relationship, marketers (and sales) must optimize the “return on time spent” by increasing the value received through each touchpoint. Source: IDC Analyst Connection: Coordinating Marketing and Sales across the Entire Revenue Cycle.) It is not just optimizing words within your marketing content.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Buzz Marketing for Technology

JUNE 27, 2008

The latter pair may of course work together at some point in the future, whereas work for a philosopher is argument, and a good controversy will almost certainly result in higher book sales. This entry ( permalink ) was posted on Friday, February 1, 2008, at 06:13 by Brett. April 2008. March 2008. February 2008.

Work Management 100

Work Management Conversion RSS Web 2.0 100

Industrial Marketing Today

SEPTEMBER 29, 2009

Leave a Comment Previous post: Content Creation Made Easy Next post: Driving Traffic to Your Homepage All the Time May Be a Big Mistake FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them. All Rights Reserved.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

APRIL 21, 2010

Leave a Comment Previous post: Social Media and B2B Marketing Do Pair Well Next post: The Distribution Trap – How Innovations Become Commodities FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them. of Tiecas, Inc.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

MAY 7, 2010

Here are some of the key findings from the study: Emerging Trends: 61% of the respondents (500 total) cited Driving Revenue as the most important success metric as compared to Sales Accepted Opportunities (40%), Qualified Leads (39%) with website visits and click-through rates trailing way at the back at 12% each. How has your role changed?

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

WebMarketCentral

JUNE 17, 2009

WiseStamp lets you control the look of the email signature as well as adding RSS feeds and social networking links like LinkedIn and Facebook. WiseStamp This is a slick tool that enables you to easily create a graphical HTML social media email signature for use with most common webmail services (Gmail, Yahoo mail, AOL, Hotmail etc.).

Tools 20

Tools Best Practices RSS Adwords 20

Industrial Marketing Today

APRIL 26, 2010

Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. For 2010, approximately six in 10 marketing professionals surveyed plan to increase their spending on content initiatives. How are you using content marketing in your B2B marketing? This white paper aims to change that perception of them.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

JUNE 19, 2010

Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing. The sales team has a much better understanding of the needs of various stakeholders because of their customer-facing role. They have the insight on pain points and issues surrounding the customer.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

AUGUST 10, 2010

Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

MAY 18, 2010

Leave a Comment Previous post: 7 Strategies for Using Content to Market Industrial Products Next post: How to Use a B2B Blog to Win Customers and Influence Prospects FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Get Engineers Can Sell white paper now.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

JULY 29, 2009

Leave a Comment Previous post: How To Gain Media-Exposure To Build Your Business Next post: Content Creation Made Easy FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Industrial Marketing Today

JUNE 24, 2010

The Gender Gap in Social Networking Have Digital Marketing and Social Media Killed the Industrial Sales Job? Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. All Rights Reserved.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Buzz Marketing for Technology

JUNE 27, 2008

March 14th, 2008. The results of this study will be presented at WWW2008 , the 17th International World Wide Web Conference which will be held on April 20 to 25, 2008 in Beijing, China. In its March/April 2008 issue , Technology Review has published a series of articles about the 10 Emerging Technologies of 2008.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Convince & Convert

JUNE 7, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. The RSS feed is: [link]. He started with an internship at TaylorMade in 2006 and again in 2008. And from Janrain , a free guide on how to improve conversion rates and data quality.

Social Media 122

Social Media Media Best Practices Skype 122

Industrial Marketing Today

NOVEMBER 16, 2009

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? However, for email marketing to be a true driver of sales, your need something even more valuable and every email that you send out should have it. All Rights Reserved.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

The Effective Marketer

MAY 10, 2010

In 2008, revenues were up to $16.6 Here are some highlights of the Aflac duck’s impact: First year after the duck’s introduction, sales were up by 29%. You can follow any responses to this entry through the RSS 2.0 The company reported $9.7 billion (US and Japan combined) that year, up $1 billion from the previous year.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

WebMarketCentral

SEPTEMBER 8, 2008

How can you get the most out of your RSS feed(s)? Top 10 RSS Promotion Tips by SiteProNews Andy MacDonald , CEO of Swift Media UK , provides 10 tips for maximizing exposure to your RSS feeds, including registering with RSS feed directories, linking to your feed, and using auto-discovery. Aune del.icio.us

RSS 20

RSS Blogger Best Practices Business 20

Industrial Marketing Today

MAY 26, 2010

Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JUNE 15, 2010

Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

SEPTEMBER 13, 2010

Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. Leave a Comment { 1 trackback } Have Digital Marketing and Social Media Killed the Industrial Sales Job?

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

WebMarketCentral

APRIL 27, 2009

Among the recommendations: express, and be willing to defend, strong opinions; anticipate the needs of specific audience segments you'd like to attract, then address those needs; and spread links to your blog and RSS feed far and wide.

Best Practices 20

Best Practices Business Adwords Blogger 20

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Buzz Marketing for Technology

JULY 28, 2008

July 27, 2008 at 9:05 pm. · » Meryn Stol wrote @ July 28th, 2008 at 7:58 am Thanks! via RSS: Via email: Search. April 2008. March 2008. February 2008. January 2008. Contributors |. Contact us. Managing in the Virtual or Network(ed) Organization by Jon Husband. Your comment. Name (required).

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

WebMarketCentral

MAY 18, 2009

A high number of RSS subscribers is going to be your best Google indicator." According to Chris, "You are going to have to push Google Reader to your visitors and you WANT ALL your subscribers in Google Reader.this is going to be real important to getting ranked well in Google.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Definitely not.”

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

OCTOBER 2, 2010

WHEN : When on the sales cycle do you expect to engage with your prospects? However, it does require some tweaking and a dose of creativity in order to rise above the noise in attracting the attention of industrial buyers and engaging with them deeper into the sales cycle. Share your ideas here. Get Engineers Can Sell white paper now.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

SEPTEMBER 3, 2010

How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? and the author of eMarketing Strategies for the Complex Sale , calls this Contagious Content. What is effective content marketing? Ardath Albee of Marketing Interactions, Inc. This white paper aims to change that perception of them.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

The primary metrics measured are retention (58%), sales (44%), and revenue per customer (35%). As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. Top engagement roadblocks were lack of a well-defined approach to engagement (30%), and poorly articulated benefits for loyal customers (30%).

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

SEPTEMBER 20, 2010

On the other hand, the sales team is probably complaining about the quality of B2B leads generated by your marketing team. They want better qualified and sales-ready leads. People in sales are not very interested in spending time nurturing suspects and prospects, that’s marketing’s job. The focus here is definitely on quantity.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JANUARY 26, 2010

Follow these essential rules of a website redesign and you’ll truly create a powerful sales and marketing tool. As the founder of Tiecas, I have been helping manufacturers and engineering services companies boost their sales with better do-it-yourself (DiY) marketing for over 20 years. Get Engineers Can Sell white paper now.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

APRIL 30, 2010

Hold some in reserve to use as an offer during an inside sales call to follow-up. She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities. This white paper aims to change that perception of them.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Online Marketing Institute

NOVEMBER 4, 2010

The common thread amongst these complaints is lack of 1) sales satisfaction and 2) lead quality. So what is it about some content syndication programs that create leads that sales reps don’t want? To the first issue: expectations, it’s important to recognize that content syndication leads are not like most sales leads.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40